Business WHY.os

Get Clear. Stand Out. Play BIGGER.

Define WHY you do what you do, HOW you tell the world what you believe in, and WHAT you ultimately bring to them.

Get Clear on Your Foundation

WHY: To understand who you are and how you align as a team. Understanding WHY you do what you do, HOW you bring that to the world, and WHAT your customers can count on from you. To develop your external message so you attract the right clients to your business.

HOW: Discover each team member’s WHY.os so you know how you best fit together. Develop your Business WHY.os and your Business Story. Apply your Business WHY.os to your external messaging.

WHAT: You and your executives attend a two full-day interactive workshop to become internally aligned and learn how to articulate your message externally.

What Other Businesses Are Saying

"If you don’t have purpose, it’s hard to be happy. When you lose sight of what your purpose is, you lose sight of your happiness. The WHY Institute helps you get back to WHY, and your WHY is your purpose. They are tied together - contentment and purpose. The WHY Institute process helped me rediscover my purpose."

Alex CreccaLaw Firm Of Alexander D Crecca PC

"The Business WHY.os workshop is transformative. You will see yourself and your business in a profoundly different way so that you can attract employees and customers who believe what you believe."

Chris KennyCertified Coach at Gravitas Impact Premium Coaches

"The WHY Institute helped us learn about ourselves in a way that we were unable to do on our own. They brought us through a process unlike any other process. We went through the inter-workings of our own mind and then applied that to the inter-workings of our business. This is going to help launch us in the right direction further than we could have ever expected! The WHY Institute is a key component to our growth as a company."

Buffett's CandyABQ, New Mexico

The Two-Day Workshop

During this two day workshop you will be understanding your team and articulating your business like never before.

You will leave with tangible workbooks that will consist of discovering each team member’s WHY.os, the WHY.os of your company (WHY you do what you do, HOW you tell the world what you believe in, and what you will ultimately bring to the world and to your potential clients or buyers).

You will redefine your business based on WHY, hone in on a vision, articulate your business story, define your ideal client, what they really want, your “we believe” statements, WHY tagline, Business Creed, and more!

This will change your company from the inside out!

What Can You Expect?

Day 1:

Internal Alignment

Discover your WHY.os to deepen self-awareness
Identify how your team fits together
Apply your WHY.os to your business to establish direction
Develop your Business WHY.os
Design your internal communication based on your Business WHY.os
Learn how to find your Business WHO based on your WHY
Connect emotionally with your clients by creating your Business Story

Day 2:

External Messaging

Learn how to build your Business’s Message – based on your WHY
Create your Business WHY Vision step by step
Understand what your ideal client WANTS, so you can market to them with the right message
Create “We Believe” statements that help you attract clients that believe what you believe
Build a powerful and remarkable tagline based on your WHY
Learn how to create and share your WHY Business Creed