10 Steps to Simplify Your Business Growth with Referral Partnerships


Guest: Chad Durfee
WHY.os: Right Way – Simplify – Challenge

In this episode of the Beyond Your WHY Podcast, Dr. Gary Sanchez sits down with Chad Durfee, a seasoned entrepreneur and business growth strategist. Chad is known for helping businesses thrive by creating strategic referral partnerships. His expertise has helped many companies grow their revenue without relying on traditional advertising methods.

  • Learn how to build effective referral partnerships to grow your business.
  • Discover the key differences between referral partnerships and paid advertising.
  • Get practical tips on nurturing long-term business relationships.

Listen to this episode to find out how Chad’s strategies can help you create lasting and valuable business connections.

Connect with Chad Durfee!


Watch the episode here


  • 03:23 – The WHY of Doing Things the Right Way
  • 05:14 – Success in Sports and Strategic Thinking
  • 08:48 – From Sports to Business: Chad’s Journey
  • 15:29 – Strategic Referral Partnerships
  • 17:47 – Methods of Referral Support
  • 23:03 – Comparing Referral Partnerships to Paid Advertising
  • 27:32 – Making Referrals Simple for Partners
  • 32:57 – Scaling Referral Partnerships
  • 36:42 – Lead Path and Lead Swipe Software



10 Secrets to Growing Your Business with Chad Durfee

Have you ever wondered how some businesses just seem to explode with growth, seemingly out of nowhere? If so, you’re in luck. Dr. Gary Sanchez recently sat down with Chad Durfee on the Beyond Your WHY Podcast to discuss the magic of strategic referral partnerships. Chad, a seasoned entrepreneur and business growth strategist, shared some invaluable insights that can help any business owner grow their revenue without breaking the bank on advertising. Let’s dive into the highlights of their conversation.

Chad Durfee is not just any entrepreneur. He’s built and sold multiple businesses and currently leads four thriving companies. His specialty? Helping businesses grow through strategic referral partnerships. Chad’s approach is all about creating lasting, valuable connections that drive sustainable growth. In a world where marketing budgets can spiral out of control, Chad’s strategies offer a breath of fresh air.

The Power of Strategic Referral Partnerships

Chad’s number one strategy for business growth is building strategic referral partnerships. But what does that mean, exactly? It’s about forming relationships with non-competing businesses that serve the same target audience. These partnerships allow both businesses to refer clients to each other, creating a win-win situation.

As Chad puts it, “Why compete when you can collaborate? Partner with businesses that complement yours and watch both of you grow.”

Tip: Start by identifying potential partners in your industry. Look for businesses that offer complementary services and reach out to propose a referral partnership. It’s easier than you think!

Simplifying Your Lead Generation

Chad is not a fan of the constant grind that comes with social media marketing and paid ads. Instead, he focuses on building referral partnerships that generate leads consistently over time. This approach not only saves money but also builds a network of trusted business allies.

“Social media can be a hamster wheel,” Chad explains. “Referral partnerships, on the other hand, create stable, long-term lead sources.”

Tip: Use your existing network to kickstart your referral partnerships. Reach out to business owners you already know and trust to see if they’re interested in referring clients to each other.

Nurturing Long-Term Relationships

One of the keys to successful referral partnerships is nurturing these relationships over time. It’s not enough to just set up a partnership and forget about it. Chad emphasizes the importance of regular communication and providing value to your partners.

“Think of your referral partners as an extension of your team,” Chad advises. “Regular check-ins and showing appreciation go a long way.”

Tip: Schedule regular check-ins with your referral partners. Use these meetings to discuss any issues, share successes, and brainstorm new ways to collaborate.

If you’re tired of throwing money at ads with little return or feeling like you’re shouting into the void on social media, Chad’s strategies offer a refreshing alternative. By focusing on building and nurturing strategic referral partnerships, you can create a steady stream of high-quality leads while building a supportive business community.

About Chad Durfee

I am a seasoned entrepreneur and business growth strategist specializing in helping companies find perfect strategic referral partnerships. My ventures include a coaching company that teaches our systems and processes, an agency that implements them, and a software company that automates, tracks, and pays out referrals on autopilot.

My journey has been marked by the successful launch and sale of several businesses, and a few failed ones along the way. Currently, I lead four thriving businesses, each with a unique mission.

I am passionate about helping others scale their businesses. I focus on boosting revenue and client acquisition by accessing the lucrative world of strategic referral partnerships. My approach is tailored to each business’s unique challenges and opportunities.

Beyond work, I cherish time with my family, exploring new places with my wife, working out with my son, and dancing with my daughter. Personal development is a continual journey for me, and I seize every opportunity to grow both personally and professionally.


AutomationWorx: Jamie McKean Secret to Simplified Business


Guest: Jamie McKean
WHY.os: Contribute – Make Sense – Simplify

In this episode of the Beyond Your WHY Podcast, Dr. Gary Sanchez interviews Jamie McKean, a servant leader and expert in online marketing for coaches and consultants. Jamie has worked with top names like Tony Robbins, and his platform, AutomationWorx, is changing the way businesses handle marketing and sales.

  • Learn how Jamie’s early experiences shaped his approach to helping others succeed.
  • Discover the key strategies Jamie uses to simplify complex business problems.
  • Find out how AutomationWorx can save you time and money by streamlining your processes.

Listen to the full episode to hear Jamie’s story and get practical tips for improving your business.

Connect with Jamie McKean!


Watch the episode here



01:31 – Meet Jamie McKean
02:50 – Jamie’s Early Life and Influences
04:26 – Transition to University and Early Career
10:40 – Career in Banking and Project Management
13:53 – Moving to New Zealand
17:16 – The E-Myth and Entrepreneurial Journey
24:27 – Starting a Business and Early Challenges
31:03 – Coaching Coaches and Business Success
40:07 – Introduction to AutomationWorx



How Jamie McKean is Changing the Game for Coaches and Consultants

Ever wondered how top coaches like Tony Robbins streamline their marketing and sales? Meet Jamie McKean, the mastermind behind AutomationWorx, a platform that’s transforming how coaches and consultants do business. In the latest episode of the Beyond Your WHY Podcast, Dr. Gary Sanchez sits down with Jamie to discuss his journey, his motivations, and his strategies for success.

