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What is a ‘WHY’?

What is a ‘WHY’?

Your WHY is your Purpose, Cause, or Belief. It is the essence of your existence. It is the reason you get out of bed every morning. A WHY is something you cannot control or choose. Your Business also has a WHY- it is the reason it exists and what drives it forward. When you let your clients know what it is, they will connect with you on a different level and will want to do business with you.

Is a WHY another personality test?

While a WHY can tell us a lot about who we are – including our personality – a WHY is more than that! It is not just traits, tendencies, strengths, weaknesses etc. A WHY can be used to choose a career path or even help pick a spouse! Did I mention you can build your company’s culture, branding, marketing and team around your WHY!? Nothing else like this exists! While your WHY can be used in conjunction with a personality test, a WHY complements a personality assessment.

Why do you need to know your WHY?

Have you ever found yourself wondering why your friend, family member, or significant other does things a certain way? Why they do them differently than you or think differently than you? Wouldn’t you want to know how they’re programmed and for them to understand how you are programmed? When you know your WHY and the WHY’s of those most important to you, you can answer these questions and change the course and trajectory of the relationship!

I know in my case, knowing my WHY and the WHY’s of others has greatly impacted my life. I can’t imagine going through life without the ability to understand both myself and others in a deeper, meaningful way. The WHY Institute strives to change this “WHY-less” world. One WHY at a time. One Business WHY at a time.

Knowing your WHY, the WHY’s of those close to you, the WHY of your company, and the WHY of your coworkers is vital to having deeper connections, deeper understanding, and a leg-up on your competition! When your company is centered around your WHY, your whole team is aligned with the same goal and your external branding matches your internal drive. 

Discover your WHY now if you haven’t already!