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The Labor of Loving Yourself for Being Different with Lisa Schermerhorn

BYW 28 Lisa | Status Quo

 

Are you someone who doesn’t believe in following the rules or drawing inside the lines? You want things to be fun, exciting, and different – you rebel against the classic way of doing things. Do you typically have eccentric friends and eclectic tastes? Then this episode is for you. Lisa Schermerhorn joins Dr. Gary Sanchez as she talks about her WHY and how she is challenging the status quo and thinking differently. Lisa is a transformational leader, award-winning speaker, and expert in human behavior, leadership, and personal development. She also dives into releasing beliefs and emotions that don’t serve you, forgiveness, and trusting yourself more. We all have different whys, and everyone is different because of that. It’s important to honor that special thing. Tune in and get inspired to find better ways of thinking, doing, and understanding.

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Challenging The Status Quo: Finding Better Ways Of Thinking, Doing And Understanding With Lisa Schermerhorn

In this episode, we’re going to be talking about the WHY of Challenge, to challenge the status quo and think differently. If this is your WHY, then you don’t believe in following the rules or drawing inside the lines. You want things to be fun, exciting, and different. You rebel against the classic way of doing things. You typically have eccentric friends and eclectic tastes because, after all, WHY would you want to be normal? You love to be different, think different, and you aren’t afraid to challenge virtually anyone or anything that is too conventional or typical for your tastes. Pushing the envelope comes naturally to you.

I’ve got a great guest for you. Her name is Lisa Schermerhorn, and she is a transformational leader, award-winning speaker and expert in the fields of human behavior, leadership, and personal development. She also trained in the Winner’s Mindset with Bob Reese, the former head trainer for the New York Jets, and helped a professional golfer win Golfer of the Year. Lisa was a VP of Business Development for an innovative startup company using virtual reality to help clients with pain reduction, memory loss, and stress reduction.

As a certified hypnotherapist and master practitioner of Neuro-Linguistic Programming, NLP, she helps entrepreneurs and high performers get from where they are to where they want to be much faster than conventional coaches. Lisa is also a Why.os Certified Coach, helping people discover their WHY and apply it to their life, both personally and professionally. Lisa launched her new book titled In Every Belief Is A Lie. Lisa, welcome to the show.

Thank you so much. Every time you read the definition of Challenge, I get chills. It’s so fitting. I tell people how much finding that out changed me because when you’re a challenge, you’re an outlier and different. As a child, I learned differently. I was very creative. I didn’t fit in very well. I struggled a lot, and I always thought that I was broken and something was wrong with me.

There was a belief that I held onto, even though, as an adult, I realized that I could function and I was smart, but there was always this little part of me that thought I was different and broken. When I got the Challenge WHY, I was like, “Of course.” It helped me own who I am. I don’t know if people be able to see this, but I live in a log cabin on the side of a mountain in the middle of Vermont. I used to live in New York City, so go figure.

Where did you grow up? Take us back to where you grew up. What was your childhood like? What was school like for you? What was it like to be Challenge and not know what it was through elementary, middle, high school, and college? What was that like?

I grew up in New Jersey. I’m a Jersey Shore, but they don’t have the accent. I’m from an upper-middle-class family. I went to kindergarten before the cutoff, so I was one of the youngest in my class. Everyone could read, knew their letters and numbers, and I couldn’t. I struggled. Every year, I was always behind. Every summer, I went to summer school and my self-esteem plummeted. I thought that I was stupid. I didn’t think I was ever going to amount to anything, but I was always very creative and artistic.

I ended up going to a summer program at Rhode Island School of Design. I was accepted there, but my parents were so afraid that I’d be a poor starving artist. They were not about to have me go to art school. I went on to Simmons College in Boston, where I got my Bachelor’s degree in Marketing and Management. I then went to the Garment Center, where I went to work in the fashion industry. I found out how abusive it was.

I worked for one company, and my boss would walk around. We were not allowed to take lunch breaks. We had to stay in our office and be at work at 7:00 in the morning and we couldn’t leave until 7:00 at night. This was in the ‘80s. I was young and impressionable. I thought, “This is the fashion industry. It should be cool.” He would come around, eat our lunches, take a bite of our sandwiches, and get his hands in your fries. I won an award for the worst boss in a magazine. I submitted that.

When you discover someone's WHY, it helps pinpoint where people's issues could come up and determine whether or not someone's done their work. Click To Tweet

He was horrible. I was lost. I had no sense of self, who I was, and what I wanted in my life. I ended up leaving and I got very depressed. I was so depressed at one point that I was going to a therapist 2 to 3 times a week, and no one was able to help me. Finally, someone suggested a hypnotist, and I was like, “Don’t they make you quack like a duck? Who would go to a hypnotist?” I was desperate. I tried it and couldn’t believe how quickly they got to the root cause of my issue and helped me release the information I was holding onto. I decided from there that I wanted to be able to do that for other people.

I asked the woman I went to, , “Please tell me all the names of the people that you’ve trained with.” I went on to train. Due to my belief that I wasn’t smart, if you saw the list of certifications, it’s thick. I stacked them all. It was a way for me to go outside the box, be different, and help people who were different. I didn’t realize that that’s what I was doing. I was so desperate to heal myself that I went on and realized that I had the ability to help others.

I went on to study Neuro-Linguistic Programming. Tony Robbins is well known for it. It’s considered the study of excellence, so what they do is they study the people who are on top of the field and how these people think differently than the rest of us. It’s mastery around excellence. I’ve gone around and studied a number of different things on energy medicine and how our energy system works. I studied with different master teachers all over the world.

I ended a 29-year marriage. We’d gone in different directions, and I was terrified to be on my own. My kids were in college, getting ready to graduate. Someone had suggested a firewalk facilitation program where you trained for a week on how to do fire walks with other people. There were two things that I was afraid of, being alone and walking on fire, so I chose to walk on fire first. The week entailed breaking arrows from your neck to your throat, bending a 10-foot piece of rebar from your throat, and walking on four feet of broken glass. Every night, we walked 7 to 10 feet of red hot coals, and to graduate, we had to walk 40 feet of red hot coals.

Did your feet burn?

No, but I was terrified. I thought they would. I was convinced I would end up in the hospital, and those poor people in my class surprised me all week.

What was the benefit of that? I know there are people reading that are going to be thinking, “I’ve thought about doing that. I wondered about it, but what am I going to get out of that?” What did you get out of learning to do that and accomplishing that goal?

Mind over matter, because who could ever think that you could bend a 10-foot piece of rope rebar from your throat? There’s a whole mindset. For instance, when you’re walking on red hot coals, there’s something called Chi Energy, and we all have our own chi energy. The fire has its own energy as well. You have to raise your energy at or above the energy of the fire.

If you can do that, you can walk. I would never let someone walk who’s depressed or down because that’s when people get burned or they’re afraid. When Tony Robbins does his fire walks, he plays loud music and gets people cheering. Do people burn themselves? Yes, you still can. I was terrified of the 40-foot walk. I was having a meltdown. Someone in my group asked me, “How much fire have you walked this week?”

BYW 28 Lisa | Status Quo
In Every Belief Is a Lie

I said, “We started Sunday night. I probably walked about 50 feet already.” He said, “You’ve already walked more than 40 feet. This should be a piece of cake. Go.” It was my easiest walk. I remember when I walked across, I felt like I floated, and I stopped. My feet were warm. They refer to them sometimes as little kisses you get on your feet. I remember having a pair of flip-flops on, and my feet were warm, but I was not burned at all.

That’s amazing that the body can do that, and you did it. You are somebody who has stuff going on that you were dealing with and you were able to do it. Once you are done and you finished this week-long journey, how are you different at the end of that week?

I sat with my fears and thought to myself, “I faced one of my greatest fears, and I survived.” If I’ve been in this marriage for 29 years, I’m not happy, and I’m afraid to be alone, then I need to go towards it and figure it out. When I got home, I had a conversation with my ex-husband about looking at our marriage. It took a couple of months, and we ended up splitting up probably three months later.

I moved to Vermont on my own, didn’t know a soul, had no family here, and didn’t know anyone. I knew that every time I came here, I loved it so much. It felt like home. Every time I went to leave, I would cry. I knew I needed to be here. I didn’t know why. I then found a community here and felt I fit in. We have a saying, “Keep Vermont weird.” There’s got to be a lot of Challenge people here. I found my people.

You’ve moved to Vermont into a log cabin. Did you continue coaching? When did you start coaching other people?

I’ve been doing coaching on and off for many years, but I took it to a whole another level. When I moved up here, I was full-time, but I was working with people in person because people didn’t want to work online, and then COVID happened, which catapulted my work around the world. Now I have clients in Australia, Africa, France, England, Canada, and all across the country. It allowed me to connect and network like I had never done before. I ended up meeting a woman who did a marketing event. She did my WHY.

She introduced me to Dan and did the test, so he ended up doing my whole WHY. I swear to you, it changed my life. I got my business partner Kevin to do it too. What was interesting is we both have similar WHYs. You usually don’t want to team people up with similar WHYs, but we’re both Challenge and Better-Way. He has Contribute. I always know that he’s got my back and takes care of me. He also knows technology. He’s got that background where he gets the foundation done and helps make things happen, whereas I make sense. I’m the visionary, and I come up with all of these ideas, and then he helps me implement them. Even though he’s Contribute, he has some Simplify in him too.

For those of you reading, what Lisa is talking about is her WHY. It is to challenge the status quo and think differently. As you can tell, she thinks outside the box. She doesn’t follow the rules and does it her own way. That’s what’s made her, her. How she does that is by finding better ways, which are all the different courses she’s taken. They’re all better ways of thinking, doing, and understanding.

Ultimately, what she brings are our solutions that make sense, are doable, are logical, and going to work. Your partner has the same WHY and how that you do, Challenge and Better-Way, but his what is to contribute to other people and make a difference in their lives. You two have been a good combination, is what you’re saying.

The more you eliminate the things that are blocking you, the more new opportunities will start showing up. Click To Tweet

We complement each other. The difference between us is he owned his Challenge as a kid. He wore it proudly. He talks about some of the outfits that he would wear as a kid. He loves standing out, being different, and he owns it, whereas I didn’t have that confidence. I didn’t have that in me. Even though you can have the same WHY, one of the things I love about being a WHY coach is when you discover someone’s WHY. It helps pinpoint where people’s issues could come up and determine whether or not someone’s done their work or not. It makes my life easier as a coach. It helps me zero in right away and say, “These are some issues you might have based on your WHY.” It helps me get to the root cause of people’s issues fast.

What I’ve found fascinating is if you’re reading and not watching and you don’t know what Lisa looks like or Kevin, her partner, I would have never picked Kevin to be Challenge just looking at him on a screen. I would have created my own narrative around what I thought I was seeing and would have been dead wrong.

However, that’s who he would have been to me and I would have treated him that way. Now that I know his WHY and your WHY is Challenge, that opens up so many different conversations. It opens up my ability to connect, communicate, and understand you completely differently. I’m sure it’s that way for you with your clients.

Absolutely. Here’s the other great thing. He’s also at work in business. When you know the WHY of the other people you’re with, you can create better rapport, and rapport is everything because you create trust. Once you’ve created trust with someone, they’ll allow you to go to places where maybe they wouldn’t with anyone else.

For instance, I had a client who came to me because she wanted hypnosis, but she said to me, “I’ve tried five times, and no one has ever been able to do it.” I was able to establish trust by trying to figure it out. I knew from her language that trust was part of her WHY. I had to go bend over backward to make sure that she could trust me. Once she did, she was under, and we did some major work together. It was powerful. She was astonished because she said, “No one else has ever been able to do this for me.”

Having these tools are so key in helping you, especially with the right way people. When you’re a Challenge person, you’re all over the place, it’s like coloring outside the lines. You then have a right way person who’s very structured and very much about things being a certain way, we can scare them. The structure is important to them and they need things done a certain way to make them feel safe. As a Challenge person, I need those kinds of people to do work that I don’t want to do. I can’t do that. If I had to sit down and do structured accounting or do things, I would do it, but it would take me ten times longer, and it would look like a mess.

Let’s talk about your book for a minute. It came out. Tell us the title and tell us about the title.

I’ve been trying to write this book for almost twenty years. I sat down to blank pages and nothing would come out. I started to sit with my belief system and thought, “I do this for everyone else. I need to do this for me.” That belief system that I’m not smart was a flashlight shining right at me. I made a list of all the things that were holding me back.

Who am I to write a book? I was not a great student. What am I going to do with my grammar? I had all of these questions in my mind. What’s interesting is as I released them, I felt lighter and lighter. With that, if you were to imagine a highway and your destination is at the end of the highway, my highway was filled with boulders.

BYW 28 Lisa | Status Quo
Status Quo: When you know the WHY of the other people you’re with, you can create better rapport, and rapport is everything because you create trust.

 

As I moved the boulders, all of a sudden, the destination was there. For those people who understand the Law of Attraction, whatever you believe, you would attract. Unconsciously, when I believed that I couldn’t do it, then I was blocking myself. The minute I started believing in myself and I knew at an unconscious level that I could do it because I had released all that, everything started to show up. It was unbelievable. The title In Every Belief is a Lie showed up. As soon as I had the title, this book poured out of me. For five months, I wrote nonstop. I rewrote and edited it, and then I’d go back and read. I’m like, “Who wrote this? This is actually pretty good.”

It literally went right through me. It was a labor of love. It included my own personal stories of my own journey of going through my belief systems and how when I allowed myself to let go of these boulders that were holding me back, I referred to them as lies, my whole world changed. Everything changed. It’s scary because it’s vulnerable. I have a lot of personal stories in that book. You open yourself up to criticism and people saying things, but I felt my make sense is so powerful. It comes through in the book because I love to take very complicated information and break it down so it makes sense. A friend of mine read it and said she wanted to do a review. She’s a psychologist.

She said, “You took all of this information that’s so complex that I learned in the textbook, and you made it simple for everyone to be able to understand.” I was like, “There’s my make sense.” It was what I brought to the book. It’s simple steps. There are exercises in it. What’s interesting is that most people don’t know we’re programmed from the time we’re born.

We have five major brain frequencies. We start out with something called Delta, which is a big wave, and if you think about what babies have to learn. Infants have to learn the language, sound, taste, emotions, feelings, colors, how to walk, and their motor skills. It’s extraordinary. We then move into elementary school. That is another wave. It’s slightly smaller, but it’s what kids learn when they’re in elementary school, all of those things.

They’re absorbing and learning from their teachers, parents, grandparents, friends, any traumas that happen to them, and their religion. We don’t choose our religion, for the most part. We are raised in a family and told this is what our belief is, such as culture. Our cultures are very different depending upon where we come from and also our socioeconomic status.

A money mindset is huge because when people grow up with scarcity, no matter how much they try, they will often sabotage themselves because they don’t believe that people with money are happy. I do a workshop where I show a picture of a mansion, and I ask everyone in the room, “Who here wants to make $1 million a year?” Everyone raises their hand and then I ask them to tell me about the people in the mansion LA.

They’re like, “They hate each other. They’re getting a divorce. Their kids hate them. They can’t afford to heat the house.” Many people have misconceptions about money. To me, it’s an exchange of energy. Our media portrays people with a lot of money as evil as well. We get programmed around these and then people hold onto these unconsciously, and then they sabotage themselves over and over again. Even people with money never feel it’s enough.

They can run themselves into the ground working hard because they’re afraid they’re going to lose what they’ve accumulated. We also inherit beliefs. There’s actually a science called Epigenetics where they’ve done studies. One that they did with mice, where they shocked these mice every time they smelled a certain chemical smell.

They associated the smell with the shock. Their grand pups would run when they smelled the smell without a shock. We inherit those same things. If you have a great, great grandparent that maybe survived the Great Depression, Holocaust, or any trauma, that family trauma gets passed down generation after generation. It runs us unconsciously. We don’t even know that we’re doing it and why we have these fears, phobias, and anxieties.

Whatever you believe, you attract. Click To Tweet

When you talk about releasing beliefs, what is that? How do you do that? If I got this belief, how do you release it?

