Category: WHY

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Contribute Podcast WHY

The Art of Influence: Small Things That Make a Big Difference with Godfather of Influence, Dr. Robert Cialdini

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Watch the episode here

[00:00:13] The Seven Principles of Influence.
[00:06:01] Next in line effect.
[00:08:50] Power of Persuasion.
[00:13:13] Communication strategies for groups.
[00:21:17] The power of “because”.
[00:26:33] The definition of influence.
[00:28:39] Rule for reciprocity.
[00:33:55] Give something to clients first.
[00:39:29] Principles of Persuasion.
[00:43:28] Influence and Consistency.
[00:49:18] Social Proof and Usability.

Listen to the podcast here

 

Dr. Robert Cialdini is a renowned expert on influence and persuasion. With his extensive research and expertise, he has become a leading authority in understanding the psychology behind human behavior and decision-making. His work has helped businesses and individuals unlock the power of persuasion to achieve greater success.

Tune in and learn from the master himself!

  1. The seven universal principles of influence: Discover the key principles that significantly increase the likelihood of getting a positive response in any persuasive message, such as reciprocation, liking, authority, social proof, scarcity, commitment consistency, and unity.
  2. The power of giving first: Learn how providing value, benefits, and positive attitude to others can create a sense of reciprocity and increase the chances of them saying yes to your requests.
  3. Strategies for effective persuasion: Gain insights into practical techniques like finding genuine similarities, giving compliments, leveraging authority and social proof, highlighting scarcity, and promoting commitment and consistency to enhance your persuasive messaging.

Listen to this episode to delve deeper into the fascinating world of influence and persuasion, and learn how to apply these principles to improve your copywriting, SEO, and marketing strategies. Gain valuable insights from Dr. Robert Cialdini, an expert in the field, and unlock the potential to achieve better results in your business endeavors.

Connect with Dr. Robert Cialdini!

Facebook: https://www.facebook.com/robert.cialdini
Twitter: https://twitter.com/RobertCialdini
Instagram: https://www.instagram.com/teamrobertcialdini/
LinkedIn: https://www.linkedin.com/in/robertcialdini/

Unleashing the Power of Persuasion: Insights from Dr. Robert Cialdini

In the world of influence and persuasion, few names carry as much weight as Dr. Robert Cialdini. As a renowned expert in the field, Dr. Cialdini has dedicated his career to unraveling the secrets behind human behavior and decision-making. In a recent episode of the Beyond Your WHY Podcast, hosted by Dr. Gary Sanchez, Dr. Cialdini shared valuable insights into the art of persuasion and the seven universal principles of influence. Join us as we delve into the highlights of this episode, exploring the importance of Dr. Cialdini’s work and discovering how you can leverage his expertise to enhance your copywriting and SEO strategies.

Understanding the Seven Universal Principles of Influence

Dr. Cialdini’s extensive research has identified seven universal principles of influence: reciprocation, liking, authority, social proof, scarcity, commitment consistency, and unity. By grasping these principles and integrating them into your messaging, you can significantly increase the likelihood of eliciting a positive response from your target audience.

The Power of Reciprocity: Giving First

One of the major takeaways from the episode is the importance of giving value, benefits, and positive attitude before making a request. Dr. Cialdini emphasizes that by going above and beyond for your audience or customers, you create a sense of reciprocity, leading them to feel obligated to reciprocate your actions.

Strategies for Effective Persuasion

Dr. Cialdini provides actionable strategies for effective persuasion. He highlights the significance of finding genuine similarities and offering genuine compliments to build rapport with your audience. Leveraging authority and social proof can help reduce uncertainty, as people tend to follow the recommendations of experts and the actions of their peers. Additionally, highlighting scarcity and promoting commitment consistency can further enhance the persuasive impact of your message.

The Importance of Dr. Robert Cialdini’s Work

Dr. Cialdini’s research and expertise in influence and persuasion have revolutionized our understanding of human behavior. His work has not only influenced the field of psychology but has also made a significant impact on marketing, sales, and business strategies worldwide. Through his groundbreaking book “Influence,” Dr. Cialdini has become a trusted authority, guiding businesses and individuals toward more effective communication and persuasion techniques.

