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The World's First WHY Discovery Tool

Better. Clear. Simple.

WHY

The first step.

Ever wonder WHY you do everything you do? WHY others do what they do? Now is your chance to be able to clearly articulate the answers to those questions. Know yourself and others at a level deeper than ever before. Finally, a tangible WHY.

WHY.os

Your WHY, HOW, and WHAT.

You update your computer’s operating system all the time. Now it is time to understand your own – your WHY operating system. This will go beyond the WHY and you will discover WHY you do what you do, HOW you internally operate, and WHAT you ultimately bring to the world.

"If somebody's on the fence to use the WHY discovery, they're not ready to grow. You absolutely need this for everything that you're doing for personal and professional development. It helps you with that first essential step so that you can get everything else in line. So without this, you can't be successful."

"Discovering my WHY was like finding that a section of my brain had lit up. Because it was always there, I just didn’t know what it was. And suddenly there was this framework that wasn’t just like 'oh that’s interesting…' it was like 'OHH MY I CANT BELIEVE I DIDN’T KNOW THAT ALREADY' and I could look back at things and be like 'oh that’s why I do that!'"

"Discovering my WHY brought me clarity and direction - it gave me words behind my purpose."

"Reading about my WHY connects all the dots. It just feels right and I need to embrace it! I can now be free to be fully me."

"Since I first read the book “Start With Why” by Simon Sinek, I have attempted to help hundreds of clients discover their WHY, which is very difficult because the part of our brain that is responsible for language is different than the part that knows our WHY. The WHY Institute has “unlocked the code” and can help people discover their WHY in 5 minutes!"