In this episode of Beyond Your WHY Podcast, we’re privileged to host Robert Glazer, a distinguished entrepreneur, author, and the Founder and CEO of Acceleration Partners. Recognized for his contributions to performance marketing, culture-building, and leadership development, Glazer has been named #2 on Glassdoor’s list of Top CEOs of Small and Medium Companies in the US. His profound understanding of business dynamics and leadership makes this episode a must-listen for anyone aiming to elevate their personal and professional journey.
Join us and delve into:
The Importance of Core Values: Discover how these guiding principles, unique to each individual or organization, shape decisions and behaviors, and learn why it’s crucial to identify and uphold your core values.
The Impact of Overusing Strengths: Understand how over-reliance on strengths can lead to challenges, such as micromanagement or lack of delegation, and learn strategies to balance and effectively utilize your strengths.
The Intersection of Core Values and WHY: Explore the powerful connection between a person’s core values and their “why”, and how understanding this intersection can offer deep insights into behavior and motivations.
Don’t miss this chance to learn from one of the industry’s most respected leaders. Tune into the episode now to uncover valuable insights that can transform your approach to life and work.
[00:36:27] Core values and organizational rewards.
[00:42:35] Psychological safety in organizations.
[00:43:38] Mental and physical health for leaders.
[00:48:12] Manifestation and Friday Forward.
[00:52:56] The best piece of advice.
Listen to the podcast here
Uncovering the Secrets of Leadership with Robert Glazer on Beyond Your WHY Podcast
In the ever-evolving world of entrepreneurship and leadership, it’s crucial to stay ahead of the curve by learning from the best. The Beyond Your WHY Podcast, known for its insightful discussions with industry leaders, recently hosted an episode featuring Robert Glazer, a name synonymous with innovation and leadership excellence. Glazer, the founder and CEO of Acceleration Partners, is a celebrated author and a recognized authority in performance marketing and culture-building. His unique insights and strategies have earned him a spot as #2 on Glassdoor’s list of Top CEOs of Small and Medium Companies in the US.
The Importance of Core Values in Leadership
One of the key takeaways from this episode is the significance of core values in leadership. Glazer emphasizes that core values are not just buzzwords but guiding principles that have been true since childhood. They are the things most important to us and when violated, can cause discomfort or discord. These values are used to make decisions and should be unique to the individual or the organization. In the competitive business landscape, understanding and upholding these values can be a game-changer.
The Double-Edged Sword of Strengths
Another enlightening point Glazer brings to the table is the impact of overusing strengths. While strengths are crucial for success, over-reliance on them can lead to problems. For instance, a leader with a “better way” mindset might struggle with micromanagement or a lack of delegation. This insight underscores the importance of balance and self-awareness in leadership, reminding us that even our strengths can become weaknesses if not properly managed.
The Intersection of Core Values and Why
Perhaps one of the most profound insights from the episode is the intersection between a person’s core values and their “why”. Glazer explains that there is a strong connection between what we value most and our motivations. Understanding this intersection can offer deep insights into our behavior and motivations, ultimately leading to more effective leadership and personal growth.
This episode with Robert Glazer is a treasure trove of leadership insights and strategies. Whether you’re an aspiring entrepreneur, a seasoned business leader, or someone interested in personal development, these takeaways can provide valuable guidance. Tune into the Beyond Your WHY Podcast to learn from industry leaders like Glazer and discover how to elevate your personal and professional journey.
If you love the show, please don’t forget to subscribe and leave us a review and rating on whatever platform you are using. Thank you so much for being here. I will see you in the next episode.
In this episode of Beyond Your WHY Podcast, we are joined by the remarkable Joel Weldon, a Hall of Fame speaker and renowned speaking skills coach. Weldon’s journey from a shy, self-conscious individual to a top-tier speaker is a testament to his belief in the power of mindset and the importance of effective communication. His story is not just inspiring, but also provides valuable insights for anyone looking to improve their speaking skills and personal growth.
By tuning into this episode, you will discover:
The Impact of Mindset: Joel shares his experience of struggling in sales until he changed his mindset. He learned from Earl Nightingale’s “The Strangest Secret” that “you become what you think about,” which led to a dramatic improvement in his sales performance.
The Power of Speaking: Understand why communication skills and public speaking are crucial in personal and professional growth, potentially increasing one’s value by 50%.
The Impact of One Idea: Hear Joel’s personal experience on how a single idea or sentence can change your life forever.
Don’t miss out on this opportunity to learn from Joel Weldon’s transformative journey and his invaluable insights on effective communication. Listen to the episode now and take the first step towards enhancing your speaking skills and personal growth.
[00:09:41] Self-confidence and missed opportunities.
[00:14:17] A life-changing sales opportunity.
[00:18:09] The power of changing thinking.
[00:23:37] Toastmasters speech contest journey.
