Category: Podcast

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Podcast

Five Secrets to Raising Capital: Lessons from a $3.2 Billion Strategist

Guest: Thomas Powell
WHY.os: Better Way – Challenge – Simplify

Dr. Thomas J. Powell is an entrepreneur and legal strategist who helps business owners raise money and grow smarter. He has raised over $3 billion for companies and teaches entrepreneurs how to protect their businesses and legacies for the long haul.

In this episode, you’ll learn:

  • How being prepared can make you lucky when opportunity comes.
  • The traits that make some entrepreneurs succeed while others fail.
  • What every entrepreneur should watch out for after selling their business.

Listen now to learn how to grow your business smarter, protect what matters, and create success that lasts.

Watch Full Episode Here!

00:32 – Introducing the WHY of Better Way

03:20 – Early Life and Entrepreneurial Start

06:54 – Success Beyond High School

12:12 – Launching Into Finance and Private Equity

18:50 – Advocating for Entrepreneurs

22:29 – Identifying Winning Businesses

26:23 – Why Entrepreneurs Succeed or Fail

31:57 – Life After a Business Exit

35:01 – Sky Tavern Nonprofit Initiative

40:49 – The True Meaning of Luck

Listen to The Episode!

3 Secrets to Raising Capital and Building Lasting Success: Insights from Dr. Thomas J. Powell

If you’re an entrepreneur dreaming about raising capital and growing your business, you know how complicated the financial and legal side can be. Meet Dr. Thomas J. Powell, an expert in capital raising with over 35 years of experience and more than $3 billion raised. Tom provides clear, practical advice for entrepreneurs looking to build lasting success without the overwhelm.

Tom started his entrepreneurial journey at age 12, doing simple jobs like mowing lawns and shoveling snow. This humble beginning gave him essential lessons that led him to become a renowned international financier and trusted business advisor. Now, Tom uses his deep expertise to help entrepreneurs create thriving, sustainable businesses.

Always Be Prepared

Tom emphasizes the importance of preparation, famously stating, “Luck is preparedness meeting opportunity.” Entrepreneurs often miss big chances simply because they weren’t ready. Tom’s strategy is straightforward—continuously seek knowledge, refine your skills, and maintain curiosity. He walks his talk, having pursued multiple advanced degrees later in his career. His advice is clear: keep learning so you’re ready when opportunity knocks.

Define the Problem Clearly

According to Tom, successful entrepreneurs stand out by clearly defining the problems they’re solving, not just offering solutions. He says, “Most entrepreneurs define their solutions well but forget to clearly define the problem they’re solving.” Investors want businesses tackling real, important issues that customers willingly pay to resolve. Another critical factor is talent acquisition and retention. “The greatest entrepreneurs collect talent,” Tom explains. “It’s not just their idea—it’s their ability to inspire others.”

Prepare for Life After Business Exit

One often overlooked aspect Tom addresses is the reality of life after exiting a business. Selling your company can be a dream come true, but without careful planning, entrepreneurs can quickly lose ground. Tom has seen many successful entrepreneurs stumble by investing in areas they don’t fully understand. He warns, “Entrepreneurs know how to run businesses, not necessarily how to invest in them post-exit.” Staying disciplined and consulting trusted advisors can protect your wealth and future.

Ready to Learn More?

Whether you’re just starting, scaling, or thinking about exiting your business, Tom’s insights provide essential guidance. His practical tips outline how successful entrepreneurs think, operate, and overcome common challenges. To get deeper insights from Tom Powell and other business leaders, tune into the Beyond Your WHY Podcast with Dr. Gary Sanchez. Equip yourself with the strategies you need to succeed smarter, stronger, and more confidently.

Learn More About Thomas!

Intro Version for Gary (ok to edit): Imagine building a successful business… only to find that with each new milestone, you are exposed to more risk, more complexity, and more sleepless nights. What if there were a better way—a simpler way—to grow, protect, and sustain what you have built?

Today’s guest has spent over 35 years helping founders do just that. Dr. Thomas J. Powell is an entrepreneur, international financier, and legal strategist who believes that when you find a better way, you share it. From raising and structuring over $3.2 billion in capital to helping business owners navigate legal and financial landmines, Tom brings clarity where others bring confusion.

He is not just about success—he is about building success that lasts. If you are looking to scale your vision, simplify your path forward, and create a legacy you can be proud of… you are about to discover how.

Please welcome Dr. Thomas J. Powell.

Long Version: Have you ever felt that there must be a better way to grow a business—one that does not require sacrificing vision or exposing yourself to unnecessary risk?

Dr. Thomas J. Powell has spent over 35 years helping entrepreneurs do exactly that: find a better way. With a background spanning international finance, legal strategy, and entrepreneurship, he launched his first private fund in the early 1990s and has since helped scale ventures across global markets. Today, he serves as Senior Advisor at Brehon Strategies and is the founder of The Founders Office, where he supports founders by simplifying complex challenges—whether in capital formation, regulatory compliance, or asset protection.

His approach is guided by a core belief: when one finds a better way, one has a responsibility to share it. That belief underpins his work—transforming financial and legal complexities into clear, practical strategies. Over the course of his career, Dr. Powell has structured more than $3.2 billion in capital placements, served on nonprofit and corporate boards for over three decades, and led housing initiatives focused on middle-income solutions in mountain towns like Truckee, California.

Whether he is advising founders preparing for growth, developing legacy plans for family enterprises, or helping executive teams build resilient frameworks, his focus remains the same: helping leaders scale with confidence and intention—while preserving the heart of what made them begin.

If your audience is looking to build with clarity, protect what matters, and lead with vision, then this conversation with Dr. Powell will resonate deeply.

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Podcast

Burn the Rulebook: How One Entrepreneur Flipped an Industry on Its Head

Guest: Greg Hague
WHY.os: Contribute – Better Way – Simplify

Greg Hague is the founder of 72Sold and a longtime disruptor in the real estate world. He’s also a lawyer, bestselling author, and former #1 scorer on the Arizona bar exam—35 years after law school. But what makes Greg important isn’t just his long list of accomplishments—it’s the way he thinks. In this episode, he shares how hitting rock bottom reshaped his life and how he used that moment to build something better for himself and his industry. Tune in to discover:

  • How Greg bounced back after losing everything—and the rule he lives by because of it
  • A simple mental framework he uses to rethink problems and come up with better ideas
  • The real reason most real estate companies fail their agents (and what he did instead)

This episode is full of straight talk, smart thinking, and hard-earned wisdom. Don’t miss it—hit play now. 👇

Connect with Greg!

LinkedIn
Facebook
72sold.com

Watch Full Episode Here!