The Beyond Your WHY Podcast episode featuring Dr. Robert Cialdini offers invaluable insights into the power of persuasion. By implementing the seven universal principles of influence and incorporating the strategies shared by Dr. Cialdini, you can enhance your ability to engage and persuade your target audience effectively. Don’t miss out on this incredible opportunity to learn from one of the foremost authorities on influence and persuasion. Unlock the secrets of persuasion, elevate your copywriting and SEO efforts, and start achieving remarkable results in your communications. Tune in to the episode today and unleash the power of persuasion in your endeavors.

About Dr. Robert Cialdini

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Robert Cialdini, a thought leader in the fields of influence and persuasion, has spent his career publishing scientific research on what causes people to say “Yes” to requests. The results of his research, his ensuing articles, and his New York Times bestselling books have led to his election to the National Academy of Sciences and the American Academy of Arts and Science.

His 7 Principles of Persuasion have become a cornerstone for any organization serious about increasing its influence
significantly, while doing so ethically.

As a keynote speaker, Dr. Cialdini is renowned for his ability
to translate the science of influence through valuable and
indelible stories that lend themselves to long-term business
applications.

His books, including his New York Times Bestselling Influence and Pre-Suasion, have sold more than seven-million copies in 44 languages. As a result, he is frequently regarded as
“The Godfather of Influence”.

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Personal WHY.os WHY WHY.os

5 Tips to Start Living Your WHY.os

We all have a WHY – an inner voice that drives us and motivates us to make decisions and pursue our dreams. In today’s world, understanding your WHY is critical for personal and professional growth. If you’re reading this my guess is you already knew that. 😉

via GIPHY

So let’s get into it.

Step 1: Take the WHY.os Discovery & Talk About Your Results

The best way to get to know your WHY.os is to, you guessed it, take the WHY.os Discovery! 10 minutes of your time and you’ll have your results and can start diving into what your specific WHY.os means and how to live into it.
Before you really start overthinking and making this more complicated than it is, just ask yourself, “How do I feel about these results?” If you’re not sure, the easiest way to really know is to talk to your friends and family about your results. Do they think it sounds like you?
Tip: Before you tell them your results, ask them what they think your WHY.os is and compare it to the results you got.
So you’ve taken the discovery and talked about your results with people in your life, now what? It’s important to remember that living into your WHY.os may not happen instantly. We don’t expect you to have it all figured out right away, but now that you know what your WHY.os is, it’s time to connect the dots.

Step 2: Reflect on Your Childhood and Early Influences

We all know that your childhood experiences have a profound impact on who you become as an adult. When examining your WHY.os, it can be helpful to reflect on these influences to better understand your results.
Ask yourself questions like, “What values did my parents emphasize when I was growing up? What do I remember most about my childhood and what did I learn from that? How have my early influences shaped who I am today? Are there times from my childhood that I saw my WHY play out, my HOW shine bright, or my WHAT take center stage?”
Answering these questions will not only help you gain insight into yourself but also give you more confidence in how to live into your WHY.os. As Coach Danica Trebel put it, “Discovering your WHY.os is like remembering who you were before the world told you who you weren’t.”

via GIPHY

Step 3: Identify Your Natural Strengths and Talents

Another great way to understand your WHY.os is to look at your natural strengths and talents. What have you always been naturally good at? What excites you? When do you find yourself in the flow and what activities bring out the best in you?
Take some time to really explore your natural strengths and talents, as this is often an indication of what drives us. If something feels right deep down inside, then chances are that’s where your WHY lies. For example, if you feel a strong sense of ownership and passion when it comes to problem-solving, then you may have the WHY of Make Sense.
Take the time to explore yourself and find out what makes you tick.