I have several things. In the book, I actually talk about several different techniques. I’m in the process now because I was so busy getting the book ready. I’m not going to have videos available with the QR code. There’ll be able to go in to release a belief. We store it in our physical bodies. If you think about something that’s irritating you right now, something is bothering you, someone didn’t do something or said something that hurt you, you were to close your eyes, and you can feel it in your body, you can say that’s about a fight.

From there, I ask you to release it using simple terms. Should I let it go? Yes. Could I let it go? Yes. When? Now. When you repeat that, the number will go down until you get to a place of neutrality. When you’re neutral, you can make good decisions. When your decisions are emotionally based, you end up making bad decisions.

The most important thing is that the event that may have traumatized you can’t change what happened, but you can change the way you feel about it. If someone hurt you as a child when you go back and look at that, you’ve already said, “I’ve taken on this belief,” and it’s deep in your unconscious mind that I can’t trust people.

How many times do you know people who were traumatized as a child or abused and then ended up in bad relationships after bad relationships? It’s because that’s what they believe love is or they believe that they deserve that when you release that emotion and look at it from a different perspective. I also do a lot of forgiveness work. Forgiveness is everything. People misunderstand what forgiveness is about because it’s not saying what someone did is okay.

It’s about letting it go. Knowing that it wasn’t about me, it was about the other person. When you go to a higher place, you can say, “That person was doing the best they could with what they had.” They didn’t know any better. Some people may have a hard time with that. I know in my life, the more that I was able to forgive, the freer I felt. The more joy I had in my life, the more things came to me because I was free and open.

It always confuses me a little bit when I try to figure out if I continue to release beliefs that are not serving me. What’s the end game? What am I trying to get to? What is the ideal human, or where are you trying to get somebody to?

When you release a belief that isn’t yours, your own beliefs pop up. I’m trying to think of an example in golf. If you think about it, what happens when you think about where you don’t want the ball to go? It goes there. When you let go, you’re blank, you’re neutral, relaxed, having fun, and you’re focusing on what you do want. Where does the ball go?

Where do you want it to go? What you want to do is focus on what you want, not what you don’t want. Too many of us are focused on, “I don’t want to lose money. I don’t want my car to break down. I can’t afford this or that.” That’s creating your own prophecy. You put yourself in that. Does that mean that I never think negative thoughts?

BYW 28 Lisa | Status Quo
Status Quo: A money mindset is a huge thing. When people grow up with scarcity, no matter how much they try, they’ll often sabotage themselves because they don’t believe that people with money are happy.

 

Of course not. I’m a human. I was stressed out of my mind getting my book online, and all these things had to come into play. I had to go for a long walk, but then I go back. I breathe, focus, and release. I then become sovereign or in alignment with who I am, and then I can relax. I know that I’m doing the best I can with what I have for who I am now. My best now may not be the same best as tomorrow.

An example is if someone’s out drinking and they have a hangover, their best is not on Monday or Sunday, the same as it could be on Monday. Everyone does their best at the time. It’s important to recognize that in other people as well because we’re quick to judge others. I always try and go from a place of compassion and see, “What does this person need? Maybe they’re struggling. They may need my help.”

Coming from a place of judgment and reframing is also another thing that I find very powerful. How can I see this from a different perspective? How can I look at this? What’s the gift from this? I often do that when I’m going through a difficult time. I always say, “There’s going to be a gift in this somewhere. I don’t know what it is. Figure it out.”

To me, the hardest part of all of it is trying to figure out what you want. It’s easy to figure out what you don’t want. What do I want to do with my life? All those kinds of questions. As somebody growing up, it’s hard to figure that out. How do you help people figure out what they want?

What brings you joy? When you’re living your WHY, you’re in pure joy. When I’m doing my Challenge thing, it brings me joy. Every single part of my day, from the way I vacation, I buy my car, the clothes I wear, the jewelry I choose, the type of dog I choose, my house, and everything. When I’m in my WHY, I’m in joy. People misunderstand something that’s very powerful.

People think that their purpose is their job or their purpose is to make a lot of money. That brings a lot of unhappiness. It’s like what you do, Gary, you have given a gift to so many people that are in service to others. It was your brainchild, you worked hard, and it was important to you, but there was a reason that you got this out, and this is changing people’s lives. When you think about what you’re doing, does it bring you joy? Does it bring you a better way because you’re a Better-Way?

I couldn’t stop it.

When you are in your purpose, you can’t stop it. The more you eliminate the things that are blocking you, then negative beliefs, the more these new opportunities will start showing up. I’m not kidding. All of a sudden, out of the blue, I was offered a speaking gig in Las Vegas. I spoke in front of all these people, and then I got another gig in Miami.

I was like, “I wasn’t even asking for this. These are things that landed in my lap.” That’s what I want people to understand. The more they release their negative belief systems, the more they release these boulders that are in their way, the more gifts are going to come to them. You also learn to love yourself. I didn’t know what that meant. What is loving yourself? Loving yourself is setting boundaries of taking good care of your physical self, working out, being around people that you love, and learning to say no. That’s loving yourself, setting boundaries, and doing things that truly bring you joy and love. I will tell you that my days at work don’t feel like work. It’s not work. That’s how you know.

Focus on what you want, not what you don't want. Click To Tweet

You’re helping people get outside their box, right?

I try.

It’s the lies and every belief is a lie. It’s the negative beliefs that are keeping you in the box.

Here’s another thing when I talk about programming. Does this even make sense? This is not a political statement. I’m just using it as an example. You have people watching MSNBC, CNN, Fox, and whatever other channels. Are they all getting the same information? Everyone who’s watching thinks they’re getting the truth. Does that make sense? Everyone is getting partial truth, and the truth is missing. You get 60% or 80% of the truth, and we walk around thinking that we know the truth.

We make decisions, live our lives, communicate, and all that is based on the belief that we’re getting the truth when we’re not.

Exactly. I listened to a Native American elder use this story. It was beautiful. He said, “Imagine you have a Blue Jay and a Robin. The Blue Jay is talking to the Robin, saying, ‘Your nest is so messy. Your eggs are blue. How come they’re blue? How could they be blue? How do you feed your babies those worms? I don’t feed my babies.’” How do we judge each other and tell each other that we have to be a certain way when we’re all unique? We all have different WHYs, and everyone is different because of that. It’s important to honor that special thing. We don’t want to be everyone else. It would be a boring world if we were.

I always wonder with people that have the WHY Challenge. When you look back at what it was like for you to go through your childhood and young adulthood with the WHY Challenge, how could you help somebody you know, somebody that age with WHY Challenge struggle? They always are. How could you help them? What would you say to them? What would you help them understand to make it better for them, or would you?

There are two sides to that because I always say that people’s wounds are their greatest gifts. No one knows that pain like you do. When you get to the other side of that, then you know it, you have the ability to work it, and you know both sides. Now, if someone had said to me as a child, “Lisa, there’s nothing wrong with you. You’re special, unique, and you think outside the box.”

If I went to a conventional public school, taking tests and exams was a struggle for me. If I had gone to a different school, let’s say a Waldorf, for my story or something that allowed me to work at my own pace and think outside the line, I might’ve flourished. Who knows? I raised both of my children very differently because I was aware of how hard it was to grow up being different.

BYW 28 Lisa | Status Quo
Status Quo: People with the WHY of Challenge and Better Way are visionaries. They see things that other people don’t see.

 

I was keenly aware of what worked well for one child was not going to work for the other. I was very mindful of that. I was not a cookie-cutter mom and always pushed my kids outside the box. My son was not happy with me, but I always tried to find creative ways because he was painfully shy. I found a sports broadcasting camp for him because he loves sports, but he would learn how to do public speaking through sports.

I was always being creative as a parent. That’s the thing with Challenge kids. You need to allow them to have the space to explore because they’re not like everyone else, and they can be very depressed. I don’t know if you’ve done studies on this. I know for me, I had learning disabilities. I’m curious as to how many Challenge people think outside the box and don’t learn in conventional ways.

One of the things that we’ll talk about when you’re out here in Albuquerque is the size of the lane that the different WHY’s need to play in. Your WHY being Challenge is you basically need some guardrails, but they got to be pretty wide. You get to play in that big guardrail as you’re moving forward, whereas, as you mentioned, the right way is not even a guardrail. It’s a line. They want a straight line. They don’t want any of that playing in there. We’re actually working with a school system right now. I’m looking at these kinds of things.

I agree because I had parents that had the right way in them. They were very much like, “This is the way you do things. This is the way you dress.” I would turn around. I went through a period where I was a blonde, brunette, red head, short, long, and curly. I have a bald spot at one point by accident. I was always playing with my hair because it was my way of discovering who I was. It was the only way I could express myself. It was changing my hair constantly to figure out who I was. That was my little of many rebellions.

It’s hard, especially when you mix the right way people if you are a right way parent, and you have a Challenge child or even simplified because Challenge kids can have chaos in their way. Simplify people don’t deal with that very well. This is a fantastic idea from a parenting standpoint if you can start to identify the WHY of your kids. I would have had higher self-esteem and maybe felt more stable and have not gone through the depressions that I did, but at the same time, those depressions made me who I am now and helped me go on this journey. I would have saved my feet a little bit of torture.

There’s so much still to be learned about how to utilize the nine WHY’s the best. You’re somebody that’s going to see something that I don’t see. I know what I know, but people like yourself that come along are going to see things. As I said, I didn’t see or notice things that I didn’t notice. You’re going to add so much more depth and meaning to how to utilize the nine WHYs and the Why.os better.

One of the things that I think about with Challenge and the Better-Way people are they are visionaries. You’re right in the way we see things that other people don’t see. Think about Steve Jobs got fired from his own company and then brought back because when someone has an idea and it scares other people, they don’t understand what the purpose of it is. As a Challenge, and I imagine it as a Better-Way, and I have a Better-Way in me, it’s a challenge to wait for people to catch up to what I see. It’s not better that I’m better than. I see things differently and then my make sense helps me explain it. It’s a nice combination for me.

If there’s a parent reading this right now who thinks they might have a Challenge child, what advice would you give to them?

Give them a wide berth. You got to allow them to do some exploring. You need to set boundaries with them, but also, if they’re in a conventional school and not flourishing, they’re going to need a different environment. It’s also about having a dialogue with them and helping them discover what their feelings are and what they’re going through. As someone who doesn’t quite fit in socially, it’s interesting because now I can go anywhere.

When you're living your WHY, you're in pure joy. Click To Tweet

I am an extrovert and I make friends very easily. I didn’t have that as a child. I didn’t understand why someone would want to hang out with me and what I had to offer. It’s about helping a Challenge child explore what their gifts are. One of the best things my mother did was get me into art because that was something that I discovered I was good at. It gave me something to look forward to in my days.

From a parent’s perspective, it’s scary to think about giving these wide bumpers to a 13-year-old girl or 15-year-old and say, “Why don’t you go ahead and play in this big area here where you can see how easily they could get taken in the wrong direction.”

It’s boundaries too. Give them wide boundaries in the exploration like art. Find something that they are good at or excel at, and then let them go. It’s not as structured. An example of this is my son took an art class in school. He went to conventional public school and he came home with this beautiful lighthouse. He was ten years old. I was like, “I’m going to enter that into a local art show that they were doing.”

I got there and there were ten other lighthouses that looked exactly like it because they were teaching kids to identically copy what they were learning. A Challenge kid would not have done well in that because I would have made all these different colors and everything. That’s what I mean by the wide berth. It is the exploration of being able to use other colors to do something that’s more impressionistic and things like that. Allow them to explore within their gifts.

Last question for you, Lisa. What’s the best piece of advice you’ve ever been given or the best piece of advice you’ve ever given?

I wish I didn’t worry as much, I could have trusted my own intuition, and everything was going to be okay. The struggle of not trusting who I was when I was younger, not knowing who I was, and going outside of myself. I gave my power away a lot. I didn’t trust that I had the answers. That caused me to worry all the time and wonder what other people thought of me. Once I finally started to stand in and know who I am, all the worry seemed to go away because everything started to show up, so less worrying and more joy and fun.

If people would love to work with you, find your book, and buy your book, how can people get ahold of you?

My website is PeakPerformanceMindsetCoaching.com. My email is Lisa@PeakPerformanceMindsetCoaching.com. There’s a link In Every Belief is A Lie. Kevin set it up for me. This is why I love having him as my partner and my contribute. You can access the book there or on Amazon. You can go on In Every Belief Is A Lie, and it’s available on Kindle. It’s only $0.99 right now. I have the hardcover as well. If you like it, please leave a review. It helps me. I’m trying to get to bestseller and you can learn all about the WHY’s. It’s in chapter ten.

Thank you so much for being here. I love the title of your book and what you’re writing about. I can’t wait to continue our relationship.

Thank you so much.

I don’t think I’m going to do a Guess The Why this time. I know it’s a little bit long, but thank you so much for reading. If you have not yet discovered your WHY, you can do so at WhyInstitute.com. You can use the code PODCAST50 and it will take you for half price. If you love the show, please don’t forget to subscribe and leave us a review and rating on whatever platform you are using. I will see you next time.

 

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About Lisa Schermerhorn

BYW 28 Lisa | Status QuoLisa Schermerhorn is as a transformational leader, award winning speaker and expert in the fields of human behavior, leadership and personal development.  She also trained in the “Winners Mindset” with Bob Reese, the former head trainer for the NY Jets and helped a professional golfer win Golfer of the Year!

Lisa was V.P. of Business Development for an innovative start-up company using virtual reality to help clients with pain reduction, memory loss and stress reduction. As a Certified Hypnotherapist and Master Practitioner of Neuro Linguistic Programming (NLP), she helps entrepreneurs and high performers get from where they are to where they want to be much faster than conventional coaches.Lisa is also a WHY.os Certified Coach, helping people discover their Why and apply it to their life both personally and professionally.  Lisa recently launched her new book titled – In every belief is a lie.

 

 

 

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Podcast

Simplifying The Joy Of Living With Barry Shore

BYW 19 | The Joy of Living

Sometimes, the secret to the joy of living is as simple as sharing a smile. For Barry Shore, a SMILE means Seeing Miracles In Life Everyday. Barry is The Joy of Living podcast host and author of The JOY of Living: How to Slay Stress and Be Happy. He joins Dr. Gary Sanchez to enlighten us on the power of words and the simple secret to living life to the fullest. Barry also shares personal anecdotes of overcoming challenges life has thrown his way and helping others do the same. Your words matter. When you recognize that and extend that power, you will be unstoppable, and you can go MAD (Make A Difference). Learn more of Barry’s fun and inspiring acronyms and understand his WHY of Simplify by tuning in!

Watch the episode here:

Listen to the podcast here:

Simplifying The Joy Of Living With Barry Shore

We go beyond talking about your Why, helping you discover and live your Why. If you’re a regular reader, you know that every episode, we talk about one of the nine Whys and we bring on somebody with that Why so you can see how their Why has played out in their life. We’re going to be talking about a very rare Why, the Why of simplify.

If you have this Why, you are one of the people that makes everyone else’s life easier. You break things down to their essence, which allows others to understand each other better and see things from the same perspective. You are constantly looking for ways to simplify, from recipes you’re making at home to business systems you’re implementing at work. You feel successful when you eliminate complexity and remove unnecessary steps.

I’ve got a great guest for you. He is known as the Ambassador of JOY. Barry Shore is a mental health activist, philanthropist, multi-patent, holding entrepreneur, speaker, author, podcaster and former quadriplegic who is swimming around the world. The Joy of Living is heard globally by hundreds of thousands and has over 3 million downloads. His latest book, The JOY of LIVING: How to Slay Stress and Be Happy is available on Amazon and Apple Books.

After a rare disease paralyzed Barry from the neck down, he created the Joy of Living Institute, a platform that teaches people to live in joy, no matter the situation. The Keep Smiling Movement has reached multiple celebrities and distributed millions of Keep Smiling cards worldwide. ChangeBowl is a philanthropic platform featured in Oprah’s Magazine. Barry, welcome to the show.