00:00 – The Bear Attack That Changed Everything
06:00 – Growing Up in Cincinnati & Early Lessons from Dad
08:40 – Losing It All: From Success to Yard Sales
12:00 – Reinventing Himself in Arizona
17:00 – Seven-Dimensional Thinking & Simplifying Complexity
33:30 – Purpose Over Pleasure: The Definition of Happiness
40:00 – The Birth of 72Sold: Selling Programs, Not People
46:30 – Disrupting the Industry (and Facing the Backlash)
52:00 – Why It’s Called 72Sold
59:00 – Mastering the Psychology of Selling Homes

Listen to the Podcast

From Rock Bottom to Industry Rebel: 3 Lessons Real Estate (and Life) Shouldn’t Ignore from Greg Hague

There’s failure—and then there’s selling your kid’s jacket for six bucks at a yard sale.

Greg Hague has seen both. Before becoming the founder of 72Sold and flipping the traditional real estate model on its head, Greg built and lost a real estate empire in Cincinnati, watched interest rates skyrocket into the teens, and found himself restarting his life in Arizona. Oh, and did we mention he survived a bear attack, scored #1 on the Arizona bar exam three decades after law school, and flew college dates around in a private plane? Yeah. That too.

But none of that is what makes Greg important. What matters is how he thinks—and how that thinking can completely change the way you approach business, setbacks, and purpose. In his episode of Beyond Your WHY with Dr. Gary Sanchez, Greg shares the lessons that fueled his comeback and reshaped how homes are sold across the country.

Happiness Isn’t a New House—It’s a Worthwhile Reason to Wake Up

One of the most powerful moments in the episode is Greg’s realization that, even with the house, the cars, the motorcycles, and the private plane, he still wasn’t happy. It took a blunt conversation with a friend to call out the truth: he’d lost his sense of purpose. “You’re confusing pleasure with purpose,” the friend told him. “Pleasure is the icing. Purpose is the cake.”

That moment flipped a switch. Greg stopped chasing stuff and started chasing significance. He went back to what really mattered to him—creating something that actually helped people, especially in the real estate world he knew so well. The lesson? All the external wins in the world can’t fill the space left by a lack of meaning. And if your “why” isn’t clear, you’ll just keep buying things hoping one of them will be.

Simple Beats Flashy: Why Frameworks Win Over Talent

Greg admits he wasn’t the most gifted football player, law student, or businessman in the room—but what set him apart was how he thought. In the episode, he shares a mental tool he uses for nearly every decision: Seven-Dimensional Thinking. The idea is to look at any problem or process through the lenses of Bigger, Smaller, Faster, Slower, Opposite, Different, or Gone. It’s simple, repeatable, and oddly effective.

Whether you’re creating a sales strategy or trying to reinvent yourself after a major failure, Greg’s advice is clear: don’t just react—rethink. “Take the mushy idea and turn it into something you can bullet point,” he says. That’s exactly how 72Sold started—not as a company, but as a way to win listings when nobody would hire him. He stopped selling himself and started selling a method. The takeaway? When people don’t buy you, give them a system they can.

The Real Estate Industry is Broken—And Greg’s Not Sorry for Saying So

Greg doesn’t tiptoe around the issue: most real estate firms spend more time recruiting agents than helping the ones they have succeed. He calls it like it is. “Why would you build a business model around how many agents you can collect, instead of how many you can help thrive?” It’s a wake-up call for anyone in an industry that’s gotten too comfortable doing things the way they’ve always been done.

With 72Sold, Greg flipped the model. He created a home-selling system rooted in psychology—specifically, exclusivity, scarcity, and urgency. That’s why the program sells faster and at a higher price point. But more importantly, it’s why sellers walk away feeling like they were actually taken care of. His point is simple: doing better for people isn’t just good ethics—it’s good business.

If you’ve ever hit rock bottom, questioned your path, or felt like you were playing the wrong game altogether—this episode is worth your time.

Greg doesn’t give you fluff. He gives you structure, stories, and straight-up strategies that can help you think clearer, work smarter, and live with more meaning. Want to hear how he rebuilt a life and business rooted in contribution, not just commissions?

Learn More About Greg!

I was attacked by a bear, crashed my plane on a remote island in the Atlantic, slept in a tree over a crocodile-infested river, navigated a balloon over the Serengeti, and crashed my motorcycle in Africa.

I am married to the love of my life, Teresa Hague, and I am blessed with three sons and a nephew that together make up the center of my world.

I have devoted my professional career to founding and growing real estate firms pioneering new business models dedicated to improving the U.S. home selling process. I am founder and CEO of 72SOLD, widely recognized as the leading home selling program in America.

Real Estate Today magazine lauded me as a “Real Estate Visionary,” after founding an international referral service, the top-ranked luxury home brokerage in Arizona, and a 122-office, 4000-agent real estate franchise.

I served as a real estate business commentator for NPR and real estate expert to The Wall Street Journal and have appeared on over 200 television and radio shows, in addition to being featured in Kiplinger’s book, Buying and Selling a Home, Investors Business Daily, Money Magazine and Carolyn Janik’s book, Selling Your Home.

I have been nominated Entrepreneur of the Year, Educator of the Year, served as a Dale Carnegie instructor and authored the highly reviewed Amazon bestselling book, How Fathers Change Lives – Stories of Remarkable Dads.

A keynote speaker at over 450 real estate, corporate and entrepreneurial events, I have been included in conferences by American Express, Shaklee Products, RE/Max, Sotheby’s International, Coldwell Banker and Century 21.

In 2009, when the economy crashed, I decided to take a break from real estate and practice law. Even though I had graduated law school 35-years earlier, I was still able to achieve the #1 score on the Feb 2009 Arizona bar exam.

While practicing law, I was asked to teach a contracts class at Arizona Summit Law School and was voted “Law Professor of the Year” my first year. That year I was also honored as one of Arizona’s Top 50 Pro Bono Attorneys.

I have been widely recognized as one of the most creative real estate marketers in America and my real estate training company is the most recommended on LinkedIn. My proprietary 22-step home launch formula was featured in over 200 publications nationwide.

The home selling program I developed, facilitated by 72SOLD, is now the fastest growing real estate program in America, achieving 300%-500% annual growth since its founding in 2018. The program has been featured in Forbes, on ABC, CBS, and NBC television, and we were recently recognized in the Inc.5000 Top 5 Fastest Growing Real Estate Companies in America. We were also voted the #1 real estate brand in our home state of Arizona, and recognized in the top 50 Most Admired Companies out of over 100,000 businesses throughout Arizona.

A health advocate all my life, many consider me a nutrition nut. I stay very active as an instrument/twin engine-rated pilot, motorcycle adventurer, and high-energy, improve-the-way-it’s-done real estate entrepreneur.

