Guest: Greg Hague
WHY.os: Contribute – Better Way – Simplify
Greg Hague is the founder of 72Sold and a longtime disruptor in the real estate world. He’s also a lawyer, bestselling author, and former #1 scorer on the Arizona bar exam—35 years after law school. But what makes Greg important isn’t just his long list of accomplishments—it’s the way he thinks. In this episode, he shares how hitting rock bottom reshaped his life and how he used that moment to build something better for himself and his industry. Tune in to discover:
- How Greg bounced back after losing everything—and the rule he lives by because of it
- A simple mental framework he uses to rethink problems and come up with better ideas
- The real reason most real estate companies fail their agents (and what he did instead)
This episode is full of straight talk, smart thinking, and hard-earned wisdom. Don’t miss it—hit play now. 👇
Connect with Greg!
Watch Full Episode Here!
00:00 – The Bear Attack That Changed Everything
06:00 – Growing Up in Cincinnati & Early Lessons from Dad
08:40 – Losing It All: From Success to Yard Sales
12:00 – Reinventing Himself in Arizona
17:00 – Seven-Dimensional Thinking & Simplifying Complexity
33:30 – Purpose Over Pleasure: The Definition of Happiness
40:00 – The Birth of 72Sold: Selling Programs, Not People
46:30 – Disrupting the Industry (and Facing the Backlash)
52:00 – Why It’s Called 72Sold
59:00 – Mastering the Psychology of Selling Homes
Listen to the Podcast
From Rock Bottom to Industry Rebel: 3 Lessons Real Estate (and Life) Shouldn’t Ignore from Greg Hague
There’s failure—and then there’s selling your kid’s jacket for six bucks at a yard sale.
Greg Hague has seen both. Before becoming the founder of 72Sold and flipping the traditional real estate model on its head, Greg built and lost a real estate empire in Cincinnati, watched interest rates skyrocket into the teens, and found himself restarting his life in Arizona. Oh, and did we mention he survived a bear attack, scored #1 on the Arizona bar exam three decades after law school, and flew college dates around in a private plane? Yeah. That too.
But none of that is what makes Greg important. What matters is how he thinks—and how that thinking can completely change the way you approach business, setbacks, and purpose. In his episode of Beyond Your WHY with Dr. Gary Sanchez, Greg shares the lessons that fueled his comeback and reshaped how homes are sold across the country.
Happiness Isn’t a New House—It’s a Worthwhile Reason to Wake Up
One of the most powerful moments in the episode is Greg’s realization that, even with the house, the cars, the motorcycles, and the private plane, he still wasn’t happy. It took a blunt conversation with a friend to call out the truth: he’d lost his sense of purpose. “You’re confusing pleasure with purpose,” the friend told him. “Pleasure is the icing. Purpose is the cake.”
That moment flipped a switch. Greg stopped chasing stuff and started chasing significance. He went back to what really mattered to him—creating something that actually helped people, especially in the real estate world he knew so well. The lesson? All the external wins in the world can’t fill the space left by a lack of meaning. And if your “why” isn’t clear, you’ll just keep buying things hoping one of them will be.
Simple Beats Flashy: Why Frameworks Win Over Talent
Greg admits he wasn’t the most gifted football player, law student, or businessman in the room—but what set him apart was how he thought. In the episode, he shares a mental tool he uses for nearly every decision: Seven-Dimensional Thinking. The idea is to look at any problem or process through the lenses of Bigger, Smaller, Faster, Slower, Opposite, Different, or Gone. It’s simple, repeatable, and oddly effective.
Whether you’re creating a sales strategy or trying to reinvent yourself after a major failure, Greg’s advice is clear: don’t just react—rethink. “Take the mushy idea and turn it into something you can bullet point,” he says. That’s exactly how 72Sold started—not as a company, but as a way to win listings when nobody would hire him. He stopped selling himself and started selling a method. The takeaway? When people don’t buy you, give them a system they can.
The Real Estate Industry is Broken—And Greg’s Not Sorry for Saying So
Greg doesn’t tiptoe around the issue: most real estate firms spend more time recruiting agents than helping the ones they have succeed. He calls it like it is. “Why would you build a business model around how many agents you can collect, instead of how many you can help thrive?” It’s a wake-up call for anyone in an industry that’s gotten too comfortable doing things the way they’ve always been done.
With 72Sold, Greg flipped the model. He created a home-selling system rooted in psychology—specifically, exclusivity, scarcity, and urgency. That’s why the program sells faster and at a higher price point. But more importantly, it’s why sellers walk away feeling like they were actually taken care of. His point is simple: doing better for people isn’t just good ethics—it’s good business.
If you’ve ever hit rock bottom, questioned your path, or felt like you were playing the wrong game altogether—this episode is worth your time.
Greg doesn’t give you fluff. He gives you structure, stories, and straight-up strategies that can help you think clearer, work smarter, and live with more meaning. Want to hear how he rebuilt a life and business rooted in contribution, not just commissions?
Learn More About Greg!
I was attacked by a bear, crashed my plane on a remote island in the Atlantic, slept in a tree over a crocodile-infested river, navigated a balloon over the Serengeti, and crashed my motorcycle in Africa.
I am married to the love of my life, Teresa Hague, and I am blessed with three sons and a nephew that together make up the center of my world.
