Author: Aidan Leonard

Categories
Contribute Podcast WHY

The Art of Influence: Small Things That Make a Big Difference with Godfather of Influence, Dr. Robert Cialdini

Robert-Cialdini-BYWP-square

Watch the episode here

[00:00:13] The Seven Principles of Influence.
[00:06:01] Next in line effect.
[00:08:50] Power of Persuasion.
[00:13:13] Communication strategies for groups.
[00:21:17] The power of “because”.
[00:26:33] The definition of influence.
[00:28:39] Rule for reciprocity.
[00:33:55] Give something to clients first.
[00:39:29] Principles of Persuasion.
[00:43:28] Influence and Consistency.
[00:49:18] Social Proof and Usability.

Listen to the podcast here

 

Dr. Robert Cialdini is a renowned expert on influence and persuasion. With his extensive research and expertise, he has become a leading authority in understanding the psychology behind human behavior and decision-making. His work has helped businesses and individuals unlock the power of persuasion to achieve greater success.

Tune in and learn from the master himself!

  1. The seven universal principles of influence: Discover the key principles that significantly increase the likelihood of getting a positive response in any persuasive message, such as reciprocation, liking, authority, social proof, scarcity, commitment consistency, and unity.
  2. The power of giving first: Learn how providing value, benefits, and positive attitude to others can create a sense of reciprocity and increase the chances of them saying yes to your requests.
  3. Strategies for effective persuasion: Gain insights into practical techniques like finding genuine similarities, giving compliments, leveraging authority and social proof, highlighting scarcity, and promoting commitment and consistency to enhance your persuasive messaging.

Listen to this episode to delve deeper into the fascinating world of influence and persuasion, and learn how to apply these principles to improve your copywriting, SEO, and marketing strategies. Gain valuable insights from Dr. Robert Cialdini, an expert in the field, and unlock the potential to achieve better results in your business endeavors.

Connect with Dr. Robert Cialdini!

Facebook: https://www.facebook.com/robert.cialdini
Twitter: https://twitter.com/RobertCialdini
Instagram: https://www.instagram.com/teamrobertcialdini/
LinkedIn: https://www.linkedin.com/in/robertcialdini/

Unleashing the Power of Persuasion: Insights from Dr. Robert Cialdini

In the world of influence and persuasion, few names carry as much weight as Dr. Robert Cialdini. As a renowned expert in the field, Dr. Cialdini has dedicated his career to unraveling the secrets behind human behavior and decision-making. In a recent episode of the Beyond Your WHY Podcast, hosted by Dr. Gary Sanchez, Dr. Cialdini shared valuable insights into the art of persuasion and the seven universal principles of influence. Join us as we delve into the highlights of this episode, exploring the importance of Dr. Cialdini’s work and discovering how you can leverage his expertise to enhance your copywriting and SEO strategies.

Understanding the Seven Universal Principles of Influence

Dr. Cialdini’s extensive research has identified seven universal principles of influence: reciprocation, liking, authority, social proof, scarcity, commitment consistency, and unity. By grasping these principles and integrating them into your messaging, you can significantly increase the likelihood of eliciting a positive response from your target audience.

The Power of Reciprocity: Giving First

One of the major takeaways from the episode is the importance of giving value, benefits, and positive attitude before making a request. Dr. Cialdini emphasizes that by going above and beyond for your audience or customers, you create a sense of reciprocity, leading them to feel obligated to reciprocate your actions.

Strategies for Effective Persuasion

Dr. Cialdini provides actionable strategies for effective persuasion. He highlights the significance of finding genuine similarities and offering genuine compliments to build rapport with your audience. Leveraging authority and social proof can help reduce uncertainty, as people tend to follow the recommendations of experts and the actions of their peers. Additionally, highlighting scarcity and promoting commitment consistency can further enhance the persuasive impact of your message.

The Importance of Dr. Robert Cialdini’s Work

Dr. Cialdini’s research and expertise in influence and persuasion have revolutionized our understanding of human behavior. His work has not only influenced the field of psychology but has also made a significant impact on marketing, sales, and business strategies worldwide. Through his groundbreaking book “Influence,” Dr. Cialdini has become a trusted authority, guiding businesses and individuals toward more effective communication and persuasion techniques.

The Beyond Your WHY Podcast episode featuring Dr. Robert Cialdini offers invaluable insights into the power of persuasion. By implementing the seven universal principles of influence and incorporating the strategies shared by Dr. Cialdini, you can enhance your ability to engage and persuade your target audience effectively. Don’t miss out on this incredible opportunity to learn from one of the foremost authorities on influence and persuasion. Unlock the secrets of persuasion, elevate your copywriting and SEO efforts, and start achieving remarkable results in your communications. Tune in to the episode today and unleash the power of persuasion in your endeavors.