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Podcast

Beyond the Numbers: How Leaders Win Without Burning Out

Guest: Graham Youtsey
WHY.os: Simplify – Challenge – Contribute

Graham Youtsey is a former commercial banker turned business coach who helps entrepreneurs simplify their lives and run better companies. With years of leadership experience, a passion for endurance racing, and a straight-shooting attitude, Graham now co-leads Legacy Leader with his wife, Janelle. Together, they coach business owners on how to build strong companies and live meaningful personal lives. He’s the kind of guy who doesn’t just talk about hard things—he actually does them.

In this episode, you’ll learn:

  • How simplifying your approach can help you lead with clarity and confidence
  • Why working on your personal life at the same time as your business matters more than you think
  • What it means to challenge the status quo without losing your integrity

Listen now to hear how Graham went from burnt-out banker to purpose-driven coach—and how his mindset might be exactly what you need to hear today.

Connect with Graham!

www.legacy-leader.com
LinkedIn
Facebook

Watch Full Episode Here!

00:00 – Introduction to the WHY of Simplify

01:26 – Meet Graham Youtsey: Leader, Athlete, Coach

03:12 – Natural Born Leader with a Unifying Presence

06:25 – How: Challenge the Status Quo

10:16 – Pushing Limits Through Endurance and Adventure

15:36 – From Banker to Business Builder

19:24 – Reinventing Through Real Estate and Janitorial Work

22:54 – Coaching Entrepreneurs with a Holistic Approach

26:09 – Why Business and Personal Life Are Interconnected

30:49 – Legacy Leader: Building Impact That Lasts

 

Listen to the Podcast

 

From Banker to Legacy Builder: How Graham Youtsey Helps Entrepreneurs Simplify, Lead, and Actually Enjoy Life Again

Let’s be honest—business ownership can be messy. Some days you feel like a boss. Other days you wonder if anyone noticed you ate chips for dinner… again. That’s exactly why this episode of Beyond Your WHY with guest Graham Youtsey hits home. Graham isn’t just another coach with a shiny framework—he’s a guy who spent almost 20 years in commercial banking, got called out by his wife for being crabby (relatable), and decided to completely flip the script on how he lived and led.

Now, Graham co-runs Legacy Leader, a coaching company that helps entrepreneurs build businesses they’re proud of without burning out. Alongside his wife Janelle (who, by the way, ran a facilities company across six states—so she knows her stuff), Graham coaches founders who’ve seen success but feel like something’s still off. If you’ve ever built the dream business only to feel totally drained at home, this episode will speak to you louder than your inbox at 8am on a Monday.

Simplify to Amplify: Why Less Really Is More

Graham’s “why” is simplify—and you feel it in every story he shares. Whether it’s questioning why bankers need to wear suits on fishing boats (because, yeah… fish guts), or choosing to coach through clarity instead of complexity, Graham believes that reducing the noise is what makes people actually move forward.

“Let’s simplify this,” he said. “If there’s a complicated way to do it and a straight line—I’m going to find the straight line.”

And he’s not just talking about spreadsheets. Simplifying applies to leadership, team building, and even relationships. In fact, Graham shared that when people finally break down the personal walls they’ve built—especially in business masterminds—the results are way bigger than anything a new strategy could offer. He doesn’t just teach business owners how to grow revenue. He helps them figure out how to show up as the kind of leader their team wants to follow.

Challenge the Rules (Even If It Gets You in Trouble)

Graham’s “how” is challenge—and not in a burn-it-all-down kind of way. It’s more like: “Wait, why are we doing it this way?” He’s the kind of leader who isn’t afraid to break with tradition if the tradition makes zero sense. Like the time he wore boots and polos instead of suits at the bank—and then got the entire dress code changed because it made more sense for the job. Practical rebellion? Yes, please.

“You give Graham a box,” he joked, “and I’m going to look at it, tilt my head, and walk the other way.”

This same mindset is why Graham’s obsessed with endurance sports and Spartan races. They give him a challenge to chase, something to train for, and a reason to stay consistent. But it’s more than physical grit. The discipline and mindset from those races carry over into business and life. He talks openly about how signing up for a race keeps him on track with workouts, quiet time, and routines—something a lot of leaders struggle to maintain when life gets chaotic.

Business Isn’t Separate from Life—It Is Your Life

This might be the heart of the entire episode: Graham’s belief that business and personal life aren’t two separate things. They’re deeply connected. At his masterminds, most of the “business owners” bring personal challenges to the table. Like strained relationships with their spouse or kids. Or loneliness. Or a quiet feeling of being stuck even though things look successful from the outside.

“If we can solve some of those personal problems, the business will take care of itself,” he said.

And he means it. He and Janelle create spaces where leaders can stop pretending they’ve got it all figured out. Where crying at a mastermind isn’t just okay—it’s part of the process. Graham’s also big on legacy—what leaders are really leaving behind. For some, it’s wealth. For others, it’s impact. Either way, the goal isn’t just more money—it’s meaning. And he helps people define what that looks like without trying to fit into someone else’s mold.

Graham Youtsey is the real deal. He’s not flashy. He’s not trying to sell a magic formula. He just believes that leading well starts with living well—and that too many business owners are suffering in silence while chasing numbers. If you’ve ever thought, “There has to be a better way to do this,” this episode proves that there is.

Want to hear how Graham made the leap, how he handles challenges, and how he helps others build something that actually feels good to run?

 

Learn more about Graham!

Graham is an energetic leader whose success extends beyond business to the finish line as an endurance athlete. Passionate about health and fitness, Graham helps entrepreneurs achieve their best health and incorporate fun back into their lives. A reformed commercial banker, Graham jumped at the rare opportunity to be part of the very 1st Ziglar global certified coaches. He uses his experience in finance, strong personal communication, and the Birkman Assessment to help entrepreneurs build successful lives. Graham is an expert at building teams and guiding business owners through successful business transitions.

Janelle and Graham are a dynamic duo in both life and business, blending decades of entrepreneurial wisdom and life experiences with a profound commitment to help others foster significant, balanced, and joy-filled lives.

Together they founded Legacy Leader – a leadership development company, to help you build lasting influence, align your life with your true calling, and achieve success without compromising your personal happiness. Tune into their YouTube channel for inspiration and actionable strategies to take your leadership and life to the next level.

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Podcast

The Job Search is a Marketing Campaign: 6 Steps to Position Yourself to Win

Guest: Marty Gilbert
WHY.os: Better Way – Make Sense – Mastery

Marty Gilbert is the founder and CEO of North Shore Executive Networking Group (NSENG), the largest job search organization in the U.S. With over 12,000 members and one person landing a new job every day, Marty has helped more than 3,000 professionals find their next role. He brings a fresh, no-nonsense approach to job hunting, using his background in marketing and global business to teach people how to stand out and get hired.