Good day, beautiful, bountiful, beloved mortal beings and good-looking people. Gary, how can I make the categorical statement that all the tens of thousands and not hundreds of thousands of people that will be reading this are all good-looking? If they tuned in to your session of Why then by definition, they’re always looking for and finding the good. That’s a definition of a good-looking person, looking for and finding the good.

That’s a great way to define that. Barry, for our audience, there was a lot to unpack there. Where are you?

We can talk about geographically, physically, mentally and spiritually. Geographically, my wife and I have decamped on Venice Beach, California, right by the water. After years of living here, we moved to Henderson, Nevada. Anybody scratching the head would say, “You left Venice Beach to move to Henderson, Nevada, outside of Las Vegas. Why?”

SMILE: Seeing Miracles In Life Everyday Click To Tweet

I can tell you three things. Number one, the entire structure of where we lived in the Los Angeles area, especially Venice Beach, has changed because of politics. There are hundreds of people living on the streets and the beach within yards of our multimillion-dollar homes. After all of this happened, I said to my wife, “Why be here?” In addition to that fact, my son and wonderful daughter-in-law and two young grandsons moved to Henderson, Nevada, the previous year.

We had every Why to move so we did. I made a completely new place, which is fascinating. We’re talking about being in one place for decades with all our family and friends around. We decided to decamp because the new Why was far more entrancing. At the age of 73, I said, “How wonderful. Let’s move.” Isn’t that a great way of getting a new perspective on life? Physically, we’re here. Mentally, I and my wife would agree that I’m in the best place mentally than I’ve ever been in my life. That happens on a daily basis. I’m better now than the day before because that’s what I live with. I live with growth.

Spiritually, it is the same thing. I am oriented towards making sure I’m ever striving forward in my spiritual life which, God-willing and thank God, touches hundreds of thousands of people and millions of people around the globe with our Joy of Living Program, our podcast, our books, our Keep Smiling cards and the things that we do.

I’ve been blessed to be a conduit of good, what I call a COG or a Child Of God. Thank you for asking. I also want to mention that in everything we do, we work with the three fundamentals of life. The three fundamentals are, number one, life has a purpose. When you live a purpose-driven life, you can have good number two. Number two is good. You can go MAD. MAD is an acronym that stands for Make A Difference. If you lead a purpose-driven life, you make a difference in the world, Gary.

Number three is to unlock the power and the secrets of everyday words in terms. The simplest example. Your show with me is being carried over the internet, that magical, mystical, mythical platform that’s touched by everybody around the world. If you ask anybody, what does www stand for? Variably, it has to do with the internet.

In our world, the world of the positive, purposeful, powerful and pleasant www stands for What a Wonderful World. What is a word? Everybody reading, when you see www, you’d think, “What did he say? What a wonderful world.” You have a whole different outlook. You have a smile on your face. You say, “Where did I hear that? Dr. Gary Sanchez’s show about Why. He had this crazy guy on, Barry Shore. He is talking about joy in life.”

Whenever you hear www, what a wonderful world, right away, you think of that song. Remember that song by Louis Armstrong? You hear the opening bars of that great song, What a Wonderful World and what do you do right away? You smile. You can’t help it. Smile is one of the most important words you could ever internalize, utilize and leverage in life because SMILE stands for Seeing Miracles In Life Every Day. What a way to live. How do you like that, Gary?

I love it. I love your energy and I love the way you simplified things down to three things. Let’s go back, Barry. Take us back in your life. Where were you born? Where did you grow up? What were you like as a kid? Let us learn about you.

BYW 19 | The Joy of Living
The Joy of Living: If we were using the leverage of value, how do you find the value you can add? Show people the value, and you attract them. It’s called the law of attraction.

As fascinating, interesting and robust as I am now. At least my mother would say that. She’s the one who writes all my introductions and she’s in heaven. She passes them down through the heavenly host. Thank God I was raised in a place called Boston, Massachusetts. I’ll even fall into a Boston accent at some point. I was raised outside of Boston called Brookline, Massachusetts in a very wonderful, loving home.

Thank God I had a father who worked hard and a mother who was loving. I’m the oldest in the family. I have two younger sisters. We’re all close. Both my parents have passed away. It was a wonderful existence. I share with you the best part because most of my life has been involved with the business. I want to use this time to talk about business because it is part of my Why.

I have certain very important beliefs about business that is critical for people to understand. Number one, the word business is fascinating. How do you spell business? I was taught this when I was twelve years old. In the word business, the U comes before the I. Business is built on service. Most people don’t learn this until their 20s, 30s, 40s, 50s, 60s, 70s or 80s.

Business is built on service. Service is the key to life. Click To Tweet

Service is the key of life. It doesn’t matter if you’re a dentist, a lawyer or an Indian Chief. Service is the key to life. Business, the word itself, shows us. The U comes before the I. I learned this at the age of 9, 10 or 11, growing up in Boston. Anybody can google it, look it up. It’s in the Northeast part of the United States of America. In the wintertime, it snows. Sometimes you have real deep snow.

When I was growing up, we didn’t have internet. You listen to the radio and say, “No school.” We didn’t sit around and play video games. We didn’t have them. We play and say, “I’m going to wait and sleep the rest of the day.” It was a time to go out, shovel snow and make money. What a wonderful way to live because you get exercise.

It was instructive for me because here’s what we needed to do. Ages 9, 10, 11, you go up and down the street with your boots on and get warm inside and a snow shovel. You knock on your neighbors’ doors, your neighbors. What are you going to do? You’re going to negotiate. Imagine being a 9, 10 or 11-year-old, negotiating with a householder, “I want $10.” He wants to give $5 and we settle somewhere, say $7 or $8, depending. You shovel and you’re working hard and good. Every once in a while, they give you a cup of hot chocolate. You made money.

Here’s what gets fun, Gary. I realized, “I could shovel maybe 7, 8 driveways before I get tired and go home. I can make $50, $60.” That’s a lot of money to a kid, especially in the 1950s but it got even better. My father said, “You have a lot of friends. Why don’t you get 2 or 3 of your friends and you go and get the jobs? If you get them, say, an $8 job, you give them $5 or $6, you make $2 or $3 and you’re leveraging your time.”

The bane of existence for most people is your time is limited. I don’t care if you’re charging $1,000 an hour as a lawyer, it doesn’t matter. You’re only able to negotiate your time. That’s why lawyers raise their rates. If you can leverage other people’s activities so that everybody wins, I did that. I had five friends and I got them the jobs. They had to do anything other than a shovel.

It ended up getting up to $10 for a driveway. I gave them $7, while I made $3. We’re shoveling another 30 driveways and I’m still shoveling some myself. I’m making real money, $120 sometimes. It didn’t snow every single day. When it did, it was delightful because I had money that I could choose to do what I wanted with.

That’s the whole essence for me about business. I’ve kept it going for 60-plus years. It’s finding more simple, direct ways of utilizing and leveraging time and energy so that everyone wins. This is the key. Everyone wins. It wasn’t that I got $10 and I gave them $2. It was the ability to create win-win situations. The householder won because they got their driveway and stairs shoveled. My friends won because they got money. They didn’t have to do anything. They don’t have to knock on doors and negotiate. I won because I’m helping them and making money. That’s real WWW, What a Wonderful World.

BYW 19 | The Joy of Living
The Joy of Living: When you have skills, it doesn’t matter what’s going on because markets move all the time. It’s the nature of life, the nature of business.

For the audience, Barry went through and did the WHY.os Discovery instead of the WHY Discovery. He came up with his Why to simplify things so that they’re easy to understand. How he does that was by finding better ways. Ultimately, what he brings is a way to contribute and add value to people around him. We saw that perfectly in that story. You simplified it down to a few things. You found a better way by getting your friends to participate with you and leverage your time. What you brought was a way for everyone to win.

May I share another story? Anybody who knows anything about America, look up Fenway Park, Boston Red Sox. I grew up in Boston. Where we lived, I could walk to Fenway Park. It was 3 miles. As a kid, a friend of mine’s family ran the concession for selling scorecards outside of Fenway Park. At the ages of 12, 13 and 14, I was selling scorecards in front of Fenway Park. You got pictures in 1960, 1961, 1962. The Red Sox weren’t what they are now. People didn’t go. Maybe this stadium is only half full.

Here’s where it gets fun. I’m selling a newspaper with a scorecard in the front and it sells for $0.08. People are busy going into the game. They give you a dime. Most of the time, they didn’t ask for the two pennies back. I made $0.02 for the paper and another $0.02. I’m vocal, selling, “Scorecards.” I have this great corner because I was out there.

There was this amazing guy who was probably 72, 73 at the time and I’m 12, 13. He’s sitting there with a large cart, about 6 feet long, 4 feet wide with roasted peanuts in bags on it. He’s sitting on a milk crate. He is an old black guy and I’m standing, doing things. He said, “Kid, come over here.” I come over. I said, “Yes, sir,” because that’s how I was raised.

The best way to learn something is to teach it. Click To Tweet

He said, “Let me hear what you’re talking.” I said, “Scorecards.” He said, “That’s very nice. You have a good voice. I like what you do but where’s the value? You’re not telling people what you do. Let me show you.” He said, “Peanuts a dime, 3 for a quarter, $0.15 in the ballpark.” He said, “I want you to tell them. How much is the scorecard in the ballpark?” I said, “$0.15.”

He goes, “Scorecard. Get your scorecard here. $0.08 here, $0.15 in the ballpark. You’re giving value and people will be attracted to you.” This is the word he used. “People will be attracted to you. You were running after people. They’re going to come to you.” His name was Elijah. I like that. He was a prophet and he helped me. We went together for almost three years.

I owned that corner because I was the best. It was the best corner. In two hours of selling, I would make over $40. I was having fun. All the people at the ballpark knew me so I got to go to most of the games for free. I saw dozens, if not hundreds, of Red Sox games. It was great.

Here is where it gets fun. I told my father the story and he said, “That’s great. Wonderful. Let’s add value. When people get your scorecard, how do they keep score?” I said, “They write down.” He said, “Do they always carry a pencil with them?” “I don’t know.” “Let’s do this.” We went out. We bought a bunch of pencils. We bought 20, 30 pencils and they’re regular long. He cut them in half like the little pencils you had at miniature golf courses.

He took a pencil, cut it in half and the pencil cost a nickel. We sold each half for a nickel. He turned a nickel into a dime but it wasn’t just that we turned a nickel into a dime. He told me about the gross margin, which is 50%. You didn’t make 100%. You made a 50% gross margin. What did you do? You gave real value. I said, “Get your scorecard, $0.08 here, $0.15 in the ballpark and a pen. Would you like a pencil with that?” “Yeah. How much is it?” “$0.10 here.” “Here’s a quarter or $0.20.”

We were using the leverage of value. How do you find the value that you can add? As Elijah told me, show people the value. You attract them. It’s called the law of attraction. Add value wherever you can, as my father did with, “Let’s give them pencils.” How wonderful. Everybody wins, the person who’s using it, me and what a wonderful world, www. Those are lessons I learned from the ages of 9 to 14 and it stood me in good steps.

I’ve done many businesses throughout my career. Some of them are spectacular successes and some of them hello, human. It’s the ability to always simplify. What can you do to make it as easy as possible for people to work with you? As we say in the sophisticated, how do you remove barriers to entry, not for your competition but for people who want to work with you?

Even in competition, I’ve learned a great lesson much later in life. It’s called co-opetition. I learned this at the University of Hard Knocks. You oftentimes will compete with people and those same people, you should look as collaborators. When you were a dentist, I don’t know if you did general dentistry but maybe there was another dentist that 1 mile away who was a specialist in pediatrics. Together, you can channel business to each other. Sometimes you collaborate sometimes you compete but it’s the ability to be open to it called co-opetition.

BYW 19 | The Joy of Living
The Joy of Living: CREATE: Causing, Rethinking, Enabling All To Excel

You grew up and went to high school in Boston. Did you go off to college?

I was a very good, young Jewish guy. I went to the University of Massachusetts in Amherst. Here’s where it gets fun. After my junior year, I was a college dropout.

You and Steve Jobs.

College is interesting, nice and fun but I have wanderlust. I wanted to do something. This was 1969, 1970, around that era. It was the era of the hippies, things and growing on. I got a one-way ticket to Europe. You could do that in those days. I got landed in London. They let me in for only 30 days. They said, “We don’t want you here. Get out.”

I went to a place called Amsterdam, which was the crossroads of the world in those days. All over the world, people were coming through Amsterdam, from the Orient, from Africa, from Latin America, everywhere. I was in the middle of it. I got involved with a nice group of people. We had a little commune. How do you survive?

I had very little money and so did everybody else. We got together. We thought of things to do and we did. Out of that came a business three years later when I went back to the United States. An interesting thriving business. I’ll describe it very quickly. Imagine, let’s say a 9×12 Oriental Belgian rug that had a huge stain in someplace in it. It was sold at the flea markets. They had hundreds of these things. We would buy them for pennies. You buy a big 9×12 rug for $1 or $2, bring it back to our little commune.

We had eleven people. One of the people there was this interesting woman. She was skilled and said, “We cut this, do this. We put a back on it and make a pillow.” Imagine a carpet pillow. How about a carpet bag? How about a coat? How about a hat? We sold it there in Amsterdam. We made money so we could all live, do what we do and travel around and all over Europe for a year.

It’s choice, not chance, that determines your destiny. Click To Tweet

It was amazing. I said, “I feel like going back to America.” I bought a big container full of these things. I went back to Boston. Through a friend of a friend, I found somebody who also was a genius at doing this. She was a wonderful woman. She hired people and we started making bags, coats and pillows. We hung out a great sign on a place called Newbury Street in Boston.

It is a great story. Newbury Street, look it up. It is the most fashionable street in Boston for shopping. Even then, it was the hip place. Within a couple of months, I was written up in Boston Magazine and this stuff, carpet bag, carpet pillows. We had this little shop which was all Oriental rugs everywhere. It was fun. It was truly wonderful. Anybody who was a celebrity in those days who came to Boston came to the shop.

Cheech & Chong were famous at the time. They bought stuff for all their Hollywood friends and people who were ordering. We were part of this whole trend in America called the boutique business. This was where we went. We had a boutique. We were invited to do a booth in a boutique show in New York City. I said, “Yeah, of course.” They have a $3,000 booth but they gave it to her for $1,000.

We’re going to go. Myself and this nice lady, my head seamstress, we loaded up two cars. We were driving from Boston down to New York. It was a Saturday night in June 1972. We’re cruising down, getting ready to go to Manhattan for the big boutique show. Macy’s was going to be there. They have already expressed interest. A lot of them. Real people.

It was about midnight. We were traveling 60 miles an hour in the Volkswagen Beatle. Somebody fell asleep at the wheel of their big Buick car. The car hurdled over the median and smashed the Volkswagen Bug I was in and squashed it like a bug. I’m still here but it was touch and go for that night and the next day.

Thank God I didn’t pass away. My femur, my thigh bone, the hardest bone on the body to break, was smashed in many places. My leg was swinging like a gate. I didn’t pass out, thank God. The police and the fire department were amazing. They showed us pictures weeks later of what the car looked like. It’s not possible to survive but I did.

I’ll make the story very short. There was an operation that was done to put in special titanium plates and titanium screws into my thigh bone to put everything together. Over the next two and a half years, I had 2 more operations to remove a plate and 10 screws. I used that time to do what I call PTL, which saved my life. Prayer, Therapy and Love.

A lot of prayer, a lot of therapy, 2, 3 sometimes 4 hours a day of half a yoga and massage. I had friends that came by and love that was showered upon me. It took time. It was a process, not an event but looking at me, you can’t even see scars. They were picking glass out of my face for two days. I never limped. I did not limp after that.

I was, in a true sense, reborn. People call it near-death experience but I call it near life because when you get that close to not being here, I call it near life. You taste the essence of what it means to live exuberantly. Due to that, I made a renewed dedication to living life to the full in the most positive, purposeful, powerful, pleasant way that I could. That’s one story.