[00:27:06] Overcoming the fear of failure.
[00:29:15] Getting paid for speaking.
[00:34:23] The impact of punchlines.
[00:39:03] Power words that make impact.
[00:49:08] Setting up a quote.
[00:52:01] Effective goal setting techniques.
[00:55:15] The power of “even”.
[00:59:51] The power of goals.
[01:05:08] Thinking about your audience.
[01:09:10] Demographics and audience analysis.
[01:14:24] Knowing the audience for success.
[01:19:26] Using audience members’ names.
[01:23:42] Enthusiasm and storytelling.
Listen to the podcast here
From Shy to World-Class Speaker: Joel Weldon’s Secrets to Becoming a Powerful Speaker
Joel Weldon: A Master Speaker and Coach
In the ever-evolving world of personal development and professional growth, one name stands out – Joel Weldon. A Hall of Fame speaker and renowned speaking skills coach, Weldon’s transformative journey and insights are the centerpiece of a riveting episode of the Beyond Your WHY Podcast.
The Profound Impact of Mindset
One of the key takeaways from this episode is the profound impact of mindset on our lives. Weldon shares his personal experience of struggling in sales until he changed his mindset. He learned from Earl Nightingale’s “The Strangest Secret” that “you become what you think about,” which led to a dramatic improvement in his sales performance. This powerful message resonates with anyone striving for success, emphasizing the importance of a positive and focused mindset.
The Power of Speaking
Another major highlight of the episode is the power of speaking. Weldon underscores why communication skills and public speaking are crucial in personal and professional growth. Echoing Warren Buffett’s statement, he suggests that mastering these skills can potentially increase one’s value by 50%. This is a must-listen for entrepreneurs, leaders, and professionals who want to enhance their communication skills and make a greater impact.
The Transformative Impact of Ideas
Lastly, Weldon shares how a single idea or sentence can change your life forever. His personal experience is a testament to the transformative power of ideas, making this episode a treasure trove of inspiration and wisdom.
A Stepping Stone to Your Success
Listening to this episode of Beyond Your WHY Podcast with Joel Weldon is more than just a learning experience. It’s a journey into the mind of a master speaker and coach, offering invaluable insights into effective communication, the power of mindset, and the transformative impact of ideas. Don’t miss out on this opportunity to learn from one of the best in the field. Tune into the Beyond Your WHY Podcast and let Joel Weldon guide you towards enhancing your speaking skills and personal growth. This is not just a podcast episode, it’s a stepping stone to your success.
If you love the show, please don’t forget to subscribe and leave us a review and rating on whatever platform you are using. Thank you so much for being here. I will see you in the next episode.
About Joel Weldon
Imagine this: you are so terrified to stand up and speak to people that you avoid it until, at age 28, you finally decide to give your first presentation. Joel Weldon began his 48-year career as a Hall of Fame Professional Speaker exactly like that, and NOT because he was amazing on that day. In fact, it was the result of feedback from an audience member, who said, “You are the worst speaker I have ever heard in my entire life.” What would you have done if somebody said this after your first effort overcoming your greatest fear?
Joel decided on that very day that he would learn how to speak effectively, and did he ever! In the four decades that followed that life-changing event, Joel was paid to speak at over 3,000 events around the world. His unique business card is an 8 ounce can that says, “Success Comes in Cans not in Can nots.” Over half a million people have his success can as a constant reminder of what they CAN do.
Some people do, and some people teach, Joel excels at both. Joel is all about results and has personally coached over 10,000 speakers. He created a system to enable any speaker to deliver a powerful message with clarity and impact, whether in person or virtually. Joel Weldon’s “Ultimate Speaking System” is designed to help business owners, entrepreneurs and individuals use speaking to grow their business by getting the results they want. Joel’s philosophy is simply this: make your message impossible to be misunderstood, because speaking is simple, when you have a system.
Joel’s commitment to health and fitness is evident by his energy level, which his clients always recognize as one of his unique qualities. In addition to working full-time as a speaker and speaking skills coach, Joel spends over 60 days every year on the water — skiing, surfing and “air-chairing” on a slalom course. He has been married to his high school sweetheart, Judy, for 59 years, has 2 daughters who work with him every day, and 4 wonderful grandchildren.
In this episode of the Beyond Your WHY Podcast, join host Dr. Gary Sanchez as he welcomes Joel Weldon, a renowned speaker and expert in communication skills. Joel’s journey from being paid just $25 for his first speech to commanding $25,000 per presentation showcases his expertise and the value he brings to the table. With over 274 presentations in 1974 alone, Joel’s speaking system has been refined through years of experience, making him a trusted authority in the field.
Listen and uncover…
The Power of “You”: Discover how addressing your audience directly as individuals can create a deeper connection and engagement, elevating your speaking skills to new heights.