Step 4: Analyze Your Life Experiences

Our experiences shape us in countless ways and reflecting on these can help you understand your WHY.os.
Think back to a time when you faced something challenging. What was it? How did you react during the challenging time? What choices did you make that could be reflective of your WHY.os?
For example: A friend of mine, let’s call her Sarah, has the WHY.os of Contribute, Simplify, Right Way. A challenge she is facing is being drained and burnt out by her job. She enjoys the overall work but she works long, grueling hours and always feels there is more to be done. She gets pulled into work on her days off and even when she’s at the dinner table. She is amazing at her job because she has found ways to not only save the company by cutting costs but has found a way to do three jobs at once. Needless to say, the company finds her invaluable but she feels extreme burnout!
Examining Sarah’s WHY.os, can you see where the challenge is coming from?
Being a Contribute, Simplify, Right Way she is always driven to do more, contribute more, make a bigger impact. She has a gift for simplifying the work needed to be done and always finds the right way to do it. But with that, comes more and more work until she can’t work anymore. It’s no wonder she is feeling burnt out!
By reflecting on her WHY.os, Sarah can now see that she is letting her Contribute bog her down. She is always going to want to jump in and help but needs to learn how to say no, delegate tasks, or hire a team member to help take on the workload. This would allow her to focus on her, and only her, work even though she has the talent to take it all on. This makes for a much more manageable work experience.

Step 5: Make An Action Plan

Make a plan, and start small. Take the exercises above and break them down.
Once you’ve worked through those exercises, it’s time to let your WHY.os start working for you and with you. You now know the things that give you energy because those things are in line with your WHY.os and always have been, do you see?

BONUS STEPS:

via GIPHY

STEP 6: Find Your Community

Remember when I said that thing about “You’ll know it when you can say it.” Well now is your chance.

The best way to get to know your WHY.os, ask the questions you want, and explore the WHY in depth is to follow us on social and interact with our large network. Joining a group of like-minded individuals will allow you to talk about it more and connect even deeper. We have a large community all across the world and we are all here to help you on your journey.

Plus, it’s always good to have people cheering you on in life!

STEP 7: Take Advantage of Our Resources

  • Sign up for the Personal WHY.os Online Course where you can dive even deeper into the WHY.os, learn how we came up with the Discovery, brain biology and more.
  • Join our mailing list to receive monthly tips and resources for exploring the intricacies of your WHY, plus a fun “WHYology” report for living more intentionally with your WHY.os!
  • Make sure you are subscribed to this blog where we will be writing about life tips, marketing with your WHY, business tips, and more.

By taking the time to explore your WHY.os and making it a part of your everyday life, you can begin to create an intentional life that aligns with what matters most to you. You will have clarity on why certain things give you energy and why others do not, and what you need to do in order to make your life the very best it can be.

Now go forth and start living your WHY.os!

 

Ready for more? Check out our Personal WHY.os Online Course, sign up for our mailing list, join the conversation on social, or just start exploring today! There is no wrong way to do this – the only thing that matters is that you have the courage to start living intentionally. Good luck! 💪🏼 🌈 🎉 🤩

 

The journey of a thousand miles starts with a single step – let’s get started on yours today! 🚀✨

 

Happy Exploring! 😊☀
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Business WHY.os WHY

Why Your WHY is Your Secret Weapon for Standout Marketing and Messaging

It’s Time to Incorporate Your “WHY” Into Your Marketing and Messaging.

Your WHY is the reason behind why you do what you do – and we mean everything – including your chosen profession. When you fully understand this, you can use it to your advantage. You can communicate it effectively to your ideal clients and customers, and attract those who share your values and vision. 

Now, we know what you’re thinking: “Why do I need a ‘WHY’? I just want to sell my products and services!” But if you’re a businessman or woman you already know that customer retention is a lot longer when the customer shares your values? It’s like the old saying goes, “Sell to the right people, not just any people.”

Using Your WHY In Your Marketing & Messaging

1. Highlight your values in your branding and messaging
Make sure that your branding and communication reflects your values and purpose, and that your WHY is clearly communicated in your marketing materials. You must stand in your WHY, even if it turns away some clients or customers. If they don’t appreciate your values they wouldn’t be long-lasting or ideal customers anyways, let them go and focus on the ones that will be a better fit!
2. Share your story
People are drawn to stories – it’s in our DNA. The best marketers are the ones that have mastered the art of storytelling. Share your personal story and the journey that led you to your WHY. This will help humanize your brand and build a deeper connection with your target audience. Think of it as your own “rags to riches” story.
3. Are you supporting a cause?
Are you spearheading change in this world or making a difference somewhere significant? Highlighting your cause throughout your messaging will help your target audience to connect with your brand. When you focus on the positive impact your business is having, you’ll be able to attract clients who feel the same. And hey you just might get a few extra Contributes into your client roster – no one loves supporting a cause quite like the Contributes in the world. 😉
4. Continuously revisit your WHY
As your business grows and evolves, you may drift from your WHY. Don’t do that! Keep it top of mind and woven in so deeply into the company that you could never forget who you are and WHY you are doing what you do! 
Never lose sight of your true motivations in the world (your WHY!) and you’ll always have passion for what you’re doing.