We’ll do another one. This show is very little about Barry Shore, nice guy that he is and even very little about Gary Sanchez, great guy that he is. This show is about you. It’s all about you becoming the best you. If these stories help or the information helps, everybody should be doing the Why.os because when you are the best you, you make the world a better place. You build more bridges of harmony. You create more joy, happiness, peace and love in the world. We need you. You make a difference. You are a MAD man or woman, Make A Difference.

You went through all the therapy, the PTL. You got yourself healthy again. Where did you go from there? Did you continue in that business? Did you end up selling it and doing something different?

That business, unfortunately, couldn’t be on because for the next two and a half years, I was out of business essentially. I said, “What do you want to do?” “I want to close loops.” I said, “I have time.” The good Lord said, “Mr. Shore, you got two and a half years. Do something with the time.” I went back to university. I only had one more year to go. I said, “I’ll go back. I’ll graduate.”

BYW 19 | The Joy of Living
The Joy of Living: Learn to love DOG POOP: Doing Of Good Power Of One Person

While I was in Amsterdam, I did attend a place called the Vrije University, which is very famous in Europe. There’s a number of them in Germany, as I’ve been in Amsterdam. It’s a great school and was free. I also studied while I was there. I went back and I got a double degree from the University of Massachusetts, which had opened up their first satellite campus in Boston. Before, it was always in Amherst. The University of Massachusetts is a very well-respected prestigious university of the United States of America with multiple old campuses and medical schools.

The first year they opened in Boston, I went and graduated double degree high in my class. I was looking to see, “What am I going to do?” Thank God I had a wonderful, loving family who tolerated me. I was taking the time to think about what I wanted to do. My mother had worked for a diamond dealer before she was married and even after she married for the first year before they had me. We were close to that family. My mother said, “Why don’t you think of doing something in diamonds?” I went to speak to her former employer, Mr. Guinness. He said, “You should go to a place called the GIA.”

GIA means nothing to most people. GIA stands for the Gemological Institute of America. It is the most famous school of its kind in the world. Everybody who’s anybody in the giant diamond or gem business goes to the GIA. When I went there in 1977, it was a small school. It was known only to insiders in the diamond business and some of the gem businesses.

They accepted me because I graduated college. I took the program. The program was very intensive. It was 8 hours a day, 5 days a week for 6 months at a time but I wanted to do it. I was good enough, great at what I did and they said, “Barry Shore, we love you. We’d like you to teach the program. You’d be 1 of 2 instructors.” The best way to learn something is to teach it.

As I learned from Elijah and my father in leveraging and shoveling snow, you teach and learn more. It was wonderful. While I was there, two wonderful things happened to me in my life that changed me entirely. One was I became close friends was my best friend of the world at the time. His name was Frank Bonham. Together, we had decided we were going to leave the Institute after a few years.

HEALTH: Helping Everyone Achieve Life Through Happiness Click To Tweet

We were both there for almost three years. We decided to go out on our own and become diamond dealers. While I was there, I met and married the true diamond and jewel of my life, my wife, Naomi. It was the greatest possible move. It moved me from Boston where it snowed in the winter. You’re in your twenties. Who needs cold? You didn’t need a visa to come to Los Angeles.

I lived in Beverly Hills and the school was a couple of hours away. I drove across the country in my Volkswagen bus, which is not the same one but similar to what I used traveling around Europe. I’m living in Los Angeles and warm and loving and close friends and getting married. We’re going to go into business. I’ll make it short because from 1979 to 1981, Frank and I because of my personality and our skills, the market was booming. We bought and sold over $100 million dollars worth of diamonds in less than three years.

We made a lot of money, had a lot of fun and it was amazing. Before anybody gets jealous in any way whatsoever and say, “Look at these guys.” At the end of 1980 and by the middle of 1981, at least 80% of everything we made, we lost. It’s not because we made mistakes. The market crashed. An example, a diamond that would cost $50,000 for a 1-carat diamond in January of 1980 and we were buying and selling. By the end of 1980, it was down to $8,000.

We had a lot of inventory because we were moving. We made a lot of money. We’re selling. Things happened. You need to go through stuff in order to learn real lessons of when to buy, when to sell, when to lead, like a famous song by Kenny Rogers. It was fabulous. My wife’s still with me. My best friend, Frank, is still around. We ended up not having our business anymore because we didn’t have sufficient funds to keep going. The market was down for many years but it was quite the ride. We went through a lot of experiences and I learned a lot.

You went to the top and ended up back at the bottom.

We continue to move up. While we were doing that ride of $100 million, we had built the first and only limited partnership in California that allowed people to buy gemstones and put them in the partnership. We did some very creative things. As you said, simplify. We took an arcane idea, simplified it and said, “Look what you can do.” People say, “That’s interesting.” It was great.

When you have skills, it doesn’t matter what’s going on because markets move all the time. It’s the nature of life, the nature of business. It’s all about service and that’s why we’re here. Was there stress? Yes but part of wonderful living is how do you deal with stress. I had been through a deadly automobile accident. That was real stress. This is just money.

How did you end up paralyzed?

Let’s go on to this. Here’s the story. Let’s fast forward from the 1980s. I tried a couple of businesses. Some of them were moderately successful. Imagine the following. Standing up in the morning, hale and hearty, able to leap tall buildings in a single bound and that evening, being in the hospital, totally completely paralyzed. It was not from an automobile accident. It was not a spinal injury.

It was a rare disease that I had never heard of the day before that took over my body and rendered me a quadriplegic. That’s what it’s called. I was completely, totally paralyzed. I was 144 days in the hospital. I was two years in a hospital bed in my own home. I couldn’t turn over by myself. Four years in a wheelchair. I had braces on both my legs, my hips to my ankles. Think of Forrest Gump completely with those big braces. That was progress.

Thank God, now I’m able to be vertical and ambulatory with the help of a seven-foot walking wand. I’m a triped, not a biped. I still can’t walk up a stair or a curb by myself. I have help 12 hours a day, 7 days a week but you hear my voice, positive, purposeful, powerful and pleasant. It’s all because of that one word I told you, SMILE.

SMILE stands for Seeing Miracles In Life Every day. I have to tell you a quick story. My eight-year-old niece comes over to me and says, “Uncle Barry, can we spell smile? SMIEL.” I thought about it. It sounds the same. I said, “Why not?” I asked her, “How come?” She says, “It would stand for Seeing Miracles In Everyday Life.” Out of the mouth of babes.

BYW 19 | The Joy of Living
The JOY of Living: How to Slay Stress and Be Happy

What was she doing, Gary? She was creating the world she wanted to live in. CREATE is a wonderful acronym. We love working with words and acronyms. CREATE stands for Causing Rethinking, Enabling All To Excel. This is what you excel at. What you built with the WHY.os is enabling people to rethink and understand that you are in charge of your own programming. We call it normal linguistic programming. You’re in charge of your own thoughts.

When you do that, you can understand the six most important words that I teach people whenever they listen. These are choice, not chance, that determines your destiny. It’s how you respond to any given situation. Do you think it was easy being paralyzed for years? No. Did I respond by being bitter and angry? No. Did I think I’d ever even move again? In the two years, I was in a hospital bed, unable to move by myself or turn over, my vision and abilities were all focused on sitting up and putting my feet over the side of the bed. That was it. That’s what I wanted. It took me years but I did it.

How did you do it?

I call upon PTL, Prayer, Therapy and Love. I’m talking about deep prayer for myself, people that cared about me, still care about me and still say prayers for me. To other people, I look like I’m “handicapped” and therapy. We hired therapists to come to the house who would move my legs and my arms, massage this, push and try everything and anything to find mechanisms to get things happening again.

Eventually, the therapy and love paid off. Personally, it’s much easier for me to give love than receive enormous amounts of love. When people tell me by the dozen, by the hundreds, when they heard and came visiting, “We love you,” it makes you feel truly humble. It’s much easier for me to say, “I love you,” to receive it, incorporate it and allow their honest, caring feelings to suffuse my physical being and energize it. I am not just a believer. I know for a fact that love creates healing.

I have an acronym for HEALTH, which is Helping Everyone Achieve Life Through Happiness. That’s real health when you have that flow. Bitter and angry are constricting. Love is expansive. This is for me. I’ve been in lots of stuff. I’ll tell you another thing about therapy because you might find it of interest. I have a friend. We have help 12 hours a day, 7 days a week.

When I was back home after the hospital, 144 days, sometimes, they get me into a wheelchair and take me out for a stroll on the street. One of my neighbors, who we’ve known for years, comes over and says, “I heard what happened. It’s okay. I got to tell you something. I’ll have you up and walking within a year.” I’m listening to anybody. I’m still a quad at this point. He said, “I am the best aquatic therapist in America.”

Life and death are in the hands of the tongue. You can hurt so deeply with words, and you can rise up. Click To Tweet

How do I know that was true? It’s because he told me. I love people who are confident in what they do. Gary, you were a dentist for a long while. You didn’t go and say, “I’m an okay dentist.” You didn’t ever think that. You’re the best dentist. If you’re not, you’re not going to work on my teeth. I can tell you that.

He’s the best aquatic therapist. I’m in Southern California. We did a lot of outdoors well as indoors but pools in America have a Hoyer lift. It’s a special lift for people that are in wheelchairs, going from the wheelchair into this lift and the lift will pick you up and mechanically move you and put you in the water. Vince, the aquatic therapist, had four people working on me in the water sometimes for an hour and hour and a half at a time, with a flotation device on my legs, belly and arm so I wouldn’t sink and die and kept moving.

We did this 3, 4 times a week because I wanted something to happen. I wanted nerves to be triggered again. After about a year and a half, one day, I was in the water with people helping. I moved my arms over my head and they didn’t move my arms away. I started moving. I moved and interestingly enough, I hit my head against the side of the pool, which was great because that means I moved on my own. I said, “Let me keep doing this.”

I kept going back and forth in the pool. I was able to swim 98 minutes without stopping. They were timing me. I was in ecstasy. I swam 1 mile in 98 minutes and that was a breakthrough moment. That was not just a-ha. That was, “I couldn’t do it but I was jumping out of the water.” Imagine the whale breaching and going up high. That’s how I felt. I said, “If I could do it once, I could do it again.”

I started doing it twice a week and then 3 times a week then 4 times, 5 times a week, 6 times because I’m persevering. I am not going to let anything stop me from doing this. Over the course of the next year, it was becoming my routine. I was well-known at the pool. One day, one of my friends I swim with told me about a program. It’s a great form of swimming. I contacted the person who was responsible for it. We saw videos. I’m able to turn on my belly.

I still have flotation devices on my legs because otherwise, I’d stay sink. I was able to turn on my tummy. I have paddles on my hands. Gary, you can see my fingers don’t close. I use a snorkel. I swim on my back. I do backstroke and crawl. I swim 2 miles a day, 6 days a week. I’ve been doing this for more than a dozen years. I have over 8,400 miles that record every half-mile, mile, 2 miles, 3 miles sometimes 4 miles in a day because I’m that dedicated.

My goal is to swim around the world. I’m a mental health activist. The goal is to raise money for mental health situations. We call it Stop the Stigma. Make people aware that mental health is not something you hide from, that you can get help and it can be either cured or work with it. It’s something to be worked on and talked about.

I’m attracting Michael Phelps into my life as my swimming buddy. Together, I’ll swim 2 miles a day, he’ll swim 2 miles a day and we’ll swim 1,000 miles in a year. People will kick in their $0.02 worth. Do you know how you say, “This is my $0.02 worth of something?” I’m in for $0.02, 1,000 miles, $20. We’ll have hundreds of thousands of people giving $20 to raise millions of dollars for mental health situations.

We’ll attract more celebrities to do this and create a whole revolution so that we’re swimming around the world. It’s 24,901 miles around the world. I have 8,400 already but I got 16,000 more to go. We’ll raise awareness. We’ll raise money and have a lot of fun. Barry Shore is swimming around the world. From quadriplegic to swimming around the world. You can do something in your life also. Go MAD. Go make a difference.

Tell us about your book, The JOY of Living. How and when did that come about?

This is something for me. It came about because of lying in bed as a quadriplegic for years and thinking about it. Prior to being paralyzed, I was in business. I created two companies that I sold to other public companies, multimillion-dollar exits at the beginning of the internet, 1997, 1998. I had three US patents. I’m doing stuff.

Due to research into the human condition and being in a human condition, paralyzed, I had a lot of time to think about it. I formulated the 11 Strategies for Learning How to Live, Enjoy Daily, No Matter the Situation. The subtitle is How to Slay Stress and Be Happy. As an example of something deep, I put all of this into my mind. I’m making an analogy. Think of somebody who’s in prison. You don’t have the ability to write things down because they didn’t give you the time about real stuff.

You think about it. You dwell on it. You formulate it and you can see it. You see my hands, Gary. I thank God I can write and type out with two fingers to put it on paper or on-screen what I was thinking about. These eleven strategies are so good because they work like what you do with WHY.os. The reason people flock to you is because WHY.os works. It’s that simple. It’s something that works. That is a benefit to me.

To everybody reading, this show is about you. That’s who you care about. That’s great. You tune in because you care the most in the whole world about you. That’s wonderful. Self-enlightened interest is wonderful. What happened is that I was asked to speak to people because of the story. It’s a great story. I was articulating and writing down. People say I should write a book. I was thinking about it.

BYW 19 | The Joy of Living
The Joy of Living: Your words matter. Recognize the power you have and when you think in good, speak in good, and do good. That energy can never dissipate. It goes around the world.

After a certain amount of years, I made the time to put onto the paper what it is we want you to do, got an editor. Some of the stories I’ve already told you like the story about Elijah, about shoveling snow. They are in the book because the book is not just read about Barry Shore’s life. The first two chapters are about stress, the debilitating aspects of stress and how to leverage stress. You can use stress to your advantage.

How do you build muscle? You need the stress. You’re a doctor, Gary. It’s the ability to understand the stress and then work with the eleven strategies. One of them is SMILE, Seeing Miracles In Life Every Day. I’ll tell you one great story. Here I am at the pool and getting the Hoyer lift into the water. I’m swimming in this special lane they call the handicapped lane, special needs lane.

Next to me is a woman who’s walking in the water. Her name is Aita. At the time, she was 95. I rest once in a while and we’re talking. Over the course of a couple of weeks, she said, “Barry, I love your energy. I’m 95. I’m happy I’m alive but I want to be like you. I want to be happy as you.” I said, “You want to be me?” She said, “Yes. I want to be the best me. Will you work with me?” I said, “I’d be honored to.”

I’m going to tell you two stories. Of the eleven strategies, one of them is called Get Uncomfortable. Barry, I don’t like being uncomfortable. Get uncomfortable. We’re not talking about walking around with a pebble in your shoe all day. We’re talking about talking to Gary Sanchez as a dentist. I teach people how to brush their teeth with their non-dominant hand.

When you brush your teeth, you should do at least two minutes without stopping. When you do it with your dominant hand, it becomes a mindless activity. I don’t mean electric, even though I use electric. It’s good to do it. For me, my left hand’s non-dominant. You got to think about it, especially when you don’t do electric. Even if you do electric, you have to think about it because it’s uncomfortable. That’s the purpose, being mindful.

The strategy Aita liked the most was get uncomfortable. We worked with all eleven but this is the one that resonated with her. You should applaud this because it’s not me. It’s about her. I had the opportunity to sing. I sing to her whenever we see each other. She said, “Barry, sing me a song,” whether we’re in the pool or other places. I sang happy birthday to Aita on her 109th birthday. She’ll tell anybody who listens and say, “He’s the guy who didn’t just keep me alive. He kept me alive and happy.” Don’t take it from me. These strategies work from this book, The JOY of LIVING: How to Slay Stress and Be Happy.

Gary, with your permission, we’re going to do something amazing. To anybody who wants the book, we’re going to give 22% off if you go to BarryShore.com/book. It sells at $15.95 on Amazon. You get it from our site. It’ll be 22% off as a physical or eBook either way. That will include shipping and handling and sales tax because we want everybody to have the book. It sells very well but it’s not just a book of stories. At the end of each chapter, it has simplified takeaways and things to do for your benefit. This is all about you.