In this episode, you’ll learn:

  • Why your job search is a marketing effort—and how to treat yourself like the product
  • How to reach decision-makers and break through hiring systems that keep most people out
  • The “What the Hell” approach: bold moves that get results in today’s job market

Listen now to hear real, practical advice you can use right away.

Connect with Marty!

http://www.nsenginc.com

LinkedIn

Watch the episode here

00:35 – Discovering the WHY of a Better Way

02:42 – Marty’s Early Years & Curiosity

06:41 – Solo Travel Across Europe

11:15 – Breaking into Advertising in Japan

17:00 – Cultural Immersion and Lessons from Asia

21:53 – Scaling Motorola’s Global Growth

25:43 – Building a Life and Career in Hong Kong

29:01 – Pivoting into Sports Data & Leadership

31:28 – Founding NSENG and the “What the Hell” Job Search Approach

39:51 – Marty’s Coaching Process for Job Seekers

Listen to the podcast here

Job Searching is a Marketing Game: Marty Gilbert’s Bold Advice for Standing Out and Getting Hired

Let’s be real—job hunting can feel like throwing your résumé into the void while hoping someone, somewhere, hits reply. But what if it didn’t have to be that way? What if your job search worked more like a well-run marketing campaign—with clarity, purpose, and actual results? That’s exactly what Marty Gilbert, founder and CEO of North Shore Executive Networking Group (NSENG), teaches. And he knows a thing or two about success: his group has helped over 3,000 professionals land jobs, with one member getting hired every single day.

In his conversation with Dr. Gary Sanchez on the Beyond Your WHY podcast, Marty drops insight after insight, all rooted in his decades of global experience and his no-fluff, marketing-minded approach to career growth. Whether you’re unemployed, underwhelmed at your current job, or simply curious about how to get ahead in today’s crowded job market, this episode hits home.

You Are the Product—Now Start Marketing Like It

The biggest mindset shift Marty offers is this: stop thinking of your job search as a résumé game and start treating it like a full-blown marketing effort. “This isn’t HR,” he says. “This is marketing. You are now the product.” That means crafting a clear value proposition, writing a strong personal brand statement, and targeting your audience like you’re selling the next iPhone. He encourages job seekers to position, package, and promote their value with the same thoughtfulness and intensity you’d put into launching a new product. Think: high visibility, strong messaging, and no more generic applications.

The problem, Marty points out, is that most people (even marketers!) don’t like talking about themselves. So he helps his clients dig into their own stories, identify key achievements, and turn those into clear, confident narratives. “One of the first things I do is have people write down their seven most important accomplishments. We break them into challenge, action, and result.” It’s not about fluffing up your résumé—it’s about remembering your worth and making it loud enough to get noticed.

The Hidden Job Market Is Real—And It’s Where the Gold Is

If you’re only applying to jobs you see online, Marty has a gentle truth bomb for you: you’re missing out on the real opportunities. The hidden job market—aka jobs that aren’t posted publicly—is where he says most successful hires are happening. “Many companies never post their openings. They rely on internal referrals. So if you’re not actively connecting with decision-makers, you’re getting left behind.”

This is where his signature “What the Hell” approach comes in. Marty teaches people how to go around broken systems (like applicant tracking software that filters out great candidates) and get their materials in front of real humans. That might mean cold emailing a hiring manager, calling someone after being ghosted, or following up even after receiving a rejection. “Some of the best candidates get rejected by software,” he says. “But that doesn’t mean the game is over.”

Confidence is Built, Not Found (And Interviews Shouldn’t Suck)

Let’s talk interviews. According to Marty, most people walk into interviews nervous, overly polished, or disconnected from their own story. He flips that on its head with a more human, conversational approach. “An interview should feel like what you and I are doing right now,” he tells Gary. “It should be a conversation. That’s where confidence comes from.”

To help people get there, Marty does mock interviews over Zoom and plays them back. Yes, it’s awkward. But it’s also wildly effective. “I show them how many filler words they’re using—’like,’ ‘um,’ ‘you know’—and we work on pausing instead. A pause is powerful. It makes people lean in.” Marty’s practical, tactical style helps people not only get the interview, but nail it—and most importantly, feel good doing it.

Marty Gilbert isn’t your typical career coach. He doesn’t come from HR, doesn’t speak in buzzwords, and doesn’t pretend the job market isn’t tough. But that’s what makes his advice land. He treats the job search like what it actually is: a high-stakes, high-opportunity marketing challenge—and he gives people the tools to win. His “What the Hell” method, focus on value over fluff, and belief in direct connection have helped thousands of people take control of their career path.

If you’re in the thick of a job search, thinking about making a move, or just tired of being overlooked, this episode is worth your time. You’ll walk away with a new mindset, a few bold moves to try, and maybe—finally—a clear way forward.

🎧 Listen to the full episode of Beyond Your WHY with Marty Gilbert to get the full conversation and put these strategies to work today.

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Podcast

How NASA Fixed Its Culture Problem: 3 Leadership Lessons from Dr. Laura Gallaher

Guest: Dr. Laura Gallaher
WHY.os: Contribute – Challenge – Simplify

Dr. Laura Gallaher is an organizational psychologist, speaker, and business consultant who helps companies build better cultures. She was part of NASA’s culture change initiative after the Columbia disaster, working to fix deep issues in leadership, communication, and decision-making. Now, as the founder of Gallaher Edge, she teaches executives how to improve their teams by focusing on self-awareness, emotional intelligence, and psychological safety.

In this episode, you’ll learn:

  • Why smart people still make bad decisions – and how self-deception holds businesses back.
  • The key to high-performing teams – and why psychological safety matters more than talent.
  • How to create a company culture that works – instead of one that forms by accident.

Listen now to get insights that will help you lead better, communicate more effectively, and build a stronger organization.

Connect with Dr. Gallaher!

lauragallaher.com/

LinkedIn

Instagram

Watch the episode here

00:07 – The WHY of Contribute: Adding Value to Others

01:59 – Leadership and Perfectionism in High School

04:17 – Discovering a Passion for Psychology

07:55 – Emotional Regulation: A Key to Leadership Success

09:19 – Psychological Safety and High-Performing Teams

12:57 – NASA’s Culture Problem and the Columbia Disaster

20:50 – The Unexpected Start of Gala Her Edge

23:14 – What Is Company Culture, Really?

27:25 – Can You Design a Culture? Absolutely.