Jamie McKean is a leader in online marketing, known for his work with big names like Tony Robbins. With over 15 years of experience, Jamie has a knack for simplifying complex systems, making life easier for his clients. His platform, AutomationWorx, integrates multiple tools into one, saving businesses time and money.

The Key Takeaways from Jamie’s Story

1. Early Influences Shaping His Approach

Jamie’s background is a mix of hard work and empathy. Growing up in England and later moving to New Zealand, he traveled extensively and always had a job or two to support himself. This work ethic and his ability to build deep, lasting friendships have influenced his approach to helping others.

2. Simplifying Complexity

Jamie excels at taking complicated problems and breaking them down into simple, manageable steps. This talent has been crucial in his career, from managing large-scale projects in the banking sector to helping coaches streamline their marketing efforts.

3. AutomationWorx: A Game Changer

AutomationWorx is an all-in-one platform designed to make marketing and sales easier for coaches and consultants. It combines tools like CRM, social media planning, and email marketing into a single system. This integration not only reduces costs but also simplifies the workflow, allowing users to focus on what they do best—coaching.

Jamie’s Career Path: From Banking to Coaching

Jamie’s journey is a testament to his adaptability and drive. Starting in the UK banking sector, he quickly rose to manage significant projects. However, a combination of personal loss and a desire for change led him to New Zealand, where he eventually founded his own business. His experience in managing complex projects equipped him with the skills needed to simplify processes for others.

Why AutomationWorx is a Must-Have

If you’re a coach or consultant, AutomationWorx can be a game-changer. Here’s why:

  • Cost-Efficiency: Combining multiple tools into one platform saves money.
  • Ease of Use: One login for everything means less hassle.
  • Comprehensive Integration: Everything works together seamlessly, reducing the risk of errors and saving time.

Personal Insights and Business Philosophy

Jamie believes in the power of relationships. His approach to business is personal and empathetic, always striving to understand his clients’ needs deeply. This philosophy has helped him build a successful career and create a platform that genuinely makes a difference.

Jamie McKean’s story is inspiring and full of practical insights. From his early life lessons to the creation of AutomationWorx, Jamie’s journey offers valuable takeaways for anyone in the coaching and consulting business.

Don’t miss out on these key lessons:

  • How early experiences shape your professional approach.
  • The importance of simplifying complex systems.
  • The benefits of using an integrated platform like AutomationWorx.

About Jamie McKean

Jamie’s been helping coaches and consultants for the past 15 years with their online marketing.

Helping some of the biggest names in the coaching industry, the likes of the Tony Robbins company, and many more.

Today, Jamie’s focused on helping as many coaches as he can, through his platform: AutomationWorx


From Ophthalmology to the DJ Booth: 10 Takeaways from Dr. MJ


Guest: Dr. Mitchell Jackson
WHY.os: Better Way – Challenge – Trust

In this episode of the Beyond Your WHY Podcast, host Dr. Gary Sanchez sits down with the multifaceted Dr. Mitchell Jackson (DJ MJ), a board-certified ophthalmologist and professional DJ. Dr. Jackson, known for his pioneering work in cataract and refractive surgery, has performed over 50,000 LASIK procedures and introduced innovative treatments like LipiFlo for dry eye syndrome. Beyond his medical career, he captivates audiences as a DJ, performing at major clubs and events, and sharing stages with renowned DJs like Cascade and Zed. His story is one of dedication, innovation, and resilience, making him an inspiring figure in both the medical and music industries.

  • Discover Dr. MJ’s motivation to become an eye surgeon and how his father’s vision problems influenced his career choice.
  • Learn how Dr. MJ balances his demanding career as an ophthalmologist with his passion for DJing.
  • Hear about Dr. MJ’s innovative contributions to ophthalmology and his involvement in FDA clinical trials.

Tune in to hear Dr. MJ’s inspiring journey and uncover valuable insights on balancing multiple passions and excelling in diverse fields. Listen to the full episode now!


Connect with Mitchell Jackson!


Watch the episode here


02:15 – Dr. Mitchell Jackson’s Background
05:45 – Motivation to Become an Eye Surgeon
09:30 – Innovation in Ophthalmology
13:10 – Dual Career as a DJ
17:25 – Challenges and Resilience
22:50 – Balancing Multiple Roles
27:40 – Community Involvement
32:05 – Public Speaking and Recognition
37:20 – Future Goals and Aspirations



Discovering Dr. MJ’s WHY: Balancing Vision and Vibes

Ever wondered how someone can excel in both medicine and music? Meet Dr. Mitchell Jackson (aka DJ MJ), a renowned ophthalmologist and professional DJ, who does just that. In this episode of the Beyond Your WHY Podcast, host Dr. Gary Sanchez sits down with Dr. MJ to explore his inspiring journey. From pioneering eye surgeries to lighting up the DJ booth, Dr. MJ’s story is a testament to innovation, resilience, and living one’s WHY. Let’s dive into the highlights and lessons from this incredible episode.

Dr. Mitchell Jackson is not your typical eye surgeon. He’s a board-certified ophthalmologist, known for performing over 50,000 LASIK procedures and introducing cutting-edge treatments like LipiFlo for dry eye syndrome. But there’s more to him than meets the eye – he’s also a professional DJ, spinning tracks at major clubs and events. Dr. MJ’s dual career is a fascinating blend of precision and passion, making him an inspiring figure in both fields.

The Motivation Behind Medicine: Family First

Dr. Jackson’s journey into ophthalmology was deeply personal. His father’s vision problems due to bacterial meningitis ignited a passion for eye care in young Mitchell. This personal connection to his work adds a layer of dedication and empathy that’s palpable in his practice. Dr. MJ’s story reminds us that our motivations often stem from personal experiences, driving us to make a difference in ways that truly matter.