The book is a handbook, a guidebook. Don’t take it from me. Take it from Aita. Take it from the story about David. Take the story about Heather. These Keep Smiling cards that we give out are another one of the strategies that saves lives. Dozens of people have not committed suicide. They’ve told me. I’ve gotten emails because they got to a Keep Smiling card from somebody. There was a human touch. I’m going to leave you with one last story if I may because you wanted me to speak about the best advice you’ve ever had, right?

I was about to ask you for the best advice you’ve ever been given or given.

Go forth, live exuberantly, spread the seeds of joy, happiness, peace, and love. Go MAD: Make A Difference. Click To Tweet

Here we go. Everybody put on your seatbelt. Here it is. Learn to love dog poop. Did Barry Shore say, “Learn to love dog poop?” Yes. Remember three things, three fundamentals. Life has a purpose, go MAD. Make a difference and unlock the power and the sequence of everyday words in terms. DOG POOP stands for Doing The Good, Power Of One Person.

One of the strategies is your words matter. You recognize the power that you have. When you think, speak and do good, that energy can never dissipate. It can never be stopped. It goes around the world. It will touch you, your family, your friends and all living beings. We need you more than ever. You need me. You need Gary. Every single one of us.

When you recognize that you have that power, the power of one person reaching out to another, that’s it, doing of good, power of one person. Next time you see dog poop, you say, “I love dog poop.” They’ll say, “What are you talking about?” “I heard Barry Shore and Gary Sanchez. He said you’ve got to love dog poop.” It opens up the ability to have a conversation, doesn’t it, Gary?

For sure. I was waiting to ask you the question that you answered without me asking. While you answered the question I hadn’t yet asked, you brought up something that I had written on my paper here and put a big box around it. That was the power of word choices. I’m curious, have you always focused on the words that bring you energy? Tell us what you believe about word choices.

I have been involved with words since I was below the age of 9, probably even the ages of 4 and 5. I was already involved with books. I was a conversationalist, a storyteller. I was around storytellers. My mother was a great storyteller. My father, Les, I’ll be told some stories and the people they associated with something called the Gin Club.

That doesn’t mean they drank gin. They played gin rummy. They were 5 or 6 couples. They would play cards but the cards were their way of being together as 10 or 12 people and telling stories. Listening to adults or people who were older kids tell stories is always fascinating. When I see the word, words, I look at that and I say, “What is that?” Look at that. Words are so powerful.

In Proverbs, ancient wisdom text, which is the acronym for AWE. AWE stands for Ancient Wisdom Educates. That’s what you say, AWE. Proverbs says, “Life and death are in the hands of the tongue.” That is so important. You can hurt so deeply with words. You can raise up, as I have been benefited by people telling me, “I love you,” when I was from the car accident and paralyzed. Those words penetrated.

If you look at the word, words, if you move the S from the end of the words to the front, it spells a sword. A sword is a very interesting item because a sword can do several things. It cuts. It can be used as an offensive weapon. It can be used as a defensive weapon. A small sword can be called a scalpel. It can be used to heal. It’s the ability to look at this thing called words and understand their power of them.

I’ll leave you with one story. I speak to groups sometimes as few as 50 sometimes as many as 5,200. People ask me, “Where did you find the strength to do this stuff and get through and not be bitter, not be angry and feel power positive, purposeful, powerful and pleasant?” It’s because of my mother. My mother was born more than 100 years ago with a large red wine stain through three-quarters of her face.

Imagine kids in school nowadays. Is bullying something? Yes. We’re cognizant of it, all that stuff. A hundred years ago, bullies were bullies. Kids are kids. It’s amazing to say this. My mother didn’t get through the process that she had this and lived with it. She was beyond it. She learned at some age that the people who made fun of her, that was their problem, not hers.

How adult is that for a kid? How do we know some of this? It’s because as kids, we were growing up so she still kept a lot of friends. She always made friends from high school. Her high school friends would come to the house. We knew them. They say, “This is your mother. This is Frances. What do you want?” That’s who she was.

My mother always wore heavy pancake makeup and stuff because she didn’t want to have it. It was also pockmarked but it’s my mother. When she didn’t have the makeup on, it’s my mother. It wasn’t that she carried a chip. She was free from that. She lived life so fully that it was beside the point. She had the regular stresses of life, family and income but it wasn’t that. I learned very early on, this is my model for living in joy daily, no matter the circumstances.

Barry, if there are people that want to get a hold of you, follow you, learn more about you, how should they best connect with you?

Everybody should. That’s number one, Gary. The best way is to go to www.BarryShore.com. Go there and you’ll see that there’s a free mini-class that we give. The videos are fabulous. Thousands of people tell me this. I’m not saying it. People tell me, “This makes a difference in people’s life.” That’s free. We have a free newsletter. We’re here to serve. We’re here to grow.

We’re building a community called The Joy of Living Community. We’re making it virtually with no barrier to entry. We charge $10 a month, a very small amount because you need to charge something to be able to have people have value but the value of $10 a month, $120 a year. The value is in the thousands because you get a webinar with me. You get the full course, a $197 value. You get a copy of the book for free, a joy package. It’s thousands and thousands of dollars worth of value.

We want people to be in the community because then you learn about dog poop and share it with other people in the community. It’s not limited to the United States. We live in an interconnected global environment that everybody wants to learn how to reduce, mitigate, maybe even eliminate debilitating stress and live in joy daily. Who doesn’t want that in their life? That’s how to contact. www.BarryShore.com. Do it. You’ll be happy. Thank Gary.

Barry, thank you so much for taking the time to be here. I’m looking forward to staying connected as we go on our journeys. I love what you’re doing. Count me in. I’m going to go over there and sign up. Thank you so much for being here and we’ll stay connected.

Can we leave everybody with a blessing? Our blessing from Gary and Barry is to go forth, live exuberantly, spread the seeds of joy, happiness, peace and love. Go MAD. Go make a difference.

I love it. That is so awesome.

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About Barry Shore

BYW 19 | The Joy of LivingKnown as the “Ambassador of JOY,” Barry Shore is a mental health activist, philanthropist, multi-patent holding entrepreneur, speaker, author, podcaster, and former quadriplegic who is now swimming around the world! Barry’s podcast, The JOY of LIVING, is heard globally by hundreds of thousands and has over three million downloads.His latest book, The Joy of Living: How to Slay Stress and Be Happy is available on Amazon and Apple Books.

After a rare disease paralyzed Barry from the neck down, he created the JOY of LIVING Institute™ (a platform that teaches people to live in joy, no matter the situation), The Keep Smiling movement that has reached multiple celebrities and distributed millions of “Keep Smiling” cards worldwide, and Changebowl which is a philanthropic platform featured in Oprah’s Magazine.

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Podcast

Contributing Through A Mindset Of Abundance And Customer-Centric Real Estate With Brandon Brittingham

BYW 12 | Customer Centric

 

Bringing value to your business could simply mean giving value to others. Brandon Brittingham, recognized as one of the best real estate agents in America, credits a customer-centric approach as the driver of his success in the field. For him, it’s about clients over commission. He says once you provide the best value and service, the commission will work itself out. Together with Dr. Gary Sanchez, they explore Brandon’s WHY of Contribute and how he’s achieved success while positively impacting the world. Brandon also shares his mission to coach and train new real estate agents and change the industry for the better. Stay tuned to get to know more about Brandon’s purpose and vision, as well as his means in serving others.

Watch the episode here:

Listen to the podcast here:

Contributing Through A Mindset Of Abundance And Customer-Centric Real Estate With Brandon Brittingham

Welcome to the show. We go beyond just talking about your why and helping you discover and then live your why. If you’re a regular audience, you know that every episode, we talk about one of the nine why’s and then bring on somebody with that why so we can see how their why has played out in their lives. We’re going to be talking about the Why of Contribute. If this is your why then you want to be part of a greater cause something that is bigger than yourself.

You don’t necessarily want to be the face of the cause but you want to contribute to it in a meaningful way. You love to support others and relish the success that contributes to the team’s greater good. You see group victories as personal victories. You are often behind the scenes looking for ways to make the world better. You make a reliable and committed teammate and you often act as the glue that holds everyone else together. You use your time, money, energy, resources and connections to add value to other people and organizations.

In this episode, I’ve got a great guest for you. His name is Brandon Brittingham. He is one of the foremost experts on the shore in a short sale, foreclosure, investment real estate and has been recognized nationally for his achievements. Having lived on the Eastern Shore for most of his life, he is familiar with every aspect of the local communities and properties within them.

He is considered one of the leading real estate agents in the country and has won many awards for his success in real estate including Eastern Shore of Maryland’s Top Agent, 2012 NAR Class of 30 under 30 and was featured on the cover of NAR Magazine. He was named by Real Trends as one of the best real estate agents in America.

Brandon, welcome to the show.

Thank you.

For those people that are on the West or Midwest, where is Eastern Shores? What part of the Eastern Shore are you?

I’m in Maryland. I’m in between the Maryland and Delaware border. If you don’t know Maryland, that’s where Baltimore is. Washington DC is technically in Maryland. Although it’s not considered in Maryland, that’s the part of the map I’m on and then I’m on the Eastern Shore of Maryland, which is on the Coast. We’re famous for the Maryland crabs. That’s where all the good crabs come from the United States.

How close are you to Baltimore?

Clients over commission. Click To Tweet

From where I live, it is about two hours.

Take us through where did you grow up? How did you get on the path that you’re on? How did you get into real estate?

I lived in Maryland my entire life. I have moved around. I’ve lived in a couple of different cities like New York, Philadelphia and Florida. I have always had an interest in real estate. When I was younger, my father told me I should get into real estate because he had a construction background. When you’re younger, anything your dad tells you to do, you do the opposite. I got into real estate from wanting to invest in real estate and that’s what led me to get into it. I bought a couple of investment properties. I didn’t have the best experience and that led me to want to get my license only, honestly, to buy and represent myself and then I quickly found my calling in real estate that my purpose was to be in this business.

What about that business feels right to you? How do you view your business?

One of the things that I saw that was a challenge was when you came in as a new agent. It was like, “Go figure it out.” It’s a tough business to be in especially if you’re new so early, I figured it out that I had a different way of doing it. I was very customer-centric. I cared about my clients. I wanted to go above and beyond so I started to do well.

I then wanted to teach that method to other people because I saw that eventually, there was going to be a ceiling, then I switched my business model from being a single agent to building a team. That led us to 2020 where we were the number one team in the entire state of Maryland and we’re number five in the United States as far as homes sold. It has been a pretty cool journey. It has been pretty cool to bring people into my environment, watch them succeed and do well.

What do you mean by customer-centric versus what were other people doing? How was customer-centric any different than what everybody else says?

I can tell you from my experience when I bought a house or the first investment property. I didn’t have great communication with my agent. I almost felt like a commodity. Investment property aside, when someone buys or sells us a house, it’s a huge emotional attachment that they have. It could be their first house. It’s their dream. They saved money for it or whatever the case is.

They may have come from another country where laws are different, homeownership was out of reach, maybe or something they never thought that they could achieve. On the other side of that, people have kids. Their kids grew up there and they have all kinds of memories. This is a huge emotional attachment to purchasing and selling a house.

BYW 12 | Customer Centric
Customer Centric: Investment property aside, when someone buys or sells us a house, it’s a huge emotional attachment that they have.

 

Honestly, it’s a stressful process, especially nowadays. A lot of different industries have accelerated through tech where there’s a lot of archaic methods still used in a real estate transaction. I felt that from a customer service standpoint, my experience wasn’t the greatest and I didn’t want my customers to feel that. I wanted to be able to solve every problem I possibly could and give them the peace of mind that they didn’t have to worry or stress. That’s how I approach my business model. By doing that, we started to see tremendous growth.

You’re primarily residential real estate, right?

Yeah. I have done some commercials. I’m in property management and a couple of other verticals but I would say I spend the most time in residential.

When did you get into residential real estate?

What I’ll tell you is why I think I got a different view of it is because, in 2008, we went through a recession. From 2008 to about 2010, I spent the majority of my time trying to help people not lose their house to foreclosure so I got a different emotional attachment to doing business with people because I was helping them fight for their lives and not get put out on the street.

Prior to even that happening, I had a different model of customer service in my head and I felt like a lot of the agents that I had experienced back then didn’t have that customer-centric model. I took that and then we went into recession. I was making sure I took care of people when a lot of people ran away from foreclosures and short sales at that time. I didn’t and I helped a lot of people. On the other side of that, when the market turned, all those people that I helped became customers for life.

Take us through what that is now. What does a customer-centric real estate agent or real estate company look like? What do I get for that? What does that feel like to me?

It’s a couple of things. Number one, if you’re hiring me to sell your house, it is providing the best value I can. By that, what I mean is the best photography, best marketing, best systems, best process, best CRMs and the best team that I can put behind you. Unfortunately, there are still people in our business that do take cellphone photos and do limited marketing for your most expensive asset.

Aside from that, we’ve scaled our operation to figure out any problem. A prime example is you’re in the middle of a house transaction and home inspection comes back. There are nine things wrong with their house. Maybe, we negotiate it down to six but with the six you’re going to have to deal with whether this person buys it or another person buys it. I got a team of contractors and I’ll dispatch it. It’s a company that I own. We’ll take care of it and you won’t have any headaches.

If you’re the best at the process and you provide the best level of service, the commission will work itself out. Click To Tweet

I have a mini-storage/pads business because I’ve had situations where a moving company doesn’t show up or settlement day gets pushed or whatever the case is so we’ll dispatch our team to do that. We’re in the construction business so we can build people’s houses and again, do repairs or if anything like that comes up.

We try to take every single piece of the home transaction and control it because another thing that was a big deal to me was there were times in my real estate career where there was a part of the transaction that I couldn’t control went wrong and I couldn’t fix it. You, as a consumer, that’s all you remembered. You knew it wasn’t my fault but that was the pain that you felt. When you went to go buy or sell again, you had this nightmare or still to this pain. What I tried to do was get rid of the pain in every transaction.

A lot of that has to do with communication too and being in constant communication with you as to what’s going on throughout the transaction then ultimately, at the end of the day, it’s about looking out for your best interest where I would be like, “You’re the customer. It’s your choice but in my opinion, I don’t think this is the best offer. I think we can get a better offer.” On the flip side, “I think this is a good offer and if you let this one go, I don’t know that I’ll get you one as good.”

One of the core values in my business is clients over a commission. To sum all that up, it is how I can provide you the best value and give you the best service that’s not attached to the outcome of my commission because if I’m the best of the process and I provide you the best level of service, the commission will work itself out. If I do a good job for you, you’re going to tell people. I don’t want to paint everybody with the same brush but you probably didn’t have the same experience that you’ll have with us with other people.

I can tell you from my own experiences that that’s a different process. You’re covering all the bases that could come up to make sure that the transaction goes through, which is what both you and I want.

You as a homeowner and especially in these times, there are so many companies that are out there that control the ecosystem in products. There are so many things you have to think about when you have to buy and sell a house. Frankly, it’s stressful. You have a life and you don’t do this all the time so then you’re like, “I got to figure out a mortgage, this title, insurance, and moving. What if something goes wrong?” all those kinds of things. We tried to figure out how to take the pain away from you and give you peace of mind and we built companies around doing that.

For those of you that are reading, before we started the show, I had Brandon go through and discover his how and his what. He’s got his why, how and what. Brandon’s why is what we talked about. It was to contribute. You can hear it in everything that he says. He wants to have an impact. He wants to make a difference for people. How he does that was finding better ways and then his what was simplify. His why is to contribute to a greater cause. How he does that is by finding better ways to help them move forward and ultimately, what he brings is a simple solution where he makes it easier for them to get things done.

That comes out loud and clear when we learn your story. You want to be the one that makes a difference for them and helps them have an impact. Now, you found so many better ways to do it that other people didn’t think about or maybe they did but didn’t take the initiative to and then you simplified the whole process so that if anything goes wrong, you’ll have an answer.