About Dr. Robert Cialdini

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Robert Cialdini, a thought leader in the fields of influence and persuasion, has spent his career publishing scientific research on what causes people to say “Yes” to requests. The results of his research, his ensuing articles, and his New York Times bestselling books have led to his election to the National Academy of Sciences and the American Academy of Arts and Science.

His 7 Principles of Persuasion have become a cornerstone for any organization serious about increasing its influence
significantly, while doing so ethically.

As a keynote speaker, Dr. Cialdini is renowned for his ability
to translate the science of influence through valuable and
indelible stories that lend themselves to long-term business
applications.

His books, including his New York Times Bestselling Influence and Pre-Suasion, have sold more than seven-million copies in 44 languages. As a result, he is frequently regarded as
“The Godfather of Influence”.

Categories
Personal WHY.os WHY WHY.os

5 Tips to Start Living Your WHY.os

We all have a WHY – an inner voice that drives us and motivates us to make decisions and pursue our dreams. In today’s world, understanding your WHY is critical for personal and professional growth. If you’re reading this my guess is you already knew that. 😉

via GIPHY

So let’s get into it.

Step 1: Take the WHY.os Discovery & Talk About Your Results

The best way to get to know your WHY.os is to, you guessed it, take the WHY.os Discovery! 10 minutes of your time and you’ll have your results and can start diving into what your specific WHY.os means and how to live into it.
Before you really start overthinking and making this more complicated than it is, just ask yourself, “How do I feel about these results?” If you’re not sure, the easiest way to really know is to talk to your friends and family about your results. Do they think it sounds like you?
Tip: Before you tell them your results, ask them what they think your WHY.os is and compare it to the results you got.
So you’ve taken the discovery and talked about your results with people in your life, now what? It’s important to remember that living into your WHY.os may not happen instantly. We don’t expect you to have it all figured out right away, but now that you know what your WHY.os is, it’s time to connect the dots.

Step 2: Reflect on Your Childhood and Early Influences

We all know that your childhood experiences have a profound impact on who you become as an adult. When examining your WHY.os, it can be helpful to reflect on these influences to better understand your results.
Ask yourself questions like, “What values did my parents emphasize when I was growing up? What do I remember most about my childhood and what did I learn from that? How have my early influences shaped who I am today? Are there times from my childhood that I saw my WHY play out, my HOW shine bright, or my WHAT take center stage?”
Answering these questions will not only help you gain insight into yourself but also give you more confidence in how to live into your WHY.os. As Coach Danica Trebel put it, “Discovering your WHY.os is like remembering who you were before the world told you who you weren’t.”

via GIPHY

Step 3: Identify Your Natural Strengths and Talents

Another great way to understand your WHY.os is to look at your natural strengths and talents. What have you always been naturally good at? What excites you? When do you find yourself in the flow and what activities bring out the best in you?
Take some time to really explore your natural strengths and talents, as this is often an indication of what drives us. If something feels right deep down inside, then chances are that’s where your WHY lies. For example, if you feel a strong sense of ownership and passion when it comes to problem-solving, then you may have the WHY of Make Sense.
Take the time to explore yourself and find out what makes you tick.

Step 4: Analyze Your Life Experiences

Our experiences shape us in countless ways and reflecting on these can help you understand your WHY.os.
Think back to a time when you faced something challenging. What was it? How did you react during the challenging time? What choices did you make that could be reflective of your WHY.os?
For example: A friend of mine, let’s call her Sarah, has the WHY.os of Contribute, Simplify, Right Way. A challenge she is facing is being drained and burnt out by her job. She enjoys the overall work but she works long, grueling hours and always feels there is more to be done. She gets pulled into work on her days off and even when she’s at the dinner table. She is amazing at her job because she has found ways to not only save the company by cutting costs but has found a way to do three jobs at once. Needless to say, the company finds her invaluable but she feels extreme burnout!
Examining Sarah’s WHY.os, can you see where the challenge is coming from?
Being a Contribute, Simplify, Right Way she is always driven to do more, contribute more, make a bigger impact. She has a gift for simplifying the work needed to be done and always finds the right way to do it. But with that, comes more and more work until she can’t work anymore. It’s no wonder she is feeling burnt out!
By reflecting on her WHY.os, Sarah can now see that she is letting her Contribute bog her down. She is always going to want to jump in and help but needs to learn how to say no, delegate tasks, or hire a team member to help take on the workload. This would allow her to focus on her, and only her, work even though she has the talent to take it all on. This makes for a much more manageable work experience.