Balancing Medicine and Music: The Art of Dual Careers

You might think it’s impossible to juggle a demanding medical career with a thriving DJ career, but Dr. MJ does it with flair. He seamlessly transitions from the operating room to the DJ booth, proving that with passion and time management, one can excel in multiple fields. Dr. MJ’s ability to balance these roles shows us that pursuing diverse passions can lead to a fulfilling and dynamic life.

Innovation in Ophthalmology: Leading the Charge

Dr. MJ is a trailblazer in the field of eye care. His contributions to ophthalmology, including participating in numerous FDA clinical trials, highlight his commitment to advancing medical science. His innovative treatments have not only improved patient outcomes but also set new standards in the industry. Dr. MJ’s work exemplifies how staying ahead of the curve and embracing innovation can drive significant advancements in any field.

Overcoming Challenges: Resilience in Action

Life hasn’t been a smooth ride for Dr. Jackson. From personal losses to professional challenges, he has faced and overcome numerous obstacles. His resilience and ability to push forward despite these hardships are truly inspiring. Dr. MJ’s journey underscores the importance of resilience and adaptability in achieving long-term success.

Community Involvement: Giving Back

Despite his busy schedule, Dr. Jackson is committed to giving back to the community. He supports various foundations, including the Gary Sinise Foundation and the Jason Mendez Fight Blindness Foundation. His dedication to philanthropy highlights the importance of using one’s success to make a positive impact on society.

Public Speaking and Recognition: Sharing Expertise

Dr. Jackson’s expertise extends beyond the operating room. He’s a keynote speaker at international symposiums, where he shares his knowledge and experiences. This role allows him to educate and inspire others, further amplifying his impact. Dr. MJ’s public speaking engagements emphasize the value of sharing knowledge and inspiring the next generation.

Future Goals: Vision for Tomorrow

As Dr. Jackson approaches retirement, he continues to set new goals, both in medicine and music. His plans to expand his DJ career to New York and Las Vegas while maintaining high standards in his medical practice showcase his forward-thinking mindset. Dr. MJ’s future goals remind us that it’s never too late to pursue new passions and set ambitious targets.

Personal Motivation: Living His WHY

Dr. Jackson’s life and career are driven by a profound sense of purpose. His WHY – to provide vision and joy – is evident in both his medical practice and DJ career. This alignment of personal and professional motivations creates a fulfilling and impactful life. Dr. MJ’s story illustrates the power of discovering and living your WHY.

Achievements in Medicine: A Legacy of Excellence

Dr. MJ’s contributions to ophthalmology have earned him numerous accolades. His recognition as a top doctor in Chicago reflects his excellence and dedication to patient care. These achievements underscore the importance of striving for excellence and leaving a lasting legacy in your field.

The Power of Passion: Fueling Success

Whether in the operating room or behind the DJ booth, Dr. MJ’s passion is evident. This passion not only fuels his success but also inspires those around him. Dr. MJ’s journey shows us that passion is a critical component of success and fulfillment in any endeavor.

Dr. Mitchell Jackson’s story is a powerful reminder of the importance of pursuing your passions and living your WHY. From groundbreaking medical innovations to captivating DJ performances, Dr. MJ’s journey offers valuable lessons in resilience, innovation, and balance. Don’t miss this episode of the Beyond Your WHY Podcast to learn more about how Dr. MJ balances vision and vibes. Tune in now!


About Dr. Mitchell Jackson

Dr. Mitchell Jackson, is a board-certified ophthalmologist and a true pioneer in cataract and refractive surgery. As the Founder and Medical Director of Jacksoneye, Dr. Jackson has performed over 30,000 LASIK procedures since its FDA approval, even experiencing LASIK firsthand to offer a unique patient perspective.

Dr. Jackson’s expertise extends beyond surgery; he’s actively involved in numerous FDA clinical trials and has introduced cutting-edge treatments like LipiFlow™ for Dry Eye Syndrome. Recognized as a top doctor in Chicago and a keynote speaker at international symposiums, Dr. Jackson’s dedication to advancing ophthalmology is unmatched. Beyond his professional achievements, he’s also a DJ, known as DJMJ, performing for Live Nation and supporting foundations like the Gary Sinise Foundation and Jason Mendez Fight Blindness Foundation.


The Better Way to Face Fear and Succeed: 10 Lessons from Dr. Betty Uribe


Guest: Dr. Betty Uribe
WHY.os: Better Way – Make Sense – Contribute

In this episode of Beyond Your WHY, Dr. Gary Sanchez talks with Dr. Betty Uribe, a top business leader and author, known for her transformative approach to leadership and personal development. Dr. Betty’s WHY is finding a Better Way, which drives her mission to help others succeed through innovative and effective strategies.

  • Overcome Fear: Learn how to face and move through fear to achieve success.
  • Intentional Living: Discover the importance of aligning your actions with your core values for a fulfilling life.
  • Authentic Leadership: Gain insights into leading with authenticity and the impact it has on building trust and inspiring others.

Tune in to hear Dr. Betty’s valuable insights and start applying these lessons to your own life. Listen to the full episode now!

Connect with Dr. Betty Uribe!


Watch the episode here


05:20 – Relationship with Fear
10:45 – Holistic Approach to Life
15:30 – Sustainable Leadership
20:15 – Intentional Living
25:50 – Impact of Authenticity
30:40 – Advice on Risk-Taking
35:25 – Focus and Presence
40:10 – Elevating Others
45:55 – Importance of Core Values
50:30 – Legacy and Succession Planning



Discovering a Better Way with Dr. Betty Uribe: 10 Secrets to Success

Ever feel like there’s more to life than what you’re experiencing? Dr. Gary Sanchez’s podcast, Beyond Your WHY, featuring the incredible Dr. Betty Uribe, might just be what you need to hear. Dr. Betty is a powerhouse in the business world, known for her holistic and innovative approaches to leadership and personal growth. In this episode, she shares her wisdom on finding a better way to live and lead.