33:56 – The Best Advice: “All We Have is Now”

Listen to the podcast here

How NASA Fixed Its Culture Problem – And What Your Business Can Learn from It

Most businesses don’t think about culture until something goes wrong. A project fails. A team falls apart. An employee quits without warning. But what if I told you that NASA—yes, rocket scientists—had a culture problem so bad it led to the Columbia disaster? And what if I told you that fixing it came down to something every company struggles with—communication, leadership, and trust?

Dr. Laura Gallaher knows exactly what went wrong and, more importantly, how to fix it. As an organizational psychologist, she was hired by NASA after the Columbia accident to help change the way people worked together—because, as it turned out, the biggest risk to space travel wasn’t technology. It was silence. Today, she helps business leaders stop the toxic patterns that keep teams from reaching their full potential. If you’ve ever wondered why smart people make bad decisions or why your team struggles to speak up, this episode of Beyond Your WHY has the answers.

The Cost of Staying Silent: What NASA’s Culture Problem Revealed

After the Columbia accident, the investigation found something shocking: NASA’s culture—not faulty engineering—was to blame. There were engineers who saw the problem before the disaster, but they didn’t push hard enough to be heard. Why? Because the culture told them not to.

“There was a belief that if you didn’t have data, you didn’t have a voice,” Dr. Gallaher explains. “People were afraid to speak up because they thought they’d be dismissed. And when no one speaks up, bad decisions happen.”

Most businesses don’t send rockets into space, but the same problem exists everywhere. Employees don’t bring up concerns. Leaders don’t ask enough questions. People assume everything is fine—until it isn’t. Psychological safety—the ability to speak openly without fear—is the secret weapon of high-performing teams. Without it, businesses make costly mistakes, and employees disengage.

Emotional Regulation: The Leadership Skill No One Talks About

Ask someone what makes a great leader, and you’ll hear things like “vision,” “strategy,” or “decision-making.” But one of the strongest predictors of leadership success is emotional regulation—a leader’s ability to manage emotions instead of being controlled by them.

Dr. Gallaher saw this firsthand at NASA and in the companies she consults for today. “If leaders can’t regulate their emotions, they create a culture of fear,” she says. “Employees start avoiding difficult conversations, and before you know it, you have major blind spots in your business.”

The best leaders don’t suppress emotions—they learn to manage them. That means recognizing when frustration, stress, or fear is driving a decision and choosing to respond instead of react. It’s a skill that doesn’t just make leadership easier—it creates an environment where people feel safe to contribute. And when people feel safe, they perform better.

Culture Isn’t an Accident—It’s a Choice

Most companies have a culture by default, not by design. The problem? If you’re not shaping it, it’s shaping you—and not always in a good way. Dr. Gallaher emphasizes that culture isn’t just about perks or mission statements. It’s about what people actually believe and do every day.

“Culture is an emergent property,” she says. “It’s not something you can fix with a one-time initiative. It’s the result of how leaders behave, how decisions are made, and what behaviors are rewarded.”

That means if you want a culture where people speak up, leaders have to model it first. If you want teams to be honest about problems, they need to see that honesty is valued—not punished. And if you want people to take ownership, they need to believe their voice matters.

The Takeaway

Fixing NASA’s culture wasn’t about slogans or training sessions. It was about changing the way people interacted—at every level. The same is true for your business. If your team struggles with trust, communication, or decision-making, the solution isn’t a new strategy. It’s changing the way people work together.

Want to learn more about building a culture that actually works? Listen to the full episode with Dr. Laura Gallaher and start making small, powerful shifts today.

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Podcast

Trust Your Gut: How to Advocate for Your Health and Make Smarter Decisions

 

Guest: Dr. Donese Worden
WHY.os: Make Sense – Better Way – Challenge

Dr. Donese Worden is a trailblazing physician and researcher who bridges conventional and integrative medicine. With decades of experience, she specializes in innovative cancer treatments, metabolic therapies, and patient advocacy. Known for her no-nonsense approach and passion for educating others, Dr. Worden is changing the way people think about health and healing. In this episode, she shares her practical advice and groundbreaking insights into modern medicine. What you can expect when you tune in:

  • A new approach to cancer treatment: Learn how metabolic therapies are helping patients fight cancer while keeping their healthy cells strong.
  • How to take control of your health: Discover why it’s essential to trust your instincts and ask the right questions when working with doctors.
  • Simple keys to staying healthy: Dr. Worden highlights the basics—diet, exercise, and stress management—that truly make a difference.

If you want straight answers and real solutions for better health, don’t miss this episode. Listen now!

Connect with Donese!

LinkedIn
Instagram
drworden.com

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Watch the episode here


 

  • 02:19 – Introducing Dr. Donese Worden
  • 05:08 – The Power of Truth in Medicine
  • 11:59 – Transition to Naturopathic Medicine
  • 14:13 – Metabolic Therapies for Cancer
  • 22:29 – Prevention as the Best Medicine
  • 28:39 – Three Keys to a Healthy Life
  • 32:49 – Critique of Big Pharma and Supplements
  • 40:03 – Advocacy for Patient Empowerment
  • 41:33 – Speaking with Les Brown and Advocacy Message
  • 44:19 – Navigating the Broken Healthcare System

 

Breaking Down the Truth in Medicine with Dr. Donese Worden

 

When it comes to health, most of us just want honest answers. But navigating the world of medicine can feel overwhelming—conflicting advice, big pharma controversies, and endless trends. That’s where Dr. Donese Worden steps in. As an award-winning physician, researcher, and thought leader in integrative medicine, she’s on a mission to combine science and common sense to help people make smarter health choices.

In a recent episode of the Beyond Your WHY Podcast, host Dr. Gary Sanchez sat down with Dr. Worden to tackle everything from cancer treatments to preventative health strategies. With decades of experience bridging traditional and alternative medicine, Dr. Worden offers a refreshing take on what it truly means to heal and thrive. Here are the biggest lessons from the conversation—and trust us, you’ll want to read this one to the end.

The Basics Still Matter (But Most of Us Skip Them)

Dr. Worden didn’t mince words: the best way to live longer and stay healthier is to nail the basics. That means eating real, nutritious food, staying active, and managing stress like your life depends on it—because it does. “Stress is one of the biggest contributors to disease,” she explained. Whether it’s chronic anxiety or lack of sleep, these factors wear down your body, particularly the mitochondria, which are key to cell health.

She shared the importance of keeping things simple: “Good food, good air, exercise, and your mindset. Those are your best medicines.” It’s not a quick fix or some shiny, new trend, but it’s what works. And when paired with stress-reducing practices like meditation, prayer, or walking in nature, these habits can transform your health without needing expensive pills or fancy treatments.

