Don't waste your LIFE.
Don't waste your WHY.

Better. Clear. Simple.

Discover Your WHY in under 5 minutes.

We built the worlds first WHY Discovery Tool.

Better. Clear. Simple. 

The World's
First WHY Discovery Tool.

Whether you’re building a business, managing a team, landing new clients or anything in between, Discovering WHY is the first to making it all so much faster, simpler and easier.

Your WHY - The Essential
First Step in Self Discovery

Whether you’re building a business, managing a team, landing new clients or anything in between, we have the first step to making it all so much faster, simpler and easier.

Clarity in under 5 minutes

Through your own personal experiences and motivations, our database of 1500 logic-based questions are quickly narrowed down to the most important 15 that will uncover your personal WHY.

Your results will show you:

Characteristics of Your WHY
The characteristics and defining traits that make your WHY unique.
Challenges of Your WHY
Common challenges your WHY faces alongside solutions to overcome them.
Your WHY Relationships
How your WHY affects your relationships, from business to personal, and even parenting.
How others See You
The way others see you and key phrases to help you communicate with others more effectively.

Don’t take our word for it.

100,000+

Join the hundreds of thousands of people who have
Discovered their WHY with the WHY Institute:

Develop Your WHY Operating System

Whether Personal or Business growth, we’ve got you covered!

Uncover the internal operating system that drives your decisions and direction.
Identify your unique gifts, where you best fit in the world, and how to live with passion knowing your Personal WHY.os.
Reinvigorate your team by discovering each individual's operating system and talents and how those talents can serve your business best.
Create new external messaging that attracts your ideal customer and delivers predictable results.

Go Beyond the WHY Discovery

We believe that clarity is king and the clearer you are – the faster and further you go.
One of a kind technology
Results in under 5 minutes
Works for one person or a room of 20,000 people
Used by coaches, doctors, and lawyers in all 50 states
Become a Certified WHY Agent to use our technology with your own clients and teams

WHY.os Certification

Become a leader that stands out.

The WHY.os Certification gives you the platform to fully understand the 9 WHYs and Discover the WHY of your family, friends, peers, and clients.

You will not only understand WHY you operate the way you do but also how to unlock the WHY in others.