Incorporating your WHY into your marketing and messaging is a powerful way to stand out, connect with your target audience and achieve success. By highlighting your values and your purpose, sharing your story, focusing on the impact, and continuously revisiting your WHY, you’ll be able to build a strong, authentic brand that resonates with your target audience. And, who knows, you may even find yourself a little more in the process!

If you want to learn more about using the WHY within your business, click here 👉 Business WHY.os. 

Download your Business WHY Checklist below to see what you can do to implement this into your company. 

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Personal WHY.os Submissions Uncategorized WHY WHY.os

Should you really follow your bliss? – By Watson Jordan

For years, I’ve heard people say, “You just need to follow your bliss.” And that sounds nice… but for many of us, it’s difficult to take that advice seriously when we have mortgages to pay.

This morning as I was reading, I stumbled across this gem from Howard Thurman: “Don’t ask what the world needs. Ask what makes you come alive, and go do it. Because what the world needs is people who have come alive.”

At its core, following your bliss means finding work that truly inspires you—work that makes you come alive. This doesn’t mean finding something easy or glamorous. It means finding something that ignites a passion within you and gives your life purpose. This kind of enthusiasm for what we do is attractive to others, and it will draw people towards us who share our values and our vision.

For me, this energy is one of the things I like most about working with the WHY Institute. Their algorithm gives me the language I need to get in touch with my core. It helps me get clearer on my goals and how to reach them using what already comes naturally to me.

When we focus on finding what makes us come alive, we bring out the best in ourselves. We are more attractive and interesting and are given the opportunity to bring our ideas to the world.

 

I used to tell my kids, “Don’t hide your light under a basket.” When you understand WHY you do what you do, you are one step closer to finding the courage to share your light with the world.

If you’re feeling a little pessimistic, like I was this morning, remember that the best thing you can do is to turn your light on and see where it takes you. You’ll be amazed at what happens when you find out why you do what you do and then go for it. Go ahead – turn the light on.

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Contribute Personal WHY.os WHY

Finding My Compass

How to Find Your WHY & Live It

A Lost Puppy

I discovered my WHY back in 2015 – a sophomore in college with little respect to what I was doing in my life. I felt like everyone had it figured out, they found the secret sauce and those sons of bees were keeping it from me. While everyone else walked through life with confidence and purpose I just sort of walked – hoping life would figure its self out. I was going to my classes, getting decent grades, and doing everything I was supposed to be doing but for someone who had her whole life ahead of her, I was lost.

I had no real idea what I wanted to do and was just living life day-to-day, hoping that I would magically find the path I was meant to be on. Well,  a turning point came when my best friends and I went to dinner with Dr. Sanchez (p.s. my best friend is his daughter so no this was not an uncommon occurrence). Little did I know, this dinner would change the trajectory of my life.

 

When A Better Way Finds You

I won’t go into too much  detail but let’s just say I was given my WHY and may or may not have cried while salads were being served. It was an emotional, deeply psychological grilling, or at least thats what it felt like.  By the end of it, I found out that my WHY is to Contribute, to have an impact in the lives of others. To make a difference.

It all started to make sense why I felt so lost. I wasn’t doing anything to make a real impact. I was always there for my friends and trust me I gave my share of unsolicited advice whether they wanted it or not, but my current reality was me only serving myself, for the most part. I didn’t know that I needed to be involved in causes – places where I could make a difference and have an impact. And that realization lead me to my path. It brought clarity and certainty that I would never be happy with what I was doing and that changes needed to be made. These changes didn’t feel so scary because I finally had a north star to follow – my WHY.

Now What gif

Now What?

So why am I telling you this and why should you care? Well, you don’t necessarily have to give a dang about my life or my story but I am sure you’ve been in a place where you felt lost and unsure of your path just like me. If you’re reading this, you’ve likely discovered your WHY too and hopefully you had the ‘ah-ha moment’ like me but if you haven’t yet than I hope my ‘WHY in Life’ blog can help you put your WHY in focus. As a Contribute, you already know that what gives me energy is helping others and that’s what I’m here to do.