Cancer Treatment Needs a Rethink

A major part of Dr. Worden’s work focuses on metabolic therapies for cancer, and her approach is turning traditional methods on their head. She shared how most cancers aren’t actually driven by genetics, despite what many believe. Instead, damage to the mitochondria often plays a bigger role. Her therapies focus on strengthening healthy cells while targeting cancer cells using methods like ketogenic diets, hyperbaric oxygen, and repurposed medications like vitamin C IVs.

“Whatever you believe in becomes your best medicine,” she said, highlighting the importance of personal decision-making in cancer care. Her approach is a mix of educating patients about all their options, using precise testing to see what treatments will work, and creating individualized plans that give people a sense of control. As Dr. Worden explained, it’s not just about surviving—it’s about helping patients thrive.

Be Your Own Advocate (Even When It’s Hard)

One of the most important takeaways from this episode was the power of self-advocacy in healthcare. Dr. Worden emphasized how important it is to ask questions, challenge decisions that don’t feel right, and demand clarity from your doctor. “You have the right to dare to doubt,” she said. This doesn’t mean being difficult or combative, but rather taking an active role in your care and trusting your instincts when something feels off.

She shared stories of patients who felt unheard by their doctors and how she helps them regain confidence in their decisions. For her, it’s not about dismissing traditional medicine but rather combining it with integrative approaches to create better outcomes. “It’s about looking at the whole picture,” she explained, urging listeners to focus on what makes sense for their unique situation.

Dr. Worden’s message is clear: healing doesn’t have to be complicated, but it does require effort, honesty, and a willingness to listen to your body. Her work shines a light on what’s possible when science meets practicality, and her approach to personalized medicine is a game-changer for patients facing tough health challenges.

If you’re ready to take control of your health and learn how to make better decisions for yourself or your loved ones, this episode is packed with valuable insights. Tune in to hear Dr. Worden’s practical tips and no-nonsense advice—it’s the kind of wisdom we all need more of.

Listen to the full episode of the Beyond Your WHY Podcast today and discover how to take charge of your health, one step at a time.

About Dr. Donese Worden

Dr. Donese Worden is an award-winning physician and researcher known for bridging conventional and advanced alternative medicine. A Board-Certified Physician, she has expertise in integrative primary care, oncology, pain management, and mental health. Dr. Worden is celebrated as a pioneering voice in integrative medicine, introducing innovative therapies from around the world. She also holds a Master’s in Communications, adding depth to her roles as a talk show host and health educator.

Recognized as one of the nation’s leading health speakers, she captivates audiences across corporate and medical settings. Currently, Dr. Worden is on tour with motivational icon Les Brown and is set to launch her own network TV show, Health Hot Seat.

Additionally, she co-founded “Prove It,” a clinical research company focused on enhancing wellness standards, and her groundbreaking research on Glioblastoma is shaping new possibilities in treatment.

 

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Podcast Uncategorized

AI or Extinction? Chris Daigle’s Blueprint for Staying Ahead

 

Guest: Chris Diagle
WHY.os: Right Way – Simplify – Make Sense

Chris Daigle is a seasoned entrepreneur and the CEO of ChiefAIOfficer.com, where he teaches business leaders how to use AI in smart, simple ways. With decades of experience in fields like SaaS, real estate, and internet marketing, Chris has developed strategies for success that anyone can follow, especially in today’s fast-changing tech landscape. His insights on the power of AI for business are clear and actionable, making him a must-listen for professionals at any level. Tune in to learn:

  • How to make AI work for your business, even if you’re not a tech expert
  • Why knowing your purpose matters, and how to use it to keep going through challenges
  • The best ways to stay ahead in any industry by building relationships that last

Listen to the full episode for Chris’s top tips and real-life stories on succeeding with AI and business.

Connect with Chris!

LinkedIn
ChiefAIOfficer.com

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Watch the episode here


 

 

  • 00:18 – The Importance of Knowing Your Why
  • 02:44 – Early Entrepreneurial Beginnings
  • 06:52 – Lessons from the Military
  • 11:48 – The Transition to Tech and Consulting
  • 17:53 – Entering the Real Estate Market
  • 25:18 – Shift into AI and Digital Marketing
  • 36:34 – The Role of Chief AI Officer
  • 42:30 – Understanding Generative AI
  • 46:24 – AI as a Business Advantage
  • 55:50 – Best Advice for Success

 

The Big “Why” in AI and Business Success: Insights from Chris Daigle on the Beyond Your WHY Podcast

In the latest episode of the Beyond Your WHY podcast, Dr. Gary Sanchez sits down with Chris Daigle, a veteran entrepreneur and AI expert, to dig deep into how today’s professionals can use AI not just to keep up, but to thrive. Chris, CEO of ChiefAIOfficer.com, has led a career through fields as varied as real estate, SaaS, and digital marketing, always guided by an instinct to find better ways of doing things. Today, he’s taking that same energy and applying it to the world of AI, where he believes the future belongs to those who know how to make this technology work for them.

If you’re wondering how AI can impact your work—or whether you’re prepared for the changes ahead—Chris’s insights might just answer those questions. With years of experience building strategies in fast-paced industries, he knows what it takes to stay relevant, especially in tech. In this post, we’ll break down the main takeaways from his conversation with Dr. Sanchez, so even if you don’t catch the full episode, you can take away valuable lessons on career growth, resilience, and what it really takes to succeed with AI.

From Selling Candy to Six Figures: The Entrepreneurial Spirit

Chris Daigle didn’t set out with a formal business plan; he started as a kid selling candy at a markup from his school locker. What he discovered, even back then, was that recognizing a need and finding a way to meet it could lead to real results. His journey from “arbitraging candy” to founding tech companies showed him that traditional paths aren’t the only ways to succeed—and that sometimes the boldest moves pay off the most.

His message? It doesn’t take a fancy setup to get started. In his words, “The best opportunities come when you identify a need and fill it with passion.” By the time he launched his first software company in 2002, he’d already mastered the art of finding his market. For Chris, the key to success isn’t a magic formula; it’s staying attuned to what people need and staying resilient enough to deliver it.

Why AI is Not Just for the Tech Gurus

While many people think of AI as an intimidating, highly technical tool, Chris breaks it down differently. AI isn’t about the complex coding for most of us; it’s about how it can be applied in practical ways. He explains that AI can make everyday tasks more efficient, which means more time for important work. “AI isn’t just a tool; it’s a thought partner that unlocks new ways to do business,” he says, emphasizing that AI can improve productivity, accuracy, and speed when used correctly.

The best part? Chris says you don’t need a technical background to benefit. In fact, he’s built a certification program to help non-technical professionals harness the power of AI without needing to learn code. For Chris, this kind of “thinking in AI” is the future, especially for people who want to be seen as indispensable in their fields. It’s about knowing how AI can support you in doing your job better, faster, and smarter.