Dr. Betty Uribe is a renowned business leader, author, and speaker who has transformed countless lives with her unique approach to leadership and personal development. Her WHY is all about finding a better way, which she embodies in every aspect of her life and work. If you’re looking for actionable insights to elevate your life, Dr. Betty’s expertise is invaluable.

Facing Fear Head-On

One of the standout moments in the episode is Dr. Betty’s discussion on the relationship with fear. She believes that success is directly tied to how we handle fear. Rather than avoiding it, Dr. Betty advocates for facing fear and pushing through it. She shares practical tips on how to confront your fears and use them as stepping stones to success. If you’ve ever felt paralyzed by fear, her insights will give you a fresh perspective.

Living Intentionally

Dr. Betty talks passionately about the importance of living intentionally. She aligns her daily actions with her core values: God, family, job, education, health, and community. This intentional living keeps her focused and driven. Imagine having a clear path and knowing exactly why you do what you do every day. Dr. Betty’s approach to intentional living can help you find that clarity and purpose in your own life.

Authentic Leadership

Authenticity is at the heart of Dr. Betty’s leadership style. She shares how being genuine and open about your experiences can build stronger connections and trust. This authenticity not only makes you relatable but also inspires those around you. If you’re a leader or aspire to be one, Dr. Betty’s advice on authentic leadership is a game-changer.

Practical Advice on Risk-Taking

Taking risks is a big part of Dr. Betty’s success. In the episode, she shares some of the best advice she ever received about diving into challenges headfirst. Her tips on risk-taking are practical and relatable, making them easy to apply to your own life. Whether you’re looking to make a big career move or simply step out of your comfort zone, her guidance will help you take that leap.

The Art of Focus and Presence

In today’s fast-paced world, being present and focused can be challenging. Dr. Betty highlights the importance of being fully engaged in your interactions. Her tips on improving focus and presence are simple yet powerful, helping you make meaningful connections and add value to every conversation.

Elevating Others

Dr. Betty’s mission is to elevate others by helping them align their lives with their core values. She shares strategies on how to inspire and uplift those around you. If you’re looking to make a positive impact on your community or team, her insights on elevating others are incredibly valuable.

Core Values and Success

Living and leading by core values is a recurring theme in Dr. Betty’s teachings. She explains how aligning your actions with your values can lead to sustainable success. This alignment creates clarity and helps you make better decisions. If you’re struggling to find direction, her advice on core values will help you get back on track.

Planning for Legacy and Succession

Dr. Betty also touches on the importance of legacy and succession planning. Many people overlook this aspect, but it’s crucial for long-term success and fulfillment. Her tips on planning for the future will help you create a lasting impact and ensure your life’s work continues to thrive.

Dr. Betty Uribe’s appearance on Beyond Your WHY is packed with insights and practical advice that you can apply to your life today. From overcoming fear to living intentionally and leading authentically, her wisdom is a treasure trove for anyone looking to find a better way.

Ready to transform your life with Dr. Betty’s insights? Listen to the full episode now and start your journey towards a better way of living and leading.

About Dr. Betty Uribe

Dr. Betty® Uribe – Best-selling author and industry expert in leadership

For over two and a half decades, Dr. Betty® has been a catalyst for transformation in business, culture, and individuals, earning her recognition as an esteemed expert in business and culture turnarounds. She brings together academic models, strategic intelligence, corporate experience, and humanitarian efforts to effect positive change.

With a diverse portfolio of entrepreneurial ventures including Real Estate Investments & Renovations, Biomedical Engineering & Manufacturing, Automotive Repair/Maintenance, and Corporate Transformation, Dr. Betty® is a true values-centered leader, blending entrepreneurial, corporate, and academic expertise in Finance, Strategy and Human Behavior. Her unique background enables her to understand various industries, governments, and businesses both nationally and globally.

Dr. Betty® has a passion for educating entrepreneurs and business leaders about generational transfer, as she herself inherited her father’s Transportation Company in her native country of Colombia, South America, a company she ran from the United States while serving as an Executive in Financial Services.

Dr. Betty® is a Fortune Magazine top 50 Most Powerful Latina, globally recognized as a leading expert on values-based leadership and cultural challenges for women and minority leaders. Her techniques create massive, sustainable results and have been shared with governments, corporations, universities, and business leaders globally, who aspire to become transformational leaders.  Dr. Betty® has been featured in trade publications, radio and television media globally, and she is known to grace the global stages in places like Dubai, United Nations, Europe and The Americas.

Her book, #Values – The Secret to Top Level Performance in Business and Life, was endorsed by the Vatican, Stephen Covey Jr., and the Pentagon, and it was named Top 60 Best Business and Leadership Books written by women by Inc. Magazine.

A mother of three, she and her husband reside in Los Angeles, California.

Podcast Uncategorized

9 Takeaways from Reef Colman on Living a Purpose-Driven Life: Overcome, Innovate, Succeed


Guest: Reef Colman
WHY.os: Challenge – Mastery – Contribute

In this episode of the Beyond Your WHY Podcast, Dr. Gary Sanchez sits down with Reef Colman, an entrepreneur who has overcome significant personal and professional challenges to achieve success. Reef’s story is a testament to resilience and the power of understanding one’s purpose.

  • Learn how Reef turned early life struggles into stepping stones for success.
  • Discover practical tips for building strong business relationships and trust.
  • Get actionable advice on simplifying complex problems to achieve clarity.

Tune in to hear Reef’s inspiring story and gain valuable insights that can help you on your own path to success. Listen now!

Connect with Reef Colman!


Watch the episode here

04:57 – Early Challenges and Overcoming Adversity
08:05 – High School Experiences
10:18 – Post-High School Journey
24:36 – Starting a Marketing Agency
32:58 – Embracing Failure and Learning from Mistakes
45:01 – Importance of Employee Benefits and Corporate Culture
49:02 – Hiring Process and Finding A-Players
50:23 – Building a Referral-Based Business Model
52:54 – Company Culture and Revolutionary Recruitment Process


10 Game-Changing Tips from Reef Colman: Success Lessons You Can’t Miss

In the fast-paced world of entrepreneurship, few stories are as compelling as that of Reef Colman. From a challenging childhood to significant business success, Reef has navigated numerous obstacles and emerged stronger and wiser. His journey is filled with valuable lessons that can help anyone striving for success. Here’s a closer look at the key takeaways from Reef Colman’s experiences and how you can apply them to your own life.