I have devoted my professional career to founding and growing real estate firms pioneering new business models dedicated to improving the U.S. home selling process. I am founder and CEO of 72SOLD, widely recognized as the leading home selling program in America.
Real Estate Today magazine lauded me as a “Real Estate Visionary,” after founding an international referral service, the top-ranked luxury home brokerage in Arizona, and a 122-office, 4000-agent real estate franchise.
I served as a real estate business commentator for NPR and real estate expert to The Wall Street Journal and have appeared on over 200 television and radio shows, in addition to being featured in Kiplinger’s book, Buying and Selling a Home, Investors Business Daily, Money Magazine and Carolyn Janik’s book, Selling Your Home.
I have been nominated Entrepreneur of the Year, Educator of the Year, served as a Dale Carnegie instructor and authored the highly reviewed Amazon bestselling book, How Fathers Change Lives – Stories of Remarkable Dads.
A keynote speaker at over 450 real estate, corporate and entrepreneurial events, I have been included in conferences by American Express, Shaklee Products, RE/Max, Sotheby’s International, Coldwell Banker and Century 21.
In 2009, when the economy crashed, I decided to take a break from real estate and practice law. Even though I had graduated law school 35-years earlier, I was still able to achieve the #1 score on the Feb 2009 Arizona bar exam.
While practicing law, I was asked to teach a contracts class at Arizona Summit Law School and was voted “Law Professor of the Year” my first year. That year I was also honored as one of Arizona’s Top 50 Pro Bono Attorneys.
I have been widely recognized as one of the most creative real estate marketers in America and my real estate training company is the most recommended on LinkedIn. My proprietary 22-step home launch formula was featured in over 200 publications nationwide.
The home selling program I developed, facilitated by 72SOLD, is now the fastest growing real estate program in America, achieving 300%-500% annual growth since its founding in 2018. The program has been featured in Forbes, on ABC, CBS, and NBC television, and we were recently recognized in the Inc.5000 Top 5 Fastest Growing Real Estate Companies in America. We were also voted the #1 real estate brand in our home state of Arizona, and recognized in the top 50 Most Admired Companies out of over 100,000 businesses throughout Arizona.
A health advocate all my life, many consider me a nutrition nut. I stay very active as an instrument/twin engine-rated pilot, motorcycle adventurer, and high-energy, improve-the-way-it’s-done real estate entrepreneur.
Listen to the podcast here
Discovering Financial Wisdom: Key Insights from Bob Castellini on Beyond Your WHY
Ever wondered what it takes to achieve real financial wisdom? Meet Bob Castellini, a financial expert who grew up influenced by two very different financial philosophies—his wealthy grandfather’s and his less affluent father’s. Bob’s journey shaped his unique approach to financial stewardship, and in this episode of Beyond Your WHY with Dr. Gary Sanchez, he shares his invaluable insights. Let’s dive into the major takeaways from this enlightening conversation.
The Value of Financial Stewardship
Bob Castellini learned early on the importance of financial stewardship, seeing firsthand the consequences of both good and bad financial management. This episode dives deep into how financial stewardship can guide your financial decisions and set you up for long-term success.
Humility and Learning from Failure
Failure isn’t just a stepping stone; it’s a crucial part of the journey. Bob discusses how humility and learning from failure have been key to his personal and professional growth.
The Power of Mentorship
One of the standout points in Bob’s career has been the mentors who have guided him along the way. This episode explores the vital role mentors play in achieving success.
Wealth and Purpose
What’s wealth without purpose? Bob highlights the significance of having a life plan and purpose beyond financial success.
Role of Recovery in Life
Bob shares insights from his recovery journey, emphasizing how serving others and having an abundance mindset contribute to fulfillment.
Delegation and Teamwork
Bob discusses the importance of delegating responsibilities and empowering others, which leads to greater productivity and personal satisfaction.
Life-Long Learning
Continuous learning is crucial, and Bob maintains that one should always pursue education and knowledge both within and outside of professional settings.
Holistic Approach to Wealth
Managing wealth involves more than just finances; it includes physical, emotional, and mental health.
Bob Castellini’s insights offer a blueprint for achieving financial success while maintaining personal fulfillment. His approach to financial stewardship, humility, mentorship, and holistic wealth management provides valuable lessons for anyone looking to improve their financial and personal well-being. Listen to the full episode of Beyond Your WHY with Dr. Gary Sanchez to dive deeper into these transformative insights. Don’t miss out on the wisdom that could change your financial future!
About Bob Castellini
Get ready to meet Bob Castellini, a powerhouse in both the financial and sports worlds! As Managing Director of Investments, Bob identified the critical need for proper wealth stewardship to prevent poor financial decisions. He and his team provide infinite opportunities to help you feel confident and secure through their innovative virtual family office approach.
Bob holds impressive credentials: he’s a Certified Investment Management Analyst® (CIMA®), Chartered Retirement Plan Specialist℠ (CRPS®), and Accredited Investment Fiduciary® (AIF®). He earned his bachelor’s degree from Denison University and an MBA from Babson Graduate School of Business.
Beyond his financial expertise, Bob is a community leader involved with the Cincinnati Zoo & Botanical Gardens, Cincinnati Playhouse in the Park, and more. A true Cincinnatian, he lives in the area with his wife Jenn and their two sons, Luke and Alex. Bob’s passion for the city is also reflected in his limited partnership with the Cincinnati Reds. In his free time, he loves downhill skiing, horseback riding, and hiking.