Relationships First, Tools Second

In a world obsessed with efficiency and automation, Chris reminds us that relationships are still at the core of business success. He shares how his early relationships in internet marketing helped him gain access to valuable opportunities at companies like Agora. According to Chris, his network isn’t just a list of names; it’s a community of people he’s built trust with over decades, which has been instrumental in every major career move.

The takeaway? Don’t overlook the power of real connections. “Investing in relationships pays dividends years down the line,” Chris notes, pointing out that while AI and tools can help you work smarter, they can’t replace the loyalty and support built through genuine relationships. As technology advances, human connections will become even more valuable—and Chris’s success proves that blending AI with authentic networking is a recipe for lasting success.

Chris Daigle’s journey, from an enterprising kid to a leading AI strategist, shows that while technology is essential, it’s just one part of the puzzle. Success also depends on having a clear purpose, strong relationships, and the willingness to learn new skills—even ones that seem outside your comfort zone. In this episode, he breaks down what makes AI so powerful in business, why anyone can start using it today, and how the right connections can open doors no tool ever could.

About Chris Diagle

In 2024 and beyond, it’s AI enablement … or extinction. I make sure you end up on the winning side by helping your business gain the AI advantage. Our frameworks for teaching you how to start using AI at work make sure you create more time, create more revenue, and create more enjoyment from your business or role.

 

An early pioneer in SaaS, I launched my first software company in 2002 and since then have gone on to found several successful businesses where I was able to develop the entrepreneurial and leadership skills that have led us to where we are now, the cutting edge of AI empowerment for Mid-Market & SMBs, and from the C-suite to the solopreneur.

 

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Podcast

Work-Life Counterbalance: Why Balance Isn’t the Goal with James Laughlin

 

Guest: James Laughlin
WHY.os: Contribute – Simplify – Right Way

James Laughlin is a world-renowned leadership strategist, a seven-time world champion drummer, and the host of the Lead On Purpose podcast. He’s worked with top athletes, CEOs, and global organizations to help them find their focus and lead with clarity. In this episode, James shares how his early experiences shaped his drive and how his passion for drumming opened doors he never expected.

Tune in and learn:

  • How to turn challenges into opportunities and find purpose in unexpected places.
  • Why having the right mentor can change your path and set you up for success.
  • The importance of aligning your actions with your core values for true fulfillment.

Hit play to hear how James transformed his life and discover how you can apply these lessons to your own!

Connect with James!

LinkedIn
Instagram
jjlaughlin.com

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Watch the episode here

 

00:01 – Introduction to James Laughlin
02:00 – Growing Up in Northern Ireland
04:37 – High School Struggles and Disengagement
06:49 – Life-Changing Opportunity in Vancouver
08:09 – Transition to New Zealand
09:30 – Discovering Leadership Through Drumming
11:00 – Importance of Mentorship
13:15 – Building Clarity Through Travel
15:40 – The Power of Vulnerability in Leadership
18:25 – Aligning Actions with Core Values

 

How James Laughlin Turned Adversity Into Success: 3 Lessons to Change Your Life

Ever feel like you’re stuck in the same loop, wondering why things don’t click? You’re not alone, and you’re definitely going to want to stick around for this one. On this episode of the Beyond Your WHY podcast, Dr. Gary Sanchez sits down with James Laughlin—a seven-time world champion drummer turned leadership strategist who’s worked with top athletes, CEOs, and organizations around the world. Laughlin’s story is anything but ordinary, and if there’s anyone who knows how to turn life’s curveballs into opportunities, it’s this guy.

Growing up in a divided Northern Ireland, James faced more than his fair share of challenges. But instead of letting his circumstances define him, he found a way to rise above and carve out his own path. Today, James is a sought-after speaker and coach, guiding people to lead with conviction and clarity. If you’re curious about how he did it and how you can apply his lessons to your own life, read on.

Turning Challenges Into Opportunities

James’s early life wasn’t exactly a walk in the park. Growing up in a working-class Protestant town in Northern Ireland, he saw firsthand the tensions that divided his community. But instead of becoming bitter or resentful, he looked for a way out—something that would channel his energy and give him purpose. Enter: drumming. “At the age of nine, my headmaster handed me drumsticks instead of detention,” he shared, “and that small gesture changed everything.”

That’s the first big takeaway—turning challenges into opportunities. James learned that it’s not about the hand you’re dealt but how you play it. That moment with the drumsticks didn’t just keep him out of trouble; it set him on a path to becoming a world champion. It’s a powerful reminder that sometimes, what looks like a setback is just an opportunity in disguise.

Surround Yourself with the Right People

James’s story also highlights the impact of surrounding yourself with the right people. After high school, he got a call from Vancouver’s Simon Fraser University Pipe Band—an opportunity that took him halfway across the world. For a young guy from Northern Ireland, this was huge. “I was suddenly surrounded by doctors, lawyers, and entrepreneurs, all playing in this band,” he said. “It opened my eyes to what was possible.”

Being around driven, successful people pushed James to level up his own game. It’s like that saying—you’re the average of the five people you spend the most time with. By getting out of his comfort zone and connecting with a new circle, he not only grew as a musician but also as a leader. Take it from James: “Get around people who inspire you. It’s hard to stay small when you’re surrounded by big thinkers.”

Align Your Actions with Your Core Values

If there’s one thing James is clear about, it’s the importance of aligning your actions with your values. During the episode, he shared how finding clarity about what truly mattered to him shifted everything. Moving to New Zealand to work as a coach for Canterbury Rugby was more than just a career move—it was about living his principles of leadership and teamwork. “When your actions match up with your values, you don’t just work—you thrive,” he explained.

It’s easy to get caught up in day-to-day routines and lose sight of the bigger picture. But James’s story is a reminder that when you know what you stand for, making decisions becomes easier. Everything starts to fall into place when your goals align with your values. If you’re feeling stuck, take a page out of James’s book: find what matters to you, and make sure your actions reflect that.

Learn More About James Laughlin’s Approach

James Laughlin’s story is proof that it’s possible to take life’s challenges and turn them into stepping stones. Whether it’s finding a way out of a tough situation, surrounding yourself with the right people, or living by your values, the lessons from this episode are valuable and practical. If you want to hear more about how James built a life of impact and success, listen to the full episode on Beyond Your WHY and start applying these insights today.

Ready to dive in? Tune in to the full episode here and find out how you can start making the most of your own opportunities.