Turning Struggles into Stepping Stones

Reef Colman’s life wasn’t easy from the start. He faced a multitude of personal and professional challenges, but instead of letting them hold him back, he used them as opportunities for growth. Reef’s story demonstrates the power of resilience. By viewing setbacks as learning experiences, he turned his struggles into stepping stones towards success.

Building Strong Relationships

Trust is the foundation of any successful relationship, whether personal or professional. Reef emphasizes the importance of building and maintaining trust. He shares practical tips on how to cultivate trust through consistent actions and integrity. This advice is crucial for anyone looking to build strong, lasting relationships.

Simplifying Complex Problems

One of Reef’s standout skills is his ability to break down complex problems into manageable parts. This approach not only makes problems easier to tackle but also leads to clearer and more effective solutions. Reef’s strategy involves identifying the core issue and systematically addressing each component. This method can help anyone achieve greater clarity and efficiency in their problem-solving efforts.

The Power of Mentorship

Throughout his career, Reef has benefited greatly from mentorship. He believes that having a mentor can provide invaluable guidance and support. Mentors can offer new perspectives, share their experiences, and help you avoid common pitfalls. Reef’s advice is to actively seek out mentors who align with your goals and values.

Embracing Innovation

Innovation is at the heart of Reef’s success. He is always looking for better ways to do things, whether it’s in business processes or personal development. Reef encourages others to adopt a mindset of continuous improvement and to be open to new ideas and approaches. This innovative mindset can lead to breakthroughs and significant advancements.

Resilience and Learning from Failure

Failure is a natural part of the journey to success, and Reef’s story is a testament to this truth. He has faced many failures but views them as opportunities to learn and grow. Reef’s approach to failure involves analyzing what went wrong, learning from the experience, and applying those lessons to future endeavors. This resilience is crucial for anyone looking to achieve long-term success.

Creating a Purpose-Driven Life

Understanding your purpose, or your “WHY,” can provide a strong sense of direction and motivation. Reef found that knowing his WHY gave him clarity and purpose in his actions. This sense of purpose has been a driving force in his success, and it can be for you too. Finding your WHY involves introspection and a deep understanding of what truly motivates you.

Practical Business Tips

Reef shares actionable advice on building a successful business. One of his key strategies is to develop a referral-based business model. By providing exceptional service and building strong relationships with clients, Reef has created a steady stream of referrals. Additionally, he emphasizes the importance of hiring the right people—those who align with the company’s values and culture.

Corporate Culture and Employee Benefits

Creating a positive corporate culture and offering meaningful employee benefits are essential for a thriving business. Reef explains how a supportive and inclusive workplace can lead to higher employee satisfaction and productivity. By investing in your employees’ well-being, you create a motivated and loyal workforce.

Revolutionary Recruitment Process

Reef’s approach to recruitment is innovative and effective. He focuses on finding top talent that not only has the right skills but also fits well with the company culture. His recruitment process involves thorough vetting and a clear understanding of what the company needs. This approach ensures that new hires are a good match and can contribute positively to the team.

Reef Colman’s story is filled with lessons that can help you navigate your own path to success. By applying his insights and strategies, you can overcome obstacles, build stronger relationships, and find your purpose. Whether you’re facing personal challenges or looking to grow your business, Reef’s experiences offer practical guidance that can lead to significant improvements in your life and career.

Ready to apply these game-changing tips to your life? Start by identifying your WHY and building trust in your relationships. Embrace innovation, learn from failures, and seek mentorship. By following Reef Colman’s example, you can achieve clarity, purpose, and success in your endeavors.

About Reef Colman

Reef Colman stands as an inspiring leader, epitomizing innovation and impact through his role as the CEO and Founder of Starting from humble origins, Reef’s journey is a testament to his extraordinary mission of effecting positive change across borders and industries. His brainchild,, is revolutionizing business and empowerment by offering efficient, reliable outsourcing services that pave the way for a more interconnected and sustainable future.

Reef’s distinctiveness lies in his unwavering commitment to a global vision. His strategic leadership not only steers his team and partners towards a shared objective but also envisions a future abundant with opportunities for making a meaningful difference. Beyond the business realm,‘s mission extends to nourishing communities worldwide, redefining success by the lives touched and uplifted. Reef’s journey, from his early days to his transformative role in reshaping the outsourcing landscape, is a testament to the leader he has become today.


Mastering Money: 7 Lessons from a Self-Made Millionaire’s Journey


Guest: Dr. Susie Carder
WHY.os: Contribute – Challenge – Right Way

Dr. Susie Carder is a self-made millionaire and a seasoned business coach who has built 10 multimillion-dollar companies. With over two decades of experience in entrepreneurial growth and financial expertise, she brings a wealth of knowledge to the table. Her practical advice and vibrant storytelling make her a must-listen for anyone interested in business and personal growth.

In this episode, you will learn:

  • The key practices that helped Dr. Susie build successful businesses from the ground up.
  • Strategies for financial management that every entrepreneur needs to know.
  • How to make wise choices that lead to long-term business sustainability.

Make sure to tune into this episode to hear Dr. Susie Carder share her valuable insights on achieving success in business and life. Don’t miss out on these practical tips—listen now!

Connect with Dr. Susie Carder!