Welcome to the WHY in Life blog, a new publication for those seeking more clarity on how to live their WHY to the fullest. I will be posting advice, monthly challenges, and diving deep into what it means to have each WHY so you can learn how to live your WHY to the absolute fullest. I will be available for any questions you have, you can think of me as your “WHY Yoda,” although I won’t pretend I’m a master but I will do everything I can to help.

Buckle up and join me on this ride – it’s gonna be a bumpy one but we’ll come out victorious on the other side.

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WHY

So You Work With a Right Way…

Introduction

 

If you work with someone with the WHY of Right Way there are benefits as well as challenges. The benefits consist of the fact that a team needs a Right Way in order to flourish, a team needs someone who can systematize, prioritize, and implement processes that works. The challenges can come into play when you are wanting to be creative, spit ball ideas, or go off the rails a bit (I’m talking to the Better Ways and Challenges here), and their mind doesn’t let them get to that point. They can already see issues with these grand ideas and want to bring everyone back down to earth. 

 

They’re Black and White


saying the wrong things

The difficulty with working with a Right Way comes when you have an exciting idea you can’t wait to get moving on and they shut it down. They are black and white with their processes, and lucky for the team but not so lucky for your idea, they see the big picture and know that now is not the time. There also may be little wiggle room to get them to change their mind. Once a Right Way has decided something is the wrong way… you’ve lost the war. 

 

 

You Need a Right Way

 

looking at spreadsheet

Behind every well-oiled machine team and every successful process, there is a Right Way. It is really, really challenging to have a team where every one is an idea machine. You need someone who can materialize ideas into a structure is the secret key to success for a team. Right Ways have a tendency to do lots of research first to make sure they truly know the correct way to attack a project. You are a great resource of information, processes, and getting things done. 

 

You’re Lucky to Have Them

 

supportive david

When it comes down to it, you are lucky to work with someone with the WHY of Right Way. Even if at times they may seem rigid in their responses or decisions, there is usually a lot of research, thought, and experience behind the decision they’ve made. You can count on them to be there for the team, to put things into play, and to keep you on the right path.

 

 

To discover if your WHY is Right Way click HERE

and

Share with your Right Way Coworker 

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WHY

So You Work With a Better Way…

how you can work better with a better way_ why.os words

If you work with or have a coworker with the WHY of Better Way, look out! Innovation coming through! Ideas galore! Those with the WHY of Better Way can’t seem to let their mind slow down; this can cause problems sleeping (I digress) but also a consistent influx of ideation. With a never ending ability to drum up new things in the work place, this is both great and hard on fellow coworkers.

 

Call a Quick Brainstorming/Ideation Meeting

 

 

brainstorming with a better way

Something I have found to be useful when working with Better Ways is that they often aren’t sure what they want, but they’ve come up with an idea and now it is up to you to run with it. This can cause a lot of misunderstanding when you bring it back to them and it wasn’t what they expected. So in order to help this confusion – have a quick 5-10 minute meeting to get on the same page and avoid confusions. Better Ways like to talk through things out-loud in order to ideate and innovate anyway so you’d really be doing them a favor.

 

Never Fully Finish a Project

 

Now it may sound contradictory to productivity but another pro tip when working with a Better Way is to never show them a finished product. If you spent all this time on a fully finished project and show it to them just for them to want to change everything so it’s “better” it can feel like what you put hours of work into isn’t appreciated. If you show them a first draft, they can “better way” the heck out of it initially, and let you finish everything up afterwards. This can often really speed up the process for both parties.

 

Blank Slates Aren’t Their Favorite – Help Them Out

spongebob thinking

One last thing I have learned is that Better Ways have a hard time creating from nothing. While they are great at innovation and coming up with ideas, they often don’t know what they want or don’t want until they see it. It is very hard to give them a blank piece of paper to create. If you do however, give them a paragraph or a design or whatever it may be that they can change and make better – they soar!