About James Laughlin

James Laughlin, a world-renowned strategist in High Performance Leadership and Personal Mastery, has transformed top athletes, CEOs, and organizations globally through his compelling international keynotes and coaching. A seven-time world champion musician and history-making team leader, he also serves as Canterbury Rugby’s mental skills coach. James hosts the ‘Lead on Purpose’ podcast, engaging with world political leaders and Fortune 500 CEOs to share insights on leading with conviction and achieving excellence.

James Laughlin stands at the forefront of High Performance Leadership and Personal Mastery, earning global recognition as a pioneering strategist in the field. As a highly sought-after international keynote speaker, James captivates and inspires diverse audiences worldwide with his compelling insights and transformative messages. His extensive experience spans working with elite performers and leading organizations, including professional athletes, influential CEOs, and multinational corporations, empowering them to lead with unwavering conviction and achieve remarkable success.

James’ unique approach is grounded in his proprietary frameworks and models, meticulously designed to equip individuals with the essential tools for achieving personal mastery. His profound impact extends to a wide array of high achievers, from PGA tour professionals to executives of billion-dollar enterprises, guiding them to unlock their full potential and excel in their respective fields.

Beyond his strategic expertise, James’ extraordinary journey as a musician, marked by seven world championship titles, showcases his exceptional ability to foster talent and cultivate winning mindsets. His remarkable feat of leading an underdog team to world championship glory has become a testament to his leadership prowess and strategic acumen.

In his pivotal role as the mental skills coach for Canterbury Rugby—one of the southern hemisphere’s most esteemed professional sports teams—James applies his understanding of resilience and peak performance to enhance the team’s competitive edge.

Further amplifying his influence, James hosts the #1 ranked Lead on Purpose podcast on Apple Podcasts, where he engages with a global audience by interviewing world-renowned leaders, Fortune 500 CEOs, and industry giants. Through this platform, James shares invaluable leadership insights and strategies, reinforcing his status as a luminary in the realms of leadership and personal mastery.

 

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Podcast

The Truman Show Mindset: 3 Ways to Reframe Your Life’s Purpose

 

Guest: Stephan Spencer
WHY.os: Contribute – Challenge – Trust

In this episode of Beyond Your WHY, Dr. Gary Sanchez talks with Stephan Spencer, a well-known SEO expert, author, and speaker. Stephan’s expertise isn’t just about improving websites—his personal story blends business success with deep spiritual insights. He shares how a spiritual awakening transformed how he approaches both life and business, making his perspective valuable for anyone seeking meaning and purpose in what they do.

By listening to this episode, you’ll learn:

  • How to use intuition to guide your business decisions
  • The power of asking yourself, “Why is this in my movie?”
  • Why aligning your purpose with your work leads to bigger results

Hit play now to hear Stephan’s unique take on blending spirituality with professional success. Don’t miss these lessons that could change how you approach both life and work!

Connect with Stephan!

LinkedIn
Facebook
stephanspencer.com
netconcepts.com

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Watch the episode here


 

[01:15] – Spirituality and Business Alignment
[04:30] – Why Is This in My Movie?
[08:12] – Trusting Intuition in Business
[12:45] – The Truman Show Metaphor
[17:10] – Challenging Conventional Wisdom
[21:35] – Stephan’s Spiritual Awakening in India
[25:50] – Finding Your Soulmate and Life Purpose
[31:22] – Connection to God as the Ultimate Goal
[36:48] – Amplifying Purpose-Driven Missions
[41:03] – Living Your WHY: Contribute and Challenge

 

How Spirituality and Intuition Can Transform Your Business: Insights from Stephan Spencer

When you think of SEO experts, spirituality might not be the first thing that comes to mind. But Stephan Spencer isn’t your average SEO guy. In this episode of Beyond Your WHY, Stephan, an author and speaker, opens up about his unique journey from optimizing websites to optimizing lives—starting with his own. His blend of technical expertise and deep spiritual insights offers a fresh take on finding purpose in both business and life.

Stephan’s story is one of transformation—moving from a purely business-focused mindset to one that integrates spirituality and intuition. He doesn’t just talk about how to rank websites higher in search results; he talks about how to rank higher in your own life. And let’s be real, we could all use more of that.

Trusting Your Gut: Using Intuition to Make Business Decisions

Stephan shares that intuition is one of the most powerful tools in business, even though it’s often overlooked. He talks about how listening to his inner voice has led him to make decisions that data couldn’t always justify. “Sometimes, the numbers say one thing, but your gut tells you something else. That’s when you have to trust yourself and go with it,” Stephan says.

It’s not just about business—he’s applied this in personal relationships, too. By following his intuition, Stephan believes he’s been able to find a deeper sense of fulfillment. This is a reminder that data can only take you so far; sometimes, you need to feel your way through tough decisions.

Why Asking “Why Is This in My Movie?” Changes Everything

One of the most memorable moments in the episode is Stephan’s advice to ask yourself, “Why is this in my movie?” whenever you’re faced with a challenge or unexpected event. It’s a simple but profound way of thinking. Instead of reacting, he suggests reflecting on why something is happening and what it might be teaching you.

Stephan uses this approach to reframe his worldview. He believes that everything we experience is for a reason, and it’s up to us to figure out the lesson. Whether it’s a personal setback or a business obstacle, this mindset allows you to see the bigger picture and grow from it.

Aligning Your Work with Purpose for Bigger Impact

Another key takeaway is the importance of aligning your professional life with a deeper purpose. Stephan talks about how, after years of running a successful SEO business, he realized that something was missing. That “something” was meaning. He didn’t want to just help companies rank higher on Google; he wanted to work with businesses that were making a difference in the world.

This shift led him to take on clients with missions that resonate with his own values. By aligning his work with his purpose, Stephan found a new level of success and fulfillment. “When you work with a mission that speaks to you, everything flows better. You wake up excited to start the day,” he explains.

Stephan Spencer’s approach to business is a breath of fresh air. His combination of spiritual insight and business savvy makes this episode a must-listen for anyone looking to find more meaning in their work. From trusting your gut to asking deeper questions, Stephan offers practical advice that goes beyond SEO and into how to live a more fulfilled life.

Want more insights like these? Check out the full episode of Beyond Your WHY and start discovering how spirituality and purpose can lead to better decisions and a more successful business. Listen now!

About Stephan Spencer

Stephan Spencer is an SEO expert, founder of interactive agency Netconcepts, bestselling author, serial entrepreneur, life hacker, podcaster, and contributor to Harvard Business Review and AdWeek. He has three books published by O’Reilly: The Art of SEO ( out in its 4th edition), Social eCommerce, and Google Power Search. He’s helped optimize websites of some of the biggest brands in the world, including Chanel, Volvo, Sony, and Zappos. Stephan hosts two podcast shows: Get Yourself Optimized and Marketing Speak.