Secrets of Impactful Openings and Closings: Learn how to captivate your audience from the very beginning and leave a lasting impression with powerful closing statements, ensuring your message resonates long after you’ve finished speaking.
Harnessing the Power of Quotes: Understand why quotes are an essential tool in your speaking arsenal, and learn how to effectively utilize them to amplify your message and engage your listeners.
If you’re looking to enhance your communication skills, connect with your audience on a deeper level, and transform your speaking abilities, this episode is a must-listen. Join Dr. Gary Sanchez and Joel Weldon as they share invaluable insights and strategies that will help you become a more effective and influential speaker. Tune in now to unlock the secrets of persuasive speaking and unleash your full speaking potential.
Listen to the full episode now to gain valuable knowledge and take your speaking skills to the next level.
[00:10:39] Always open with the point of the story.
[00:12:28] Overcoming fear of public speaking.
[00:17:30] One idea can change your life forever.
[00:21:13] The power of mindset.
[00:24:09] Different thinking.
[00:26:29] The worst speaker ever.
[00:33:17] Joining the Toastmasters Club.
[00:34:19] Man under construction.
[00:38:54] Overcoming the fear of failure.
[00:43:03] Systematizing speaking techniques.
[00:49:00] The ordinary speaker’s opening.
[00:51:21] Talk to the audience as if it’s only one person.
[00:55:13] Using “I” vs “You”.
[01:01:21] Impactful use of quotes.
[01:03:11] The power of words.
Listen to the podcast here
Unleash Your Speaking Potential with Joel Weldon: Master the Art of Persuasive Communication
Are you ready to take your speaking skills to new heights and captivate your audience like never before? In this blog post, we delve into an insightful podcast episode featuring Joel Weldon, a renowned speaker and expert in communication skills. Join us as we explore the key takeaways from this episode and discover the power of Joel Weldon’s expertise in transforming your speaking abilities.
Unveiling the Power of Joel Weldon
Joel Weldon’s journey from earning a humble $25 for his first speech to commanding $25,000 per presentation is a testament to his remarkable expertise and influence in the speaking world. With an impressive track record of delivering over 274 presentations in 1974 alone, Joel has honed his speaking system into a powerful tool that can help individuals unlock their full speaking potential.
The Power of “You”
One of the major highlights of this episode is the emphasis on addressing your audience directly as individuals. By using the word “you” throughout your speech, you create a deeper connection and engagement with your listeners. This powerful technique elevates your speaking skills, allowing you to connect with your audience on a personal level and make a lasting impact.
Secrets of Impactful Openings and Closings
Joel Weldon shares valuable insights on crafting impactful openings and closings. By captivating your audience from the very beginning and leaving them with a powerful closing statement, you ensure that your message resonates long after you’ve finished speaking. Learn the art of creating memorable and engaging openings and closings that leave a lasting impression on your audience.
Harnessing the Power of Quotes
Quotes can be a game-changer in your speaking arsenal, and Joel Weldon reveals their true potential. Discover how to effectively utilize quotes to amplify your message, engage your listeners, and add credibility to your speech. Joel’s expert advice on incorporating quotes will help you elevate your speaking skills and deliver compelling presentations that leave a lasting impact.
Why Joel Weldon is a Game-Changer
Joel Weldon’s wealth of experience and expertise make him a trusted authority in the field of speaking. His insights and strategies have helped countless individuals transform their communication skills and become more effective and influential speakers. By implementing Joel’s proven techniques, you can unlock your full speaking potential and captivate any audience with your persuasive communication.
If you’re eager to enhance your communication skills and become a more effective speaker, this podcast episode featuring Joel Weldon is a must-listen. With his invaluable insights into the power of “you,” impactful openings and closings, and harnessing the potential of quotes, you’ll gain the tools needed to elevate your speaking abilities. Don’t miss out on this opportunity to learn from one of the industry’s best. Tune in now and unleash your full speaking potential with Joel Weldon
If you love the show, please don’t forget to subscribe and leave us a review and rating on whatever platform you are using. Thank you so much for being here. I will see you in the next episode.
About Joel Weldon
Imagine this: you are so terrified to stand up and speak to people that you avoid it until, at age 28, you finally decide to give your first presentation. Joel Weldon began his 48-year career as a Hall of Fame Professional Speaker exactly like that, and NOT because he was amazing on that day. In fact, it was the result of feedback from an audience member, who said, “You are the worst speaker I have ever heard in my entire life.” What would you have done if somebody said this after your first effort overcoming your greatest fear?
Joel decided on that very day that he would learn how to speak effectively, and did he ever! In the four decades that followed that life-changing event, Joel was paid to speak at over 3,000 events around the world. His unique business card is an 8 ounce can that says, “Success Comes in Cans not in Can nots.” Over half a million people have his success can as a constant reminder of what they CAN do.
Some people do, and some people teach, Joel excels at both. Joel is all about results and has