I think at our core, we crave human connection. Look at what we went through with COVID. I don’t know about you but the first time I was around people again, I think the first thing I said for about 45 minutes was, “It’s good to be around people again.” For me, I don’t look at a customer as a transaction. I look at that as a relationship and what kind of deposits I am making for this long-term relationship.

BYW 12 | Customer Centric
Customer Centric: To sum all that up, it is how to provide the best value and give the best service that’s not attached to the outcome of a commission.

 

I’ll tell you another thing we do that’s very different. Every single person that we’ve ever sold a house to, we send them four gifts outside of holiday gifts. We send them four kinds of personalized, curated gifts every year to try to stay and have that connection with them because it is a big deal to me. The thing about it is when you come to m and you want to buy and sell a house, it’s typically because of a life event. It’s not a transaction.

“My wife got a job, my wife is pregnant or I got a job out of town.” On the flip side, mom and dad passed away. Whatever it is, there’s a life event. For me, I want to know why you’re selling because it gives me the ability to figure out how I can help you best and then I want to understand the pain that I got to move you away from.

For me, I get close with my clients and I have a real connection with my clients. I think that that’s why we’ve grown. I’ve ingrained that into my team because I think depositing into relationships long-term makes a huge difference. I’ve had several clients of mine end up coming to work for me or become really close friends of mine so we look at it differently that way. The most rewarding thing for me that I can’t put value or money on is when you impact someone’s life in a positive way.

A case in point, I hear in a transaction something like, “I’ve never been to a Baltimore Ravens game. I’d always want to do that,” and at settlement, I give them tickets to the Baltimore Ravens game. It’s not wonky or because I want them to refer me business. I want to make an impact on your life and I want to create a memory point for you. Real estate is just the vehicle and I’ve been fortunate enough to get those connections over the years because of my real estate business.

I know you’ve been in this business since 2007 and you’ve built it quite significantly so what’s next for you? Where do you want to go next? What are some of the things that are on the horizon for you?

COVID put a damper on this but I had started to speak nationally and on stages, not just real estate but business building, inspiration and getting people to find their true greatness and the true champion that’s inside them. Because of what I’ve done in real estate, I’ve gotten into coaching, masterminds and things of that nature. I got a book coming out end of 2021 or the first quarter of 2022. My goal is to impact as many people’s lives as I can and it’s easier to do that when you get on stage or through the internet now, where we can do a group coaching session with several hundred people. To me, that’s pretty cool.

It’s pretty cool when you get people that after something you said, a coaching session or speaking on stage saying, “This part of your presentation or this thing that you said changed the trajectory.” Not to get super negative but I’ve had a couple of people tell me, “I watched your presentation when I was contemplating suicide and this one specific thing that you said or how you said it changed my mind.” I’ve connected with people that way.

One of the best feelings in the world is when I’m speaking on stage and I can see the change in somebody. I can see it in their face and their eyes and then getting that connection afterward. That’s another cool thing that I’m working on aside from building all the companies continually through customer experience and bringing people into my environment and changing their lives.

Do you take people that are not in real estate and teach them how to do real estate?

The most rewarding thing that you can’t put value or money on is when you impact someone’s life in a positive way. Click To Tweet

That’s 100% what we love to do because I can come in and teach them and train them my way, which is very different than the industry. They’re easier to mold because we do things a lot differently and even people without sales experience. We bring them into our environment and it works out really well.

Do you think that people at the top of the real estate industry do things similarly?

Yes, I do.

I’ve had two other top-of-the-industry residential realtors on the show and you three sound similar. You’re in different parts of the country and do your own few things but maybe 90% of you all do the same and 10% you have your special sauce.

What’s cool about that is we’re all friends too. There’s a conglomerate of us that are at our perspective production and typically, we’re all friends and hanging out in the same rooms.

I could see that because, in order to get there, you had to do a certain amount of things really well and then you got your other little local flavor things that maybe somebody here couldn’t do. That’s neat. If you had to narrow it to one thing that has been the secret to your success from going in and from starting to the top of the food chain, what’s that one thing been?

It’s thinking in abundance.

What do you mean?

We are trained over time to think in scarcity and think about ourselves and not think in abundance. I’ll give you an anecdote from our industry. A lot of people won’t go to the stage and tell people their playbook of how they run their business. I will because I think in abundance. I don’t think of scarcity. If I think in scarcity or if I give away my secrets someone is going to compete with me. I think of it the opposite way. I’ve spoken before and someone in that stage came to work for me or by putting that message out, I found another customer or someone found me through something I did on the internet by giving out free information.

BYW 12 | Customer Centric
Customer Centric: Don’t look at a customer as a transaction. Look at that as a relationship.

 

Leading with value is thinking in abundance. Thinking in scarcity is I have to get something and I’m transactional. When I stopped thinking about myself and when I started thinking globally of how I could help more people, that’s when a lot of things changed. The other thing too is when you think of scarcity, everything is a destination. What I mean by that is when you think in scarcity, you think that a certain amount of money is enough or a certain status or thing is your destination.

When you think in abundance, your destination is being the best version of yourself at all times and that is I’m always thinking of abundance because I know that I can get better and I can make people’s lives around me better. When you think of scarcity, you think that if I have this amount of money or if I have these things, I’ll be happy. When I thought of scarcity and I achieved certain things, I still had a hole so then I’m trying to chase the next thing. When I switched to if I could concentrate on being the best version of myself every day and then implementing that on the people around me and stay in that abundance mindset, that’s when a lot of things changed for me.

How did you come to that realization? What happened that said, “Maybe you’re on the wrong path. Maybe this other path is better.” What was that moment?

I think a big influence on me was my grandparents. My grandfather, who’s now passed away and my grandmother is still alive. My grandparents didn’t have very much and were very poor. I was very fortunate and lucky enough to buy them a house and put them in a new house before my grandfather passed away. My grandfather had a heart attack in his mid-30s and he was told that if he lived to 50, it would be a miracle. He lived until 83 or 84 and they said the whole time he was a medical mystery because I can’t tell you how many open-heart surgeries and strokes he had. He had a pacemaker and he was diabetic. Whatever you can imagine, he had wrong with him.

He always had this mindset of doing for others. It’s always this positive mindset. As I got older and I understood what was keeping him alive, it was by far his mind because he had lost control of physically where he was. I remember that my grandparents were super poor and if they had $20 in their pocket, they would give it to somebody off the street. His happiness and will to live kept him alive for so long. My grandfather’s quality of life is 100% based on how he thinks and that kept him alive for so long. That was one of the things that changed for me.

Early in my career, my main goal was to put my grandparents in a house so that he could enjoy the rest of his life in a brand-new house. I can’t tell you memory-wise what exact year that was but I think that was the connection of, “You have this guy who’s been through it but he can’t get beat down mentally. He’s living the best life he can because that’s where he’s at mentally.” That was the connection that I made.

Did that allow you to see from scarcity into abundance?

100%.

I work out a couple of days a week with a friend of mine who’s the top commercial real estate guy here in New Mexico and almost to a word, he said exactly what you said there. It’s really interesting. He said, “I used to be upset when I would bring somebody in and train them and then they would leave and go start their own and compete with me. That upset me to no end. I gave him all my secrets. I gave him all my stuff.” When he switched it to abundance and continued to help them, mentor them, teach them and show them because there’s enough for all of us. He said it brought him so much joy and happiness that it was worth more than anything that he could have ever made off of them monetarily.

Leading with value is thinking in abundance. Click To Tweet

The pie is always bigger. If you think in scarcity, you think that if you give up a piece, you’re giving up something when the pie is bigger than we all really think it is.

You are already coaching and mentoring masterminds with other real estate agents. Where would you like to take that? What do you see coming for you in that area? It seems like everything you’re touching now is going great for you and you’re going to expand out and show other people what you did. Where would you like that to go?

If we could impact a couple of thousand real estate agents and show them how we’ve done it and there’s a better way. Also, impart on them how we do it so that it changes the consumer’s mindset of our real estate agents’ value as well. I want to put a dent in the industry and make our industry better. It’s to teach people how to do the transaction better but also help fulfill their lives by teaching them how to do everything the right way. I’d like to impact as many people as I can doing that.

One of the things that Paul Allen, who started Ancestry.com, told me one day, I asked him, “What was the best piece of advice you’ve ever been given?” He said, “The best piece of advice I was ever given was to not take advice from people that don’t think as I do.”

That’s a good one.

That popped into my head as you and I have been talking here because what you say would resonate well with somebody who has your why but it may not resonate very well with somebody who doesn’t. Somebody who has the why of contribute will listen to you and say, “That’s exactly what I’ve been looking for and what I want. Give me more,” but some of the other whys might listen and say, “That sounds good but that’s not me. That’s not what I’m trying to do.” It’ll be interesting as you go along to see which ones take off with your advice and which ones say, “That was nice but I’m doing my own thing.” That makes a lot of sense to me. I’m wondering if that is something I would have energy for like you do.

I can tell you that I’ve brought some nonbelievers and converted them.

That’s awesome. If people that are reading this, real estate agents or not, want to connect with you to go through your course or work with you, be mentored by you or have you come to speak at their event, what’s the best way for them to get ahold of you?

The best way is honestly Facebook Messenger because I get so many emails, phone calls and all that crazy stuff. Rather than send people to the website, I really like to connect with people and I don’t mind it. I have a whole team that helps me in case I can’t get to somebody. It’s Brandon Brittingham. Find me on Facebook. Shoot me a message. You’ll find all my stuff from there but whatever specifically we can connect you with or help you with, that’s the easiest way to get to me.

BYW 12 | Customer Centric
Customer Centric: The pie is always bigger. If you think in scarcity, you think that if you give up a piece, you’re giving up something when the pie is bigger than we all really think it is.

 

Brandon, it has been awesome having you on. Thanks for taking the time away from you. I’m sure you have a busy day every day. I’ve enjoyed our conversation.

Thank you for having me.

It’s time for our new segment, which is Guess The WHY. I’m going to go with somebody I’m not sure about this one and I would love your help with it. I’m going to talk about Bruno Mars. I love Bruno Mars. I love his music, his energy, his story, where he came from and how far he has come. Many of his songs are hits. What do you think his why is?

I’m going to take a stab at his why. I think it’s going to end up being trust. Creating relationships based upon trust is Bruno Mars’ why and that’s just a total feeling. I don’t know for sure. If you know Bruno Mars, connect him with me but I have that feeling that he’s somebody that when he was really young had his trust broken and some of his songs are about that. The feeling that I get when I see him leads me towards trust. What do you think his why is? That’s where I’m at.

Thank you for reading. If you have not yet discovered your why, you can do so at WhyInstitute.com. You can use the code PODCAST50 and discover your why at half the price. If you love the show, please don’t forget to subscribe below and leave us a review and rating on whatever platform you’re using to tune it to our show because our vision is to be the first step that people take when they’re trying to figure out who they are. Like the start here button and we want to be able to impact a billion people in the next five years so giving us a great rating would sure help out. I will see you in the next episode. Have a great week.

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About Brandon Brittingham

BYW 12 | Customer CentricBrandon is one of the foremost experts on the shore in Short sale/Foreclosure and investment real estate, and has been recognized nationally for his acheivements. Having lived on the Eastern Shore for most of his life, he is familiar with every aspect of the local communities and the properties within them.
He is considered one of the leading real estate agents in the Country and has one many awards for his success in real estate including :
-Eastern shore of Maryland’s Top Agent units Sold 4 years in a row
-2012 NAR class of 30 under 30, was on the Cover of NAR Magazine.
-Named by Real Trends as one of the “best real estate agents in America for 2013”
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Podcast

Finding A Better Way: Joe Maez Discusses Leadership, Mentoring And Mindset For Success

BYW S4 7 | Better Way

Finding a better way is what drives human success. To be able to find a better way, we need leadership, mentoring and the right mindset. In this episode, Dr. Gary Sanchez sits down for an insightful discussion with Joe Maez, real estate agent and founder of The Maez Group. Joe is an armed forces combat veteran who has leveraged the training, mindset and mentoring of many to get to where he is today, despite coming from a challenged community. Learn great insights from Joe and Dr. Sanchez by tuning in to this episode.

Watch the episode here:

Listen to the podcast here:

Finding A Better Way: Joe Maez Discusses Leadership, Mentoring And Mindset For Success

Welcome to the show, where we go beyond just talking about your why and actually helping you discover and live your why. If you’re a regular reader, you know that every week, we talk about one of the nine why’s and then bring on somebody with that why so you can see how their why has played out in their life. In this episode, we’re going to be talking about the why of a better way.

If this is your why, then you are the ultimate innovator. You are constantly seeking better ways to do everything. You find yourself wanting to improve virtually anything by finding a way to make it better. You also desire to share your improvement with the world. You constantly ask yourself questions like “What if we tried this differently? What if we did this another way? How can we make this better?”

You contribute to the world with better processes and systems while operating under the motto, “I’m often pleased but never satisfied.” You were excellent at associating, which means that you are adept at taking ideas or systems from one industry or discipline and applying them to another always with the ultimate goal of improving something.

I’ve got a great guest for you. His name is Joseph Maez. He was born and raised in Northern New Mexico. Joe is not afraid to go the extra mile. He’s a graduate of UNM Anderson School of Management, a US Army combat veteran and the first New Mexico broker on record to close over 100 million in residential real estate in a single year.

He’s recognized as being amongst the leading real estate professionals in the country selling thousands of homes in Albuquerque and Rio Rancho metro areas. Armed with a unique and extensive knowledge of local markets coupled with unparalleled marketing and negotiation skills and discipline, Joe brings a true passion to every real estate transaction. Joe is a sales coach and consultant to many public and private companies. Joe, welcome to the show.

It's not about what you say. It's about what you do. People can say things, but it's about what they do that is worth more. Click To Tweet

Thanks for having me, Gary.

This is going to be fun. I’m looking forward to this. Tell everybody a little bit about your background. Take us back to where were you born? When you went to UNM, how did you get into the military and then how did you get into real estate? Let’s go down that path.

I was born in Española, New Mexico, a little Northern New Mexico town up in Rio Arriba County. I went to school in Cuba, New Mexico, until I was in third grade. At that point, my father got a job up in Chama, so he moved us up to Abiquiu. That’s pretty much where I grew up. My graduating class was eighteen people, Gary, in Coronado High School.

Most people reading this will not know what Española is like, what kind of reputation it has and what it is known for. Give people a sense of where that is and what that is like.

To me, it’s a beautiful place. It doesn’t have the best of reputations. It was known as being the low rider capital of the world and the heroin capital of the world which we’re trying to change. There’s a lot of amazing people that come out of the Española Valley area. It’s a beautiful country, too. For people that are reading that never experienced it, it’s a challenging location. It’s a challenging community. More specifically, where I graduated from was a place called Gallina, New Mexico, which is where the Coronado Leopards are. It was a consolidated school.

I rode the bus for 45 minutes in the morning to get to school. It was neat because I took my daughter on a little trip and I hadn’t been back to that school in twenty years. The campus gates happened to be open on a Sunday afternoon and I took my daughter through there. I said, “That’s where your daddy went to school.” She’s like, “No way.” My kids are going to some great schools. I want them to go to school where it’s cool to be smart because when I was growing up, it wasn’t cool to be smart. MPC had to do things a little bit differently. I graduated from that school.

I did the delayed entry program for the Army Reserves. Both my grandfathers are Vietnam veterans. I always wanted to be like those guys. Those are my gold standard. That’s what a man should be. Just studying what you’re studying and doing what you’re doing. A lot of things are learned. We want to be like the people before us. I have great mentors. I was the only person from my generation to go and join the military. As soon as I possibly could, I even told my recruiter, “I was laid down.” Normally people just hold out for a bonus or something like that, but I joined up right away.

BYW S4 7 | Better Way
Better Way: Going to war is super humbling because you never realize how good you have it until you don’t have it.