Click Here to Take Dr. Susie’s Free Business Assessment

Watch the episode here


02:13 – Dr. Susie’s Lifestyle and Background
03:09 – Early Challenges and Entrepreneurial Spirit
04:03 – The Importance of Curiosity and Growth
10:30 – The Role of Purpose and Contribution in Business
14:39 – Achieving Academic and Professional Recognition
17:00 – Journey from Hairstylist to Business Leader
27:33 – Role as a Fractional COO in Business Turnarounds
34:23 – Effective Business Planning and Execution
41:34 – Leveraging Community and Network for Business Growth




The Entrepreneur’s Roadmap: Dr. Susie Carder’s Secrets to Building a Financial Empire

Have you ever met someone who started from scratch and managed to build not just one, but ten multimillion-dollar companies? Meet Dr. Susie Carder — a vibrant powerhouse and a self-made millionaire whose journey reads like an entrepreneur’s dream. Dr. Carder doesn’t just create businesses; she turns them into gold mines. In the latest episode of the “Beyond Your WHY Podcast,” she spills the secrets that could very well transform your approach to business and personal growth.

You might be wondering why you should care about Dr. Susie’s insights. Well, imagine having a mentor who has navigated the choppy waters of entrepreneurship not once, but ten times over, each time swimming to the shore of success. That’s Dr. Susie for you — part coach, part entrepreneur, and all genius. She’s a beacon for anyone looking to understand the real grind behind glossy success stories.

  1. Build Your Foundation Strong:
    • Dr. Susie emphasizes starting with a solid foundation. She shares how mastering the basics of financial management and customer understanding laid the groundwork for her businesses. It’s about getting the basics right before shooting for the stars.
  2. Money Management is Key:
    • One of the most striking parts of the conversation revolves around financial literacy. Dr. Susie talks candidly about her early struggles with finances and how conquering this aspect was crucial. She insists that every entrepreneur should become savvy about finances, not just to save money, but to make it grow.
  3. Learning Through Doing:
    • Forget traditional paths; Dr. Susie advocates learning on the job. Her educational journey is all about real-life applications. Whether it was learning how to sue someone or understanding securities exchange for raising funds, she believes in learning what you need, when you need it.
  • Foundation Matters: Think about building a house. Would you start with the roof? No way! Dr. Susie points out that many entrepreneurs rush into the fancy stuff—marketing, branding, the works—without nailing the basics like operational efficiency and market research. She advises starting with a robust business plan that addresses the essentials first.
  • Financial Literacy Isn’t Just a Buzzword: It’s your bread and butter. Dr. Susie didn’t just learn to balance the books; she learned to make them dance. From her tales, it’s clear that knowing where every dime is going and coming from can turn a struggling business into a thriving empire. It’s not just about keeping the lights on; it’s about turning up the brightness so everyone can see you shine.
  • Real Education Happens Outside the Classroom: Here’s the kicker: Dr. Susie believes that the most valuable lessons come from the school of hard knocks. Her approach? Dive into whatever skills the situation calls for. It’s about targeted learning—identify your gaps, find the resources, and just learn it. This hands-on approach not only saves time but makes you a more adaptable leader.

Curious to hear more about how Dr. Susie Carder built her empire and how you might do the same? Check out this inspiring episode of Beyond Your WHY Podcast. It’s packed with real-life lessons that could be the key to unlocking your potential. Whether you’re a budding entrepreneur or a seasoned business owner looking for a refresh, this episode is your personal masterclass in making it big. Don’t just take our word for it; give it a listen and see how you can apply Dr. Susie’s golden advice to your own business ventures.

Whether you tune into the podcast or not, Dr. Susie Carder’s life lessons are a goldmine for anyone serious about making it big in the business world. Her journey teaches us about resilience, the importance of financial intelligence, and the value of learning as you go. So, grab a notebook (or a laptop!) and start sketching out your roadmap to success today—inspired by a woman who knows how to make it happen.

About Dr. Susie Carder

Please provide a short bio that we can use for our pre-recorded intro & show notes. *

Dr. Susie Carder is a self-made millionaire, profit coach, and fractional COO who has transformed how entrepreneurs perceive organizations. With an impressive track record spanning two decades, Dr. Carder has built up 10 multimillion dollar enterprises, establishing herself as a leading authority in the business and finance realms. She is also a best-selling author and an international speaker, captivating audiences worldwide with her vibrant presence and profound insights. Dr. Carder’s exceptional contributions to the business world have been recognized by prestigious publications such as The Wall Street Journal, The New York Times, and The Huffington Post.

Uncategorized WHY.os

Does Your Coaching Technique Need a Fresh Coat of Paint?


Imagine Gary, a dentist with a flair for the latest gadgets and a resume sparkling with the best training available. Yet, his waiting room remained empty more often than not. The problem? It wasn’t his competence—it was his connection with potential patients. This realization resonates deeply in our roles as coaches. It’s a hard pill to swallow, but even with a toolkit stuffed with the best strategies, if we’re not truly connecting, we’re just treading water. Like Gary, we might be perfectly equipped, yet somehow, we miss the mark in making those essential client connections that drive real change.

Top Signs Your Your Coaching Might Need a Fresh Coat of Paint

1. You’re Digging Deep, But Only Finding Fragments

You’re thorough, you’re committed, and you know the right questions to ask. Yet, you can’t seem to unearth the deep, underlying motivations of your clients. It feels like you’re mining for gold in a river that’s long been panned out. If you’re not getting to the core of why they’re coming to you, it may be time to reevaluate your approach. Perhaps your techniques are technically sound but lack the personal touch or the psychological depth to truly resonate with your clients.

2. Your Client Roster is Thinning

When new clients are few and far between, or when repeat appointments start to decline, it’s an indicator that your coaching approach might not be as engaging or effective as it needs to be. It’s as if the market is gently hinting that your brand of coaching, while once vibrant and sought-after, may now lack the relevance or allure it once had. This is your cue to revitalize your practice, infusing new life and methods into your sessions.

3. Coaching Feels Like a Routine Task

Think back to when each coaching session was exhilarating, filled with discoveries and growth. If those days have given way to monotony, feeling more like routine than inspiration, your passion—and methods—might need reigniting. Coaching should be dynamic and invigorating not just for the client but for you as well. When it starts to feel like clockwork, it’s time to inject some new ideas and passion back into your practice.

4. The Applause Has Quieted

Feedback from your clients can be a goldmine of information. If the enthusiastic reviews have dwindled to polite thanks, it’s a signal that your coaching impact may not be hitting as hard as before. This diminishing feedback is often the first sign that your influence is waning, prompting a need for introspection and perhaps a shift in how you engage, motivate, and inspire your clients.