Step 5: Make An Action Plan

Make a plan, and start small. Take the exercises above and break them down.
Once you’ve worked through those exercises, it’s time to let your WHY.os start working for you and with you. You now know the things that give you energy because those things are in line with your WHY.os and always have been, do you see?

BONUS STEPS:

via GIPHY

STEP 6: Find Your Community

Remember when I said that thing about “You’ll know it when you can say it.” Well now is your chance.

The best way to get to know your WHY.os, ask the questions you want, and explore the WHY in depth is to follow us on social and interact with our large network. Joining a group of like-minded individuals will allow you to talk about it more and connect even deeper. We have a large community all across the world and we are all here to help you on your journey.

Plus, it’s always good to have people cheering you on in life!

STEP 7: Take Advantage of Our Resources

  • Sign up for the Personal WHY.os Online Course where you can dive even deeper into the WHY.os, learn how we came up with the Discovery, brain biology and more.
  • Join our mailing list to receive monthly tips and resources for exploring the intricacies of your WHY, plus a fun “WHYology” report for living more intentionally with your WHY.os!
  • Make sure you are subscribed to this blog where we will be writing about life tips, marketing with your WHY, business tips, and more.

By taking the time to explore your WHY.os and making it a part of your everyday life, you can begin to create an intentional life that aligns with what matters most to you. You will have clarity on why certain things give you energy and why others do not, and what you need to do in order to make your life the very best it can be.

Now go forth and start living your WHY.os!

 

Ready for more? Check out our Personal WHY.os Online Course, sign up for our mailing list, join the conversation on social, or just start exploring today! There is no wrong way to do this – the only thing that matters is that you have the courage to start living intentionally. Good luck! 💪🏼 🌈 🎉 🤩

 

The journey of a thousand miles starts with a single step – let’s get started on yours today! 🚀✨

 

Happy Exploring! 😊☀
Categories
Contribute Personal WHY.os WHY

Finding My Compass

How to Find Your WHY & Live It

A Lost Puppy

I discovered my WHY back in 2015 – a sophomore in college with little respect to what I was doing in my life. I felt like everyone had it figured out, they found the secret sauce and those sons of bees were keeping it from me. While everyone else walked through life with confidence and purpose I just sort of walked – hoping life would figure its self out. I was going to my classes, getting decent grades, and doing everything I was supposed to be doing but for someone who had her whole life ahead of her, I was lost.

I had no real idea what I wanted to do and was just living life day-to-day, hoping that I would magically find the path I was meant to be on. Well,  a turning point came when my best friends and I went to dinner with Dr. Sanchez (p.s. my best friend is his daughter so no this was not an uncommon occurrence). Little did I know, this dinner would change the trajectory of my life.

 

When A Better Way Finds You

I won’t go into too much  detail but let’s just say I was given my WHY and may or may not have cried while salads were being served. It was an emotional, deeply psychological grilling, or at least thats what it felt like.  By the end of it, I found out that my WHY is to Contribute, to have an impact in the lives of others. To make a difference.

It all started to make sense why I felt so lost. I wasn’t doing anything to make a real impact. I was always there for my friends and trust me I gave my share of unsolicited advice whether they wanted it or not, but my current reality was me only serving myself, for the most part. I didn’t know that I needed to be involved in causes – places where I could make a difference and have an impact. And that realization lead me to my path. It brought clarity and certainty that I would never be happy with what I was doing and that changes needed to be made. These changes didn’t feel so scary because I finally had a north star to follow – my WHY.

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Now What?

So why am I telling you this and why should you care? Well, you don’t necessarily have to give a dang about my life or my story but I am sure you’ve been in a place where you felt lost and unsure of your path just like me. If you’re reading this, you’ve likely discovered your WHY too and hopefully you had the ‘ah-ha moment’ like me but if you haven’t yet than I hope my ‘WHY in Life’ blog can help you put your WHY in focus. As a Contribute, you already know that what gives me energy is helping others and that’s what I’m here to do.

Welcome to the WHY in Life blog, a new publication for those seeking more clarity on how to live their WHY to the fullest. I will be posting advice, monthly challenges, and diving deep into what it means to have each WHY so you can learn how to live your WHY to the absolute fullest. I will be available for any questions you have, you can think of me as your “WHY Yoda,” although I won’t pretend I’m a master but I will do everything I can to help.

Buckle up and join me on this ride – it’s gonna be a bumpy one but we’ll come out victorious on the other side.

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