 

I was a combat engineer. The good thing that my parents did is they always programmed us. They said, “You’re going to college.” That was awesome. My first major was sports medicine because I was super into sports and always liked to run, lift weights and do all that stuff. We didn’t have enough kids for the football team at the school that I went to, so that was a bummer. If you’re going to play basketball, you have to run fast. You had to be faster than everybody else, which helps me out in my industry right now. You have to be faster than everybody else.

You got to be resourceful.

I joined the Reserves and then I got a business degree. When I was going to college, mom and dad said, “You got to go to college.” I was going to NMSU down at New Mexico State and then one day I woke up, I said, “What’s going on with you?” I used to sell my artwork in the old town. I did stuff for the Spanish market when I was growing up. My father-in-law taught me how to carve crosses in Spanish colonial furniture and things like that.

One day, I was like, “I’m not going to be in people’s feet for the rest of my life,” and then I said, “I’m going to business school.” I left NMSU and went back to Anderson because I have a strong business school and that was that. Halfway through my graduating semester, I was deployed to Iraq with the 101st Airborne Division. That was in 2003 when we invaded Iraq. That was an eye-opener.

Both my grandfathers were war vets. My dad’s a war vet. This was part of me going into that role. When you’re in your twenties, you don’t think that war is a bad thing. As sick as it sounds, you’re excited to go to war. When you get around that in my life, there’s not a lot of good that comes from war but I can tell you that great experience came to me from war.

Going to war is humbling because you never realize how good you have it until you don’t have it. That’s always been a saying. Sometimes people get tired and they don’t know what that means until they experience it. Even going to school, certain relationships that you’ve had, advice that your father or your mother and advice that mentors gave you, a lot of times, we take that for granted. Taking running water for granted and taking a shower in cold water or things like that. What was supposed to be a four-month deployment turned into thirteen months, so that changes your perspective on life.

What was that like?

Nobody ever likes to admit their shortcomings but I was the kid growing up that going to college was checking the box for me because if you didn’t go to college in our family, everybody gave you the guilt trip because all our fathers and mothers had done it. My grandmother was the first valedictorian in the family line, which was great to move the needle forward. I didn’t even buy books in college. I just went, listened, and passed every test with A’s, B’s, and the occasional C.

When I got back from Iraq, I got straight A’s because, unfortunately, Anderson didn’t give me any credit, not even a partial credit, but it was fine. I got down into it. I finished off when I graduated with straight As in my last semester, which never happened. I was in the books and I was reading, and I was like, “I’ll never take education for granted like that,” or opportunities for that matter. That was neat. I needed that.

10% of what you're going to learn is in the classroom. The other 10% is reading in a book, but 80% is actually rolling up your sleeves and doing it. Click To Tweet

Going to war for me was an eye-opener. I was a hell of a soldier. When you’re in your twenties, that’s a great time to be a soldier when you don’t need to have any kids or worry back at home. In my 40s, I’d probably be a different soldier than when I was then because I was one of the youngest NCOs, which is a Non-Commissioned Officer. I got out as an E-6 after eight years of being in which I was always a fast tracker. I always max my PT test and all the educational stuff. I was good at it. I always excelled.

I had soldiers that reported to me that were twice my age which was another learning lesson because I didn’t have enough miles to empathize with them about what was going on back at home because it was hard for some of these guys to be far away from their families. I couldn’t empathize. It takes time to get that kind of experience.

Now, I’m a pretty decent communicator because people always say, “You’re only 40 years old,” and I’ll tell them, “I’m 40 years old, but I got a lot of miles on me.” Sometimes I feel like Forrest Gump because there are many things. Forty is young and I still had a lot of life experience. When I was coming back from Iraq, my wife started looking for homes for us because where I come from, everybody does.

That’s the way a lot of people think about things. They say, “This is the path of life that people need to take.” It’s like, “You go to school, then you go to college. After you go to college, you get a job. You worked that job for as long as it takes to retire. You contribute to whatever your retirement account it is. When you retire, you get a hobby.” The way that you throw and get married, have kids and buy a house. There are these paint-by-numbers things for your life and that’s all learned.

When I came back from Iraq, I told my wife, “I had some good money saved because number one, when I was there, there wasn’t anywhere to spend that money.” These poor guys come back in debt because they have access to the internet. I did not touch that money, so I had a pretty good amount of money saved when I came back. I said, “Time to check that box and buy a house.”

Rosie started looking around for a house and then when I finally was able to talk to her when I came back into town, she’s like, “You would be a good real estate agent.” I said, “What’s a real estate agent?” She’s like, “They help people find houses. They make a lot of money, too.” I was like, “I like money.” At that time, I was bartending at my family’s bar in college and I did pretty good bartending.

Bartending is listening to people and making sure their drinks are full. They’re not waiting on you for that matter. Being a good listening ear but also remembering them, knowing what they like when they show back up again. I was a great bartender. She said, “You love helping and listening to people.” I said, “Real estate. How’s that work?” She said, “It’s a 100% commission paid.” Where I come from, you get a paycheck on the 1st and the 15th. I said, “I will listen.”

I went to career night with her and I listened to the guys that were putting on the career night. They are super awesome guys. They totally put on a good show and sold me on it, but when they told me 100% commission paid, I still had those limiting beliefs in my mind about, “Could I do it?” We both agreed that we’re going to get our licenses. Rosie got her license and went with the brokerage here in town.

At that time, Pulte Homes was doing a lot of college recruiting. They’re on campus and it was in real estate. They advertise a $55,000 a year salary with benefits. I was like, “Great. There’s the security.” I went with it. I interviewed and I got the job. It was a fun process. There’s a lot of time we probably don’t have to talk about that but it was neat. My military service got me in the door there. I would have never gotten in the door if I didn’t have my degree because they’re only looking for college grads.

BYW S4 7 | Better Way
Better Way: When any company rolls out a CRM, they lose so many people because people just don’t like change.

 

Number two, it was when war veterans were coming back from Iraq. I was one of the first people to come back and that was exciting. They hired me pretty quickly, which was great. I started with this company and it was awesome. Their sales training program was phenomenal. I didn’t know that at the time but my mentor’s name is Brian Fink and he used to tell me, “If you want, I’ll give you extra training. Meet me in my office at 5:00 AM.” He offered that to the whole sales staff. I was one of the only ones that showed up and he took a major liking to me.

Before that, this is where I got recognized. The company had rolled out a CRM. It was a national initiative. Pulte is a Fortune 147 company. You know how that is, Gary. We’re both better way guys. Sometimes when any company rolls out a CRM, you lose so many people because people don’t like change. I’m like, “Give me change. I love change.” That’s what I realized about myself. I’m an intern at this time. I’m low on the totem pole, which is great. I’m learning.

All of a sudden, corporate flies into town. Nobody even knows who I am. They said, “We’re looking for a Joseph Maez.” That’s before I started going by Joe. I remember my VP’s assistant was like, “That’s our young guy. He’s working down in the South Valley.” My VP says, “If he did something wrong, we could assure you he’s new,” or whatever. They said, “No. He’s the number one user of SalesLogix in the country. We want to talk to him because we noticed the sales in his community have gone through the roof.”

This was a platform at that time in 2004, 2005. That was the first year I started to see mass emails and things like that were going out. I was using it because I had to network with the brokers in the community. The rest was history, Gary. I used that system and then they had me teach it. For seven years, I was with Pulte. In my last two years with that company, I was the number one salesperson in the entire nation, which was awesome. It all came with great training. Pulte had an amazing training program.

Ryan did a good job of investing in me and he’s an integral part and mentor. He was inspirational to me. I’ll go cool stuff development-wise, so I learned a lot about construction and finance. There’s so much that goes into it. It was like a Master’s degree in real estate. Towards the end, they started laying off people. Pulte changed in general because it was in the downturn. A lot of the people that I looked up to were getting cut and let go for the right reasons. The company could not sustain that type of overhead anymore.

To me, I’ve never seen anything like that so it was hard for me to take even though I was a great revenue generator. At that point, I was untouchable. You got a 25, 26-year-old guy making $500,000 a year. It was amazing. I was at the top of my game. My wife was on the resale side and I’m on the new construction side. We’re doing great.

My little boy was two at the time and Rosie was pregnant with our little girl and then this lady came into town. She was from Pulte corporate. After they started laying off the executives, they came to depend on me. I knew I wasn’t going to get touched because I was a revenue generator. The last person you’re going to touch is the revenue generator.

When she came to town, she’s like, “You’re Joe Maez?” I said, “Yes.” She’s like, “I hear you get whatever you want around here.” I was like, “Where’s this coming from?” She said, “Starting next year, we’re going to cut your commission. The reason we’re going to do that is because we know you’re used to making a certain amount of money and you’ll work harder to make that same amount of money.” I was like, “It’s the cold-blooded killer.”

Nothing replaces experience. You have to have good quality experience. You have to get somebody to mentor you. Click To Tweet

She was hired to do that. She’s honestly one of the best things that ever happened to me because I had been toying about going out on my own for a couple of years at that point but I didn’t do it. I have second-level limiting beliefs. I knew I could do it. A lot of agents and marquee brokers in town were like, “Joe, you got to make people just come to you.”

I didn’t have anything to do with the sale. I was an order taker. I’m listening to that and I’m like, “All this stuff is adding up,” but I knew I was an X-factor. I always make things happen. It’s funny when I was younger, I never thought algebra would come in handy. I solve for X every day. I’m always solving for X, whether it’s figuring out a problem or finding out a better way to do things.

At this point, I’m on the top of my career. One day, I was at a company picnic and our new division president was there. He and I got along well. Six months had passed since that lady had that conversation with me and I’m forever grateful for her. She said, “What’s going on, Joe?” I said, “I’ve never done this before. I’m going to give you guys my two weeks.” I don’t have anything lined up, Gary. He’s like, “What is it? Is it about that conversation you had with someone?” I said, “No, it’s not that.”

In fact, I’m glad that happened because this company is amazing. Up to this day, it is one of the best companies out there because they always stood behind its product. It didn’t matter how much it costs. They always warrantied stuff. It’s seriously a great place to learn. I got to prove to myself that I’m not what they say, that I’m not just an order taker out there. They’re like, “If you ever want to come back, the door’s always open.” I appreciate that but I told them that I wouldn’t be back.

In my first year, I went to the same brokerage that my wife was with because the owners and I are good friends. Out of 550 brokers, I’ve placed number four in my first year. That was awesome. I knew I always wanted to be number one. Meaning, top in units and volume. The only way I could do that was by having a team because I was doing it all by myself.

At this point, my wife was taking care of the kids and taking care of me full-time, which is a hard job and taking care of our household. I would not want that job. Supporting us is the hardest job in the Maez family. That was good that she got to stay at home and she got to do all that. Here, I hit the ground. At this point, I started shopping for companies that I could have a team. They had teams here in Albuquerque, but they weren’t a real team. I would kill myself from stress and exhaustion if I was going to work as hard as I was my first year in residential resale.

I looked at RE/MAX and Keller Williams. I went with Keller Williams because they have a great philosophy in how they approach doing business with people, win-win or no deal, which I love. It’s got to be a win-win. By the way, financially, it made a lot of sense from a team perspective. That way, my team members can make decent money as well because I can’t be making all the money. We did that and grew that company. Keller Williams blew up. That was when I broke the $100 million mark and took the number one spot in Albuquerque. It’s been a documented thing for years.

A few years ago, I left Keller Williams and said, “At this point, the buck stops with me.” I started The Maez Group. We closed $149 million in production for 425 units, which is my all-time best. It’s a small brokerage. We have about eight brokers here. Most of them are new, so I specialize in training newer agents. The only difference was when I was with Keller Williams, I would lose my experienced brokers to the company. You got to get it. People want to make more money. Who am I to tell a broker that’s been with me for a certain amount of time like, “I can’t give you a raise.”

BYW S4 7 | Better Way
Better Way: Never take education for granted, or opportunities for that matter.

 

The Maez Group is like the boot camp for newer brokers and if they want to stay long term, they can. The Maez Group is a training ground. It’s where you learn how the real world in real estate works. Everybody has all these cool classes but the real world is a real world. What I provide is real-world experience. There’s a separate brokerage that I own which is called AI, which stands for All In.

These are people that are all-in. They’re not doing this. They’re not doing that. They don’t have one foot over here. They don’t have one foot there. They’re all-in in real estate and they’ve been vetted by me. They’ve been trained by me. They have no criminal record. These are people that you can trust in your home with your family and stuff like that. That’s a new launch.

There’s OP which stands for On Purpose. OP is for people that went through The Maez Group and couldn’t do AI because it’s a lot of work. Now they realize that real estate isn’t as easy as everybody says it is. They worked hard for their license and they still have a lot of contacts. Through OP, they don’t have to be members of the board of realtors with all the fees, but they can refer people to The Maez Group and they can get paid a referral fee on that.

It’s like a triangle of companies. I own a title company as well called Signature Title and it’s been years since we’ve opened it. It’s super successful. It’s doing good business. It’s great. That’s where we’re at. I have an amazing staff. We discovered our why’s with you, but as a better way person, it’s nice to see that because The Maez Group does what it does because we did find a better way.

A little flashback that I had when Gary was when my mentor was around telling him, “We’d sell away more houses if we had somebody to do our paperwork. It seems like every time I’m writing up a contract in the sales office, somebody is coming in wanting to buy, but I’m face to face with somebody writing him up on a deal.” He’s like, “When you’re the boss one day, you could do things how you want to do.” I said, “Noted.”

Now, you do.

My salespeople do not write their own purchase agreements. We have an experienced contract writer that writes all of our contracts. My claim to fame is over 3,000 transactions, Gary, and I’ve never been in a courtroom. The money is great, but having a great reputation is even better. If an attorney would go and say, “You have a pattern of behavior,” the pattern of behavior would be a success and doing things right. Also, creating a business model that people know that when they’re doing business with us, it’s getting done right. We spend money on the processes to make sure that they don’t have to worry about. That’s why people hire brokers to give themselves some insulation from liability.

Question for you then, you said that you’re the guy that makes things happen, what do you attribute to your ability to make things happen?

A lot of that is a combination of a lot of things. Number one, my mom. I’d always say, “I can’t do that.” She would quickly say, “You can and you will.” That was instilled in us at such a young age. My parents were always the candid type of people. In the military, I remember it’s been ingrained in you over time. One of the things that I always would remember was no excuse. If a drill sergeant or a higher up came up to you and say, “What’s this all about?” I’d say, “No excuse and we’d fix it.” We never make excuses and we always would complete the mission. Thinking back, we never had a failed mission because we always never gave up. Looking at things differently, there’s a lot of tenacity that goes into it and the can and the mindset.

Enjoy the process of learning and learn well, because if you skip a step, you might not be able to survive if something really serious. Click To Tweet

One of my favorite sayings was by Henry Ford, “Whether you believe you can or you can’t, you’re right.” That is a huge mindset. There were things that we’ve done here that everybody said, “You can never do that,” but we did it. It’s a mindset that if we know that we can do things, we can get it done. That’s the answer to your question. It’s a mindset more than anything.

When you work with new brokers, what are some of the things that you work with them on so that they can get over these fears? There’s a lot of fear jumping into a commission-only kind of situation.

I learned from these guys, too. I’m a mentor and I’ve mentored some great people in fact, but they mentored me, too. They didn’t even know it but they’ve been helping me out as well. I’m putting myself in their shoes. One thing that I know that we do differently is a real-life experience. I’m an audiobook type of guy, so this show is great. I’ve listened to some of the podcasts and it’s great for a guy like me because I’m not a pick-up-a-book-and-read type of guy.

One of the things I listened to in a book was, “10% of what you’re going to learn is in the classroom. The other 10% is reading in a book, but the 80% is rolling up your sleeves and doing it.” That’s the approach that I love for the newer agents. For me, it’s maybe not the best analogy, but as a wolf would teach the pups how to hunt, that’s how I teach people how to do things. It’s roll with me. We do it, they do it, so do it. If you’re watching me do it, you’re going to be way more comfortable than if you read it in a book or some guy that was teaching in class that’s never even done it. He’s just qualified to do teach the class. This is a real-world experience.