Why the Old Approaches Don’t Resonate Anymore

What worked well in the past doesn’t always stand the test of time. Just as technology evolves, so do the needs and expectations of our clients. Our coaching strategies must evolve too, to stay relevant and effective. Sticking to old maps while the terrain has shifted will only lead us astray; hence, continuous learning and adaptation are crucial.

Is Now The Perfect Time For A New Beginning?

The right time to adopt new strategies is when you recognize that your current methods aren’t producing the results they used to. This isn’t just about keeping up—it’s about staying ahead and continually finding better ways to connect and support your clients. It’s about being proactive, not reactive, and ensuring your coaching methods grow and evolve with the times.

Meet The Newest Advancement In Personal Discovery Tech

WHY.os is like discovering GPS after years of navigating with a paper map. It cuts through the noise and hones in on what really drives people: their WHY, HOW, and WHAT. This innovative tool doesn’t just add to your coaching arsenal—it transforms it, allowing you to reach deeper into the client’s psyche than ever before, and in doing so, revitalize both your practice and their lives.

Giving your coaching methods a makeover with something like WHY.os can bring back the spark and effectiveness to your sessions. It’s about more than keeping pace; it’s about setting the pace and ensuring that what you bring to the coaching table is as fresh and effective as the day you started. So, if you’re ready to stop treading water and start making waves again, it’s time to try on some new tools and see just how deep the changes can go.

Click here to learn about how you can become WHY.os Certified!


From Near-Death to Full Life: 6 Insights on Turning Crisis and Addiction into Opportunity


Guest: Kellan Fluckiger
WHY.os: Contribute – Challenge – Better Way

In this week’s episode of the Beyond Your WHY Podcast, we meet Kellan Fluckiger, who shares his inspiring story of overcoming personal obstacles and finding his true purpose. Having faced severe challenges including depression and self-destructive behaviors, Kellan offers an honest look at his path to self-discovery and how understanding his “WHY” changed his life.

  • Learn about the impact of self-awareness on personal recovery and growth.
  • Discover practical strategies for turning life’s lowest points into opportunities for success.
  • Gain insights into how speaking openly about struggles can help others.

Don’t miss this powerful episode! Tune in to hear Kellan Fluckiger’s incredible story and learn how you can apply these lessons to your own life. Listen now and start moving towards a more fulfilled and successful you!

Connect with Kellan!


Watch the episode here


07:15 – Personal Struggles and Insights
15:30 – Impact of Realization on Recovery
22:45 – Role of Life-Changing Interventions
29:00 – Professional Growth and Public Speaking
34:20 – Reflections on Life Choices
41:10 – Influences of Beliefs on Personal Life
47:35 – Near-Death Experience
54:00 – Commitment to Helping Others
59:25 – Concluding Thoughts on Empowerment and Hope




How Kellan Fluckiger Turned His Darkest Hours Into His Greatest Strength

Meet Kellan Fluckiger, a remarkable individual whose journey from deep personal struggles to profound self-discovery offers valuable lessons for us all. In a recent heart-to-heart on the Beyond Your WHY Podcast, Kellan opened up about overcoming depression, battling self-destructive behaviors, and ultimately finding his life’s purpose. This isn’t just a story of personal triumph; it’s a roadmap for anyone feeling stuck or lost, packed with actionable insights. So, why should you care? Because Kellan’s experiences might just be flashlight you need to light up your own path.

Overcoming Personal Obstacles: Kellan didn’t have it easy. Battling through the quicksand of depression and self-sabotage, his story could be anyone’s who’s felt like they’re stuck in a loop of despair. The podcast dives into how Kellan’s realization of his destructive patterns marked the turning point in his life. It’s the real, raw kind of chat that makes you sit up and listen.

Self-Awareness Leads to Growth

Understanding the roots of your struggles is step one. Kellan’s journey emphasizes the power of self-awareness and how it can be the first step towards a better you.

Strategies for Turning Lows into Opportunities: Ever felt like every day is a rerun of the last? Kellan’s been there, crying over salads—metaphorically and maybe literally. He shares practical steps for transforming life’s lowest points into springboards for success. It’s about finding silver linings and sewing them into a parachute.

Embrace the Lows as Lessons

Every low point holds a lesson. Kellan’s approach shows us how to spot those lessons and use them to forge a path forward.

The Power of Open Dialogue: Talking helps—more than you might think. Kellan discusses the power of speaking up about one’s struggles. It’s not just about venting; it’s about connecting and healing. Think of it as therapy without the couch.

Sharing is Part of Healing

Opening up about your challenges can set you and others on a path to recovery. It’s like saying, “Hey, I’ve been there too,” and suddenly, you’re not alone.

Kellan Fluckiger’s story is more than just a podcast episode; it’s a lesson in human resilience and the transformative power of self-discovery. If his story struck a chord with you, imagine what embracing your WHY could do for your life. Tune into this episode of Beyond Your WHY Podcast, and start discovering the tools to build a more fulfilled and successful you. And remember, in Kellan’s words, the darkest hours often lead to the brightest beginnings. Ready to turn your lights on?

Remember, if Kellan can do it, so can you—why not start today?

Discover your WHY.os now for 50% off! Click here to purchase today or visit to learn more!

If you love the show, please don’t forget to subscribe and leave us a review and rating on whatever platform you are using. Thank you so much for being here. I will see you in the next episode.