Use Their Ability to “Better” Things to Your Advantage

took their idea and made it better

Knowing that someone has the WHY of Better Way can really help you and the team as well. If you are stuck on a project, want some advice, or unsure how to improve it – show it to them. They can immediately help you alter words, designs, or anything to help “better” your project. Having someone with the WHY of Better Way on your team can sometimes feel like they have a hard time moving initially (finding the right words to type or creating from scratch) but with direction, an outline or draft, they can succeed to new heights. They will never stop improving and innovating and a good company needs that kind of a big thinker.

 

 

 

 

 

To discover if your WHY is Better Way click HERE

To share with your Better Way coworker simply copy the URL and laugh about it together.

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WHY

So You Work With a Make Sense…

 

 

If you work with someone with the WHY of Make Sense you know that they are quick as all heck to getting issues solved. They are so quick at problem solving that sometimes they can leave the rest of us in the dust with little explanation as to their quickly systematized plan. Someone with the WHY of Make Sense is great to have on a team because even if they don’t know how to use your new platform, design a website, use photoshop, or anything, they WILL figure it out and they will have it mastered in the blink of an eye.

They’re Quick

If you find yourself working in close quarters with someone with the WHY of Make Sense, as either a coworker or a boss, make sure you let them know that you may need a little bit more information (especially if your WHY.os does not include Make Sense) than they may originally tend to give. I have often found they are so quick to understand situations or a task that they end up giving minimal instructions. Sometimes they may send you a task that make complete sense to them but upon not having the WHY of Make Sense, you may find yourself thinking “I have no idea what this means”. If you find yourself in one of those situations, let them know that you require a bit more of an explanation for a task and that although they’ve made sense of it in their mind, you may not work that way.

Use Their Strengths To Your Advantage

Those with the WHY of Make Sense make both a great coworker and leader. If you are having trouble coming up with a plan of action, you can take your ideas or thoughts to them and they can immediately tell you what you need to do. Often I find if I am struggling with the order of operations for a project they can easily and quickly see it from a bird’s eye view and come up with a step by step process. If they are a leader within your organization they are great at seeing the overarching picture, how to execute the fastest, and can easily spot gaps. They are excellent problem solvers and you can always count on them.

Summary

When working with someone with the WHY of Make Sense you have to understand that they are extremely quick witted and may be 20 steps ahead. Use this strength of theirs to your advantage. Go to them for help, go to them for direction, and go to them for their ability to make sense. They are great achievers, doers, and problem solvers. You are sure to succeed with those with the WHY of Make Sense on your team.

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WHY

So You Work With a Trust…

 

 

If you’ve been following the WHY blog for a while you know that my WHY is Trust. This could be why my Trust related blogs seem to gain the most traction, but I digress. If you work with someone with the WHY of Trust, there are a few things that I want to make you aware of…

 

Firstly, let’s talk about the elephant in the room, we have the WHY of Trust because we have thick skin but deep down can be hurt easily. If you are critiquing their work, make sure you let them know that this is just to help them and not because you can’t count on them to do it. If someone with the WHY of Trust feels that you don’t believe they can do the task at hand or the project – they will either be extremely offended or hurt which in turn can damage that working relationship in the future.

 

Secondly, due dates, now I do most of my best work under the pressure clock, others may not work this way, but if a coworker were to ask a Trust over and over again if something will get done by a certain date it can make them feel as if they don’t trust them to get it done. If you have a coworker with the WHY of Trust, just know, they WILL get it done and you do not have to worry. We can’t bare the thought of letting someone down.

 

On that note, if you are their coworker and do not have the WHY of Trust, they are counting on you to be there and do what you say you are going to do also, to pull your own weight. They believe it is about the relationship, the give and the take, and the combined effort. Do not be wishy washy with them or that Trust will continuously diminish until it is gone.

 

On a different note, something that can be important to note, is those with the WHY of Trust do believe that relationships are some of the most important things in the world to them, including in the work place. They will take the time to be your friend, to ask you questions about your life, and to grab coffee outside of work. For others they prefer to keep work relationships strictly about work, but this can be hard for those with the WHY of Trust to separate. They truly care about people and who they see/talk to on a day to day basis. And when a team member leaves the workplace suddenly, without talking to them about it first, it can feel blindsiding to them.

 

All in all, if you work with a Trust, you have someone you can rely on, someone who is loyal to the company, and someone you can call a friend.