When any of my brokers come out of my camp, if they give me two years, I would put them up against any seasoned broker out there, just from how to get things done. They’re hearing that a seller calls me upset about a low offer or me negotiating that. They hear firsthand the negotiations on offer and how you get the highest price for a seller. They hear firsthand deals are going to miss closing and both the buyer and seller have scheduled moving trucks and everybody’s up in arms about that.

That’s a real-life experience you will not learn in a book or any class by somebody that’s teaching a class that’s probably not even qualified to teach a class. This is real-world stuff, so they’re seeing it for real. You’d be surprised, Gary, some agents will never sell a house because they don’t know how to write the contract. They’ve never made a single contract but once they’ve made that first contract, it’s all good. Now, they did it.

It’s almost like rites of passage. It’s like, “I’ve done that. I’m not afraid of it anymore.” Like a lot of things in our life. The first time somebody skydives, they’re probably freaked out. The second time, probably not so much. If they come back, then they’re probably not afraid of it. It’s the same deal. What I do is get people past that threshold sooner.

I remember there was a broker that I used to see in the office all the time when I was back at Keller Williams. I always remember these stories. Keller Williams is one of the best training companies there is. They do a lot of classroom training. She was going to those classes. I have probably been there for about eight months. I saw her in the hallway and said, “You sold anything yet?” She says, “No, I haven’t sold anything yet.” I said, “I’m going on a listing appointment. Come with me.”

She jumped in the car with me and she watched me list the house. When I was driving back with her to the office, I got a call from one of my buyers. There was a house that we emailed them because we have automatic trips and they wanted to see it. I said, “I’ll have one of my brokers open the house for you.” I said, “You’re going to go open the house and after you go open the house, we’re going to write it up.” She said, “Really?” I said, “Yup.”

BYW S4 7 | Better Way
Better Way: If you think it’s expensive to hire a professional, try hiring an amateur.

 

That was her first transaction. I said, “Have the buyers call me from the house.” They called me from the house. I ran payments with them over the phone. I told them about how the process works. She’s listening and watching it. It’s probably something that she had been in those classes for sixteen months and never even experienced. I had her write up the deal for me. I showed her how to write up the deal. She’s not on my team, but she’s a producing broker out in society right now. I know that was the spark that lit the flame. That’s what I do.

The other thing about me is that I’m a man of abundance. I never think about, “That’s my competition,” because it’s not. There’s so much business, Gary. For me, I noticed that it changed her life. It changed my life, too because it reinforced my beliefs that I love helping people. As Rosie said years ago, “You’d be a good real estate agent. You like helping people.” Why would I be good at anything? Because I love helping people.

What was the spark that set you from the guy who didn’t know anything to off and running?

This is going to sound pretty weird, but I grew up doing hard labor and doing stuff where I was even thinking back about my military careers. I was an NCO, but I had all the credits to be an officer. I always did things the hard way. When I realized how much I could do and what a living I could make with using this, that’s where things took off. It was a dream come true. A lot of people will say, “Joe got lucky.” I got lucky to find my niche and my niche is I can take things that are in bad shape and I can make them shine.

One of the hardest things for me, Gary was when I reached what I felt was the pinnacle of my career. A lot of people will probably never reach that spot but I was fortunate to reach it. It’s a breaking point. I don’t know if you can identify with this. I’m pretty sure you can because you’re a winner. I reached a point where I’m like, “I’m the number one guy. I’m selling all this stuff. I’m selling all these houses,” and then you’re like, “I’ve climbed to the top of this mountain. Now what?”

It seemed like I’ve always been in the military, I climbed that mountain. I did that. I went to Pulte, I climbed that mountain. I was done there. It seems like a seven-year cycle. It’s eight years in the military and 7 or 8 years in new home sales. Now I’m at this 7 and 8-year mark in residential resale and I’m at the top of my game, and then you started thinking, “What now?” It’s like the Rocky series. He was like, “Now, what?”

I took a year off and I let the company do its own thing. It still did well, but I realized how much I missed the interaction of being with people. It’s crazy but saving people’s lives. When you sell sometimes, there are situations where you’re saving somebody’s life in this. I’m able to help people in situations where I know another broker might not be able to do it.

For instance, I got a deal that’s closing. We sold their house. Everybody sees my sales and they see this one that’s sold for $2.7 million. They see all these big deals that close, but we sell everything. This house that I am selling on the outskirts of Los Lunas is a $149,000 property. We get it under contract and the seller doesn’t have the money to make all the repairs that have come upon this house. They’re already under contract in another property, so they have to close.

Sales is not a bad word. Sales is helping people. It's getting people to decide on something that's good for them. Click To Tweet

There’s the foundation on this mobile home that needs repairs but they don’t have it. There’s the septic that failed on this house and needs to be replaced but they don’t have the money. The neighbor next door has been living in this house and four people are using this well. The neighbor refuses to sign a Shared Well Agreement, even though these people have been living there for eight years and they’ve been paying the electricity down as well. She won’t sign a Shared Well Agreement. The buyer’s lender will not sell that property unless there’s a Shared Well Agreement or they have their own well.

Guess who drilled the well? I drilled the well for $20,000. I replaced the septic for $55,000 and I did the foundation for probably about $1,500. I don’t have to tell you but the commissionable event in that was maybe $5,100, but I can’t. They have enough proceeds coming out of the sale to where they signed something saying they’ll pay me back at closing. I’m able to do that. I know I can get it done. It’s neat to be in a position like that where you can bridge the gap. There was like, “How did you sell 425 homes?” I found a way to get it done because I’ve been fortunate to be good at what I’m doing. I’m able to help way more people because I’m able to bridge the gap.

There’s a lot of great real estate agents out there and we both know a lot of them. What is it that makes you good? What is the mindset? What is that X factor? What is that thing that somebody who’s reading to this who are thinking, “I’m considering getting into real estate. I am in real estate and I’m trying to figure out how do I go from beginner to expert? How do I go from survival to abundance?” What is it?

The answer to that for me is nothing replaces experience. You have to have a good quality experience. You have to get a great mentor, somebody to mentor you. It’s crazy to see real estate agents coming out and they get into it because they say, “There’s this guy and he’s got this and he’s got that. He doesn’t even speak good English.” The truth is if I can do it, they can do it. What they’re missing is the years of failure that come in there and learning the hard way, too.

When I mentor people, my goal is to save them like my dad and my mom used to give me all this great advice that I never took. My goal is that I get them to take my advice and save them some steps that I had to take that they shouldn’t have to take. That’s where it’s at. It’s been mentored. There are many agents coming into any industry. I know that when you’re a dentist, you don’t just start working on people’s teeth. It took time. You had to watch somebody that had crazy experience perform things and that made you a better person.

There are people in this industry and I have my qualms with this industry because number one, they just let anybody get into it, which is sad. If you think it’s expensive to hire a professional, try hiring an amateur. A lot of people don’t realize that until they have to call me up. They’ve spent double or whatever.

Electricians have an apprentice and journeyman program. That’s what people need to do. They need not to cheat the system. I mentor young ones at a couple of colleges in the summer. They said, “What’s the biggest piece of advice you can give to somebody younger like me?” I said, “Enjoy the process of learning and learn well because if you skip a step, you might not be able to survive something serious.”

I deal with millions of dollars of production. What happens if you make a mistake? Are you able to make it right? If you’re a true professional, you have to be able to make it right. That’s why to work with a true professional costs money, but a true professional should pay for themselves. I always tell myself, “You want to get to the point where your experiences were so much that when people hire me, it’s almost like getting me for free because I pay for myself during the transaction.” From the advice that I’m able to give people. I always say it’s experience.

BYW S4 7 | Better Way
Better Way: It’s not just about the real estate process. It’s about knowing your product too.

 

I have an autographed picture here in my office of Nolan Ryan and Robin Ventura. Nolan Ryan has Robin Ventura in a headlock. I have a signed copy of that picture right here. I have it in my office for a reason and I named that picture, Experience, because Nolan Ryan was at the end of his career and probably one of the best pitchers of all time. He’s a Hall of Famer. There’s this young guy who steps up to the plate. Robin Ventura was a pretty big guy and a hotshot back then and Nolan beat him.

Nobody knew that Robin was going to charge. Robin acts like he’s taking the basics and watching them on YouTube and all that stuff, and then halfway, he decides he wants to charge Nolan. Everybody thinks, “Nolan wasn’t afraid.” “You’re talking about a veteran pitcher. Do you think he’s been charged before?” “Maybe once or twice.” He walked towards Robin Ventura and not one bit of fright, he went for it. What that all went down to me was an experience. The man had been in his fair share of scraps. He knew how it was going to turn out. He knew how to handle the situation. That’s what happened but he couldn’t have done that.

Having your mentor when you first started, how much of a benefit was that

It was a huge benefit. I didn’t know that at the time because I was young. You don’t have to be young. I’m talking about being young in the profession. When you’re learning a new trade, so to speak, you don’t know it at the time but you realize later down the road how valuable certain mentors were. My mentor, Brian, taught me the critical path of sales and we never skipped a step. I have my way of doing things right now but my way couldn’t have been my way without his way. Everything from how you greet somebody to how you get a commitment.

Sales is not a bad word. To me, sales are helping people. It’s getting people to decide on something good for them, not what’s good for me. I approached sales in a way that I’m helping somebody and I’m solving a problem. He went a lot deeper. A lot of real estate brokers help people find houses. He taught me how to know money well. Knowing the mortgage side, knowing the different programs and being knowledgeable about all the ways.

If somebody’s a doctor, a lot of people don’t know that there are zero-down programs for physicians with no mortgage insurance. They’ll say, “Call this lender and get back to me.” I’m like, “Nobody’s ever going to call that thing.” They’re almost afraid of going to a lender as much as they’re afraid of going to the dentist. That’s the reality. That’s human psychology and human nature. I always knew the money side. He taught me the value of learning the money side. It’s not just about the real estate process. It’s about knowing your product, too. That’s where the construction knowledge came into play. How does that work?

I remember one of the first things when I was selling houses in the southwest, a guy came in and he was on Sandi Pressley’s team. He was the buyer’s agent for Sandi Pressley, Arny Katz. He is one of the better buyer brokers out there and I’m brand new. I’m the new kid on the block. Arny wants to show his client a spec on a standing piece of inventory out there and the guy comes in and said, “What kind of roof is this?” This was years ago. I said, “I don’t know but I’ll get that answer for you.” He says, “What kind of windows are these?” “I don’t know but I’ll get that answer for you.” “What kind of air conditioning is this?” “I don’t know.” “What the hell do you know?” “I don’t know but I’ll get that answer for you.”

The cheap way of doing things ends up costing you the most. You get what you pay for. Never go to the lowest bidder. Click To Tweet

That was one of those defining moments in my life where I said, “I will never be in that position again.” I pulled Antonio, who was our project manager at the time out there. I said, “Antonio, I want to learn everything about construction, from permitting to the CO. Use me,” and they did. Antonio and his team taught me well about how the construction process works. When I show up to an appointment, I’m not just some other realtor.

I know about PSI in slabs. I know about the different types of slabs. I know about windows. I know more about somebody’s house than they know about their house when I show up and that’s great because I’m an expert. I’m not just anybody else. We are experts. On the money side, if I’m representing a buyer or seller, they can get their mortgage lender on the phone.

They call me the lender’s broker because I’m super low maintenance and by the time I give them somebody to talk to, they’re already qualified. I just need them to pull credit. I’ve already talked to the people about it. I already run numbers. I have already set expectations. It’s pretty easy for them. I know how to ask the questions. I know about the different programs and the reality of all that. That came with time and experience and being a student of the craft.

You said something important there that I wanted to touch on. You said you helped people make a decision. That seems like a big difference between helping them buy a house or helping them in the other areas. When I’m trying to buy something, that’s the hardest part. How do I make a decision? If you can help me do that, you’re my guy.

Here’s the thing about you, Gary, you do what you do, which is what you do and that’s great. You stay in your lane and that’s all fine and good. When you come into my domain and into my universe, that’s my universe, so my job is to be of value to you. You don’t know the market the way I do. Chances are, if you’d give me 5 to 10 minutes to talk with you and you casually tell me because I’m going to be asking you a lot of great open-ended questions to have you open up to me, I’m going to know where that property is. It might not even be on the market but I’m going to know where it’s at. I’m going to know that financially it meets your needs, it’s not going to put you in hardship and it’s going to meet a timeframe that’s comfortable for you.

By the way, unless you’re paying cash, I probably know about a program that you don’t know about that’s going to put a smile on your face. That’s what it is. I’ve seen people that have told me while we’re looking within the next twelve months to move, but after maybe a 30-minute conversation with me, they’re moving and it’s for the better. It’s not that I sold them something. I just showed them something that they didn’t know about.

I always tell my brokers, “Tell our clients something that they don’t already know.” There’s a reason why Zillow, Realtor.com and those types of platforms exist. They are a disruption. The disruption is the fact that people aren’t creating the value that they should. When Zillow is doing the job for you, if the buyer or the seller knows more than you do, then he fails. That’s the way I see it. Technology shouldn’t replace brokers like me because we’re valuable. Anybody else that I train, I want them to build in their value that they never have to be intimidated by some app that’s going to be created. People will always do business when they know there’s value.

BYW S4 7 | Better Way
Better Way: People will always do business when they know there’s value.

 

The last question and I know you’ve talked about a lot of great advice and given a lot of great advice. What would you say is the best piece of advice you’ve ever received or you’ve ever given?

I receive a lot of great advice. There was a Spanish saying, and it says, “Lo barato cuesta caro,” which means the cheap will end up cost. The cheap way of doing things ends up costing you the most. I’ve learned that you get what you pay for in most cases. Never go to the lowest bidder. That’s one of the better advice and that’s in everything, too.

It goes all the way around. If you’re going to go about something the easy way, it doesn’t have to be about money. It could be about taking the easy way out versus putting in the work. That saying can mean so much on many different levels. Don’t ever cheat yourself. You got to put in the work to get what you deserve if you want it.

As far as advice that I give, that’s a tough question, Gary. I give a lot of advice but the advice that I give is by my actions and watching what I do and that’s how I do things right. Having kids, I’ve learned that it’s not about what you say, it’s about what you do. People are watching you and they’re watching how you deliver. That’s the best example because a lot of people can say things but it’s about what they do that is worth more.

Joe, I appreciate you taking the time. I know you’re busy. Thank you for being here. I’m glad we got a chance to do this finally. I know we get to see each other from time to time, but we haven’t had a chance to sit down and learn about you. It’s fascinating how you’ve gone from where you came from to where you are now. There are a lot of great lessons there. Thank you so much for spending the time. If there are people that are reading that want to connect with you, want to learn more about you and maybe want to work with you in buying or selling a house or being mentored by you, how should they get ahold of you?

The best way to do it is to go to my website. It’s www.JoeMaez.com and they can inquire. They could fill in an inquiry and we’ll get with them.

Joe, Thanks again. I’ll see you on the golf course.

Thank you.

I want to wrap it up with our Guess Their Why. I want us to use somebody popular and that would be from the TV series, Ted Lasso. What do you think Roy Kent’s why is? If you watch Ted Lasso, you know exactly who Roy Kent is. He’s one of the favorite characters. He says whatever he wants to say whenever he wants to say it and the way he wants to say it. He’s serious, direct and to the point, no fluff, just right at it.

I’m going to guess that Roy Kent’s why is to simplify because he doesn’t mince words. He doesn’t worry if he hurt your feelings. He says it how it is. He’s nothing fancy. Just right to it. If you like that, you know what you’re getting. There is no extra fluff or candy that goes with it, then that is Roy Kent. What do you think Roy Kent’s why is?

I want to thank you for reading. If you have not yet discovered your why, you can do so at WhyInstitute.com. You can use the code PODCAST50 and get it for half price. If you love the show, please don’t forget to subscribe or leave us a review and a rating on whatever platform you’re using so that you can help us impact one billion people in the next few years by helping them discover their why, how and what. It’s what we call your Why.os. Thanks, everybody. I’ll see you next episode.

 

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