About Kellan Fluckiger

Coming through decades of depression, addictions, life-threatening illness and a near-death experience, Kellan Fluckiger has become the ultimate catalyst to help motivated people melt barriers, move mountains and mobilize superpowers to achieve their true desires. As a coach and keynote speaker, Kellan’s masterful approach helps people get past old stories, change beliefs and create a life context to reach even goals that seemed impossible.
Kellan had a 30-year career in the energy industry/C-Suite Positions in US & Canada.
Since 2007 Kellan has been a coach, author and motivational speaker.
With 19 Books Published, Kellan’s goal this year is to help 250 Million People discover who they really are and to live and create from that infinite possibility


10 Questions That Will Change the Way You Connect with Clients


Guest: Richard Robbins
WHY.os: Challenge – Simplify – Trust 

In this week’s episode, we sit down with Richard Robbins, a name that stands tall in the real estate world. Richard’s knack for turning challenges into opportunities has not only reshaped his career but also inspired many to rethink their approach to business and personal growth. His journey from making cold calls with unparalleled persistence to founding a successful real estate company is nothing short of inspiring.

By tuning into this episode, uncover:

  • Effective strategies for building lasting connections with clients, going beyond the surface to forge genuine relationships.
  • A deep dive into the art of cold calling and prospecting that actually results in new clients and not just unanswered calls.
  • How finding your WHY can serve as a north star, guiding you through both personal and professional challenges.

Don’t miss out on this episode full of real-world advice and actionable tips. Listen now to get inspired and learn how to apply these insights to your own life and career.

Connect with Richard!


Watch the episode here

05:15 – Finding Your WHY: The Importance of Discovering Your Personal WHY
10:30 – Starting in Real Estate: Robbins’s Journey into Real Estate
15:45 – Overcoming Adversity: Strategies for Facing Challenges Head-On
21:20 – Building Rapport: Techniques for Connecting with Clients
27:35 – Cold Calling and Prospecting: Effective Approaches to Generating Leads
34:00 – Qualifying Leads: How to Identify Potential Clients
40:25 – The WHY Discovery Tool: Innovation in Personal Development
45:50 – Strategic Planning for Success: Robbins’s Business Growth Strategies
51:15 – Mentorship and Sharing Knowledge: The Impact of Giving Back



Unveiling Success: Richard Robbins’ Approach to Genuine Connections and Finding Your WHY

In a world where every interaction could be a stepping stone to success, understanding the essence of genuine connections and the power of knowing your WHY is crucial. This pivotal episode of Dr. Gary Sanchez’s podcast, featuring Richard Robbins, serves as more than just a conversation. It’s a masterclass in nurturing relationships, redefining cold calling, and discovering the underlying motivation that drives us. Even without tuning into the podcast, the insights shared offer immense value for personal and professional growth. Let’s dive into the wisdom that Robbins imparts.

Mastering the Art of Building Relationships

Robbins stresses that at the heart of every successful business interaction is the ability to build rapport. It’s not about the transaction but the relationship. He suggests approaching each conversation with genuine curiosity about the person on the other end of the line. This approach transforms interactions from mere exchanges of information to meaningful connections. Robbins’ method involves:

  • Listening actively and empathetically.
  • Asking open-ended questions that go beyond the surface.
  • Sharing experiences that resonate on a personal level.

This technique not only enriches the quality of business relationships but also fosters a sense of trust and loyalty that can’t be bought.

Redefining Cold Calling: A Path to Warm Conversations
The mere mention of cold calling often evokes a sense of dread. However, Robbins introduces a paradigm shift by viewing each call not as a pitch but as an opportunity to connect. His strategy focuses on changing the narrative from selling to solving. By identifying and addressing the potential needs of the person on the other end, a cold call quickly warms up. Key takeaways include:

  • Starting the conversation with the intention to help, not to sell.
  • Framing questions that uncover the caller’s needs and challenges.
  • Offering insights or solutions that cater directly to the discussed needs.

The Power of WHY: Fueling Personal and Professional Growth
Perhaps the most transformative insight from the episode is the emphasis on discovering one’s WHY—the core purpose that motivates and drives us. Robbins and Dr. Sanchez delve into how understanding your WHY acts as a compass, guiding decisions, and defining paths. This self-awareness brings clarity and conviction to one’s actions, ensuring that they are aligned with personal values and goals. Robbins highlights:

  • The importance of self-reflection in uncovering your WHY.
  • How aligning actions with your WHY can enhance satisfaction and effectiveness.
  • The impact of your WHY on personal branding and attracting like-minded individuals or clients.

Why This Matters

The conversation with Richard Robbins sheds light on fundamental yet often overlooked aspects of professional success and personal fulfillment. The insights provided are a testament to the fact that:

  • Success in any field is rooted in authenticity and genuine connections.
  • Redefining traditional approaches, like cold calling, can lead to more meaningful outcomes.
  • Understanding and living your WHY is pivotal in navigating life’s challenges and opportunities.

For anyone at a crossroads, seeking to deepen connections, or striving for a greater sense of purpose, Robbins’ shared wisdom offers a blueprint for transformation. It’s an invitation to reevaluate how we interact, why we do what we do, and ultimately, how we define success.

Embark on this journey of discovery and growth by reflecting on these insights. Let them inspire you to forge deeper connections, redefine your approach to challenges, and embrace your WHY. Your path to personal and professional fulfillment might just be a conversation away.


Discover your WHY.os now for 50% off! Click here to purchase today or visit to learn more!

If you love the show, please don’t forget to subscribe and leave us a review and rating on whatever platform you are using. Thank you so much for being here. I will see you in the next episode.


About Richard Robbins

As one of North America’s most preeminent authorities on real estate sales and business performance, Richard Robbins has developed a business dedicated to discovering your passion, unleashing your potential and building a business that supports the life you want to live.

Co-founder and CEO of one of North America’s top real estate training and coaching organizations; Richard Robbins International (RRI), Richard has been a leader in his industry for over two decades delivering actionable advice, intelligent insights and show-stopping conferences.

An international speaker, author and real estate business coach, Richard has dedicated his life to delivering transformative learning and leadership to the 10,000+ RRI Coaching graduates and over 350,000 real estate professionals who have attended RRI’s world class conferences since 1998.

A real estate sales professional and broker turned business mentor; Richard boasts a 35 year career in the industry he continues to lead every day. His relentless commitment to excellence fuels his organization and is the reason why he has become a mentor to thousands of real estate professionals across the world.

Armed with one goal in mind, Richard believes that everyone is capable of building a business and life they love.