WHY.os Certification

unlock your coaching superpower

Get WHY.os Certified and Start Making Lasting Impact

Are you a coach looking to stand out from the crowd? Are you looking for a better method to find and understand your clients’ WHY? Are you looking to make long-lasting transformations in your clients’ lives and have a bigger impact? If so, then the WHY.os Certification is going to help you unleash your superpower!

The Struggle is Real

As a coach, you understand the struggles of the industry – differentiation, client attraction and retention, and effective value proposition communication.
You may feel burnt out, overwhelmed, or uncertain of your next steps. But the WHY.os Certification can help you overcome these obstacles and unlock your coaching potential.
By investing in your personal and professional growth, you’ll build stronger relationships, stand out in the market, and achieve greater fulfillment and purpose in your work.

The good stuff

The WHY.os Certification is a comprehensive online course designed specifically for coaches like you. You’ll learn how to use the powerful WHY.os Discovery tool to help your clients uncover their deeper sense of purpose and motivation. 

Coach Dashboard


Join a community of like-minded individuals, monthly coach calls, and an annual event for continued education and networking opportunities.

Coach resources

Gain access to slide decks, worksheets, and other resources to help you message and monetize your business. 

competitive edge

Become WHY.os Certified to differentiate yourself from other coaches and attract more clients who believe what you believe.

How will this impact your...

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Gain a deeper understanding of motivations and goals, leading to greater personal fulfillment. 

  • Know yourself
  • Understand Others
  • Develop more meaningful relationships with clients by understanding their WHY and helping them achieve their goals faster
  • Connect with other coaches, share your experiences, and get support and guidance from the WHY.os team. Our community is a place where you can grow as a coach, build meaningful relationships, and make a positive impact on the world.
  • Expand your skillset and offer a wider range of services to your clients
Man discusses issues with therapist


Differentiate yourself in a crowded market, attract more clients, and ultimately grow your business.

  • Build a strong reputation as a skilled and effective coach who can deliver results for clients
  • Gain a competitive edge over other coaches who do not possess the same level of expertise
  • Position yourself as a thought leader in your industry and attract high paying clients who value knowing their WHY and motivations
  • Enhance your marketing efforts by leveraging your WHY.os to stand out from the competition
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Bottom Line

Increase your revenue by attaining new skills, knowledge, and support to deliver more value to your clients.

  • Increase your revenue and profits by offering a wider range of services
  • Attract more clients who are willing to pay a premium for your unique services
  • Increase your rates as you become known as a skilled and effective coach
  • Learn how to leverage the WHY.os Discovery and potentially 10X your investment
  • Expand your skillset and offer a wider range of services to your clients

WHY.os Certification FAQs

The WHY.os Certification course is a flexible and self-paced online training that allows you to tailor your learning experience to your unique needs. While the course length may vary depending on the level of intentionality you bring to your studies, investing time and effort into the course content will yield significant benefits. On average, most students complete the course within 10-20 hours, equipping them with the tools and resources needed to become certified WHY.os coaches.

During the training, you’ll experience a dynamic mix of engaging presentations, interactive activities, and meaningful discussions. The primary focus of the training will be on interpreting the WHY and WHY.os Discovery results, while also providing you with additional insights and tools to enhance productivity, communication, and performance. Ultimately, this training will enable you to help others discover their unique WHY and WHY.os independently, empowering them through self-discovery to achieve greater success and fulfillment.

With the coach dashboard, you’ll have the flexibility to send WHY and WHY.os Discoveries to your clients as needed, while keeping all the data neatly organized and easily searchable in one centralized location. You’ll also have complete access to your clients’ results, coaching resources, and other valuable tools to help you provide a more personalized coaching experience that meets the unique needs of each client. The dashboard provides an efficient and streamlined approach to managing your clients’ progress and delivering exceptional value to their coaching journey.

While there are many paths to self-discovery, the WHY Discovery is a crucial first step in the journey towards greater self-awareness. By combining the insights gained from the WHY and WHY.os Discoveries with other assessment tools, you can create a powerful framework for personal and professional growth. Rather than replacing other assessments, the WHY and WHY.os Discoveries serve as a complement, enriching the coaching experience and deepening the impact on both your clients’ lives and your relationship with them.

  • Personalized coach dashboard for sending and receiving WHY and WHY.os Discoveries
  • Networking with a community of like-minded coaches passionate about transformational change
  • Three free workshops on Messaging, Monetizing, and conducting a Team WHY.os
  • Monthly coach calls for ongoing support and guidance
  • Access to valuable resources including slide decks, worksheets, one-pagers, and more
  • Continued education opportunities to stay up-to-date with the latest research and techniques in the field
  • Annual recertification event for coaches to network, share insights, and deepen their understanding of the WHY.os and its methodology.

Becoming certified in WHY.os can help you grow your coaching business by differentiating yourself from other coaches and attracting more clients who believe what you believe.

As a WHY.os Certified Professional, you will have exclusive access to our monthly coaching calls with various guests. These calls offer a unique opportunity to receive updates, ask questions, share experiences, celebrate successes, and grow as a community of like-minded individuals committed to transformational change.

In addition, you will be invited to join our private LinkedIn group where you can connect with fellow WHY.os Certified Professionals, share insights and resources, and build meaningful relationships.

As a WHY.os Certified Professional, you have the freedom to set your own pricing strategy based on your unique business model and goals.

Our top-performing WHY.os Certified Professionals leverage their unique backgrounds and expertise to provide exceptional service to their clients, while seamlessly integrating WHY Institute’s tools and resources into their solutions. Upon certification, you will have access to comprehensive training and a wealth of materials on how to generate leads and effectively present WHY Institute to your prospects and clients, helping you grow your business and achieve your goals.

Please see our Recertification Policy PDF for more information.

What Does Certification Look Like?

Upon enrolling in the WHY.os Certification course, you will be provided with a comprehensive certification workbook to accompany the online course, which features engaging videos, interactive materials, and quizzes to reinforce your learning.

After completing the course, you will gain access to your personalized coach dashboard, where you can easily send WHY and WHY.os Discoveries, track your clients’ progress and profiles, and access a wealth of coach resources to support your ongoing growth.

You will also have the opportunity to join our monthly coach calls to stay updated on the latest insights, ask questions, and connect with other like-minded professionals.

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