Don't waste your LIFE.
Don't waste your WHY.

Better. Clear. Simple.

Discover Your WHY in under 5 minutes.
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We built the worlds first WHY Discovery Tool.

Better. Clear. Simple. 

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The World's
First WHY Discovery Tool.

Whether you’re building a business, managing a team, landing new clients or anything in between, Discovering WHY is the first to making it all so much faster, simpler and easier.

Discover my WHY

Your WHY - The Essential
First Step in Self Discovery

Whether you’re building a business, managing a team, landing new clients or anything in between, we have the first step to making it all so much faster, simpler and easier.
Get Started

Clarity in under 5 minutes

Through your own personal experiences and motivations, our database of 1500 logic-based questions are quickly narrowed down to the most important 15 that will uncover your personal WHY.

Your results will show you:

Characteristics of Your WHY
The characteristics and defining traits that make your WHY unique.
Challenges of Your WHY
Common challenges your WHY faces alongside solutions to overcome them.
Your WHY Relationships
How your WHY affects your relationships, from business to personal, and even parenting.
How others See You
The way others see you and key phrases to help you communicate with others more effectively.

Don’t take our word for it.

100,000+

Join the hundreds of thousands of people who have
Discovered their WHY with the WHY Institute:

Since I first read the book “Start With Why” by Simon Sinek, I have attempted to help hundreds of clients discover their WHY, which is very difficult because the part of our brain that is responsible for language is different than the part that knows our WHY. The WHY Institute has “unlocked the code” and can help people discover their WHY in 5 minutes!"
Mark Tobiassen Business and Executive Coach, Speaker and Business Owner
Mark Tobiassen
Check out the WHY Institute...you’ll be glad you did! Discovering my WHY brought me clarity and direction - it gave me words behind my purpose.
Coach AK IkwuakorSports Centered Entrepreneur - Executive & Performance Coach
Coach AK Ikwuakor
Discovering my WHY was like finding that a section of my brain had lit up. Because it was always there, I just didn’t know what it was. And suddenly there was this framework that wasn’t just like 'oh that’s interesting…' it was like 'OHH MY GOD I CANT BELIEVE I DIDN’T KNOW THAT ALREADY' and I could look back at things and be like 'oh that’s why I do that!'"
Gina BalarinFounder of Verbalistics
Gina Balarin
Since I have Discovered my WHY I have really felt the impact of just how perfectly it fits me!
Genevieve DicksClinical Psychology - BrainFood Community Co-Founder
Genevieve Dicks
Reading about my WHY connects all the dots. It just reels right and I need to embrace it! I can now be free to be fully me.
Karen TurnerManaging Director of 22 Coaching and Consulting
Karen Turner
I am very pleased that I made the decision to attend last evening’s workshop. It was time and money very well spent. I had several breakthrough moments and am certain that I, along with Smartspider.net, will benefit from this NEW insight.
Jane BradleyFounder/CEO, SmartspiderPROS, Inc.
Jane Bradley
Discovering my WHY and then applying it to my business gave me renewed clarity about how to target our work more exactly to those who need it. It feels like we have a new company.
Ben ThomsonPivotal Consulting Owner
Ben Thomson
The Business WHY.os workshop is transformative. You will see yourself and your business in a profoundly different way so that you can attract employees and customers who believe what you believe.
Chris KennyCertified Coach at Gravitas Impact Premium Coaches
Chris Kenny
The WHY Institute helped us learn about ourselves in a way that we where unable to do on our own. They brought us through a process unlike any other process. We went through the inter-workings of our own mind and then applied that to the inter-workings of our business. The WHY Institute is a key component to our growth as a company.
Buffett's Candy
Buffett's Candy
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Develop Your WHY Operating System

Whether Personal or Business growth, we’ve got you covered!

Uncover the internal operating system that drives your decisions and direction.
Identify your unique gifts, where you best fit in the world, and how to live with passion knowing your Personal WHY.os.
Reinvigorate your team by discovering each individual's operating system and talents and how those talents can serve your business best.
Create new external messaging that attracts your ideal customer and delivers predictable results.
Personal WHY.os
Business WHY.os

Go Beyond the WHY Discovery

We believe that clarity is king and the clearer you are – the faster and further you go.
One of a kind technology
Results in under 5 minutes
Works for one person or a room of 20,000 people
Used by coaches, doctors, and lawyers in all 50 states
Become a Certified WHY Agent to use our technology with your own clients and teams

WHY.os Certification

Become a leader that stands out.

The WHY.os Certification gives you the platform to fully understand the 9 WHYs and Discover the WHY of your family, friends, peers, and clients.

You will not only understand WHY you operate the way you do but also how to unlock the WHY in others.

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