The Playbook for Leaders and Organizations: A Better Way to Grow


In this episode of Beyond Your WHY Podcast, we’re privileged to host Robert Glazer, a distinguished entrepreneur, author, and the Founder and CEO of Acceleration Partners. Recognized for his contributions to performance marketing, culture-building, and leadership development, Glazer has been named #2 on Glassdoor’s list of Top CEOs of Small and Medium Companies in the US. His profound understanding of business dynamics and leadership makes this episode a must-listen for anyone aiming to elevate their personal and professional journey.

Join us and delve into:

The Importance of Core Values: Discover how these guiding principles, unique to each individual or organization, shape decisions and behaviors, and learn why it’s crucial to identify and uphold your core values.

The Impact of Overusing Strengths: Understand how over-reliance on strengths can lead to challenges, such as micromanagement or lack of delegation, and learn strategies to balance and effectively utilize your strengths.

The Intersection of Core Values and WHY: Explore the powerful connection between a person’s core values and their “why”, and how understanding this intersection can offer deep insights into behavior and motivations.

Don’t miss this chance to learn from one of the industry’s most respected leaders. Tune into the episode now to uncover valuable insights that can transform your approach to life and work.


Connect with Robert Glazer!


Websites: (Company) , (Personal)

Watch the episode here

[00:01:19] Robert Glazer’s new book.

[00:03:52] Growing your business sustainably.

[00:08:25] Leadership self-discovery and growth.

[00:10:47] Trust and building authenticity.

[00:15:01] Changing reward center mindset.

[00:19:24] Core values as guardrails.

[00:22:36] Respectful authenticity.

[00:26:59] Core values and uniqueness.

[00:29:29] Core values and discovery.

[00:34:04] Values and their combinations.

[00:36:27] Core values and organizational rewards.

[00:42:35] Psychological safety in organizations.

[00:43:38] Mental and physical health for leaders.

[00:48:12] Manifestation and Friday Forward.

[00:52:56] The best piece of advice.


Listen to the podcast here

Uncovering the Secrets of Leadership with Robert Glazer on Beyond Your WHY Podcast

In the ever-evolving world of entrepreneurship and leadership, it’s crucial to stay ahead of the curve by learning from the best. The Beyond Your WHY Podcast, known for its insightful discussions with industry leaders, recently hosted an episode featuring Robert Glazer, a name synonymous with innovation and leadership excellence. Glazer, the founder and CEO of Acceleration Partners, is a celebrated author and a recognized authority in performance marketing and culture-building. His unique insights and strategies have earned him a spot as #2 on Glassdoor’s list of Top CEOs of Small and Medium Companies in the US.

The Importance of Core Values in Leadership

One of the key takeaways from this episode is the significance of core values in leadership. Glazer emphasizes that core values are not just buzzwords but guiding principles that have been true since childhood. They are the things most important to us and when violated, can cause discomfort or discord. These values are used to make decisions and should be unique to the individual or the organization. In the competitive business landscape, understanding and upholding these values can be a game-changer.

The Double-Edged Sword of Strengths

Another enlightening point Glazer brings to the table is the impact of overusing strengths. While strengths are crucial for success, over-reliance on them can lead to problems. For instance, a leader with a “better way” mindset might struggle with micromanagement or a lack of delegation. This insight underscores the importance of balance and self-awareness in leadership, reminding us that even our strengths can become weaknesses if not properly managed.

The Intersection of Core Values and Why

Perhaps one of the most profound insights from the episode is the intersection between a person’s core values and their “why”. Glazer explains that there is a strong connection between what we value most and our motivations. Understanding this intersection can offer deep insights into our behavior and motivations, ultimately leading to more effective leadership and personal growth.

This episode with Robert Glazer is a treasure trove of leadership insights and strategies. Whether you’re an aspiring entrepreneur, a seasoned business leader, or someone interested in personal development, these takeaways can provide valuable guidance. Tune into the Beyond Your WHY Podcast to learn from industry leaders like Glazer and discover how to elevate your personal and professional journey.

Discover your WHY.os now for 50% off! Click here to purchase today or visit to learn more!

If you love the show, please don’t forget to subscribe and leave us a review and rating on whatever platform you are using. Thank you so much for being here. I will see you in the next episode.


About Robert Glazer

Robert Glazer is the Founder and Chairman of the Board of Acceleration Partners, a global partner marketing agency. He is the author of the inspirational newsletter Friday Forward, and the #1 Wall Street Journal, USA Today and international bestselling author of six books, including Elevate, Elevate Your Team, and How To Thrive In The Virtual WorkplaceHe is a sought-after speaker by companies and organizations around the world and is the host of The Elevate Podcast

Leave a Reply

Your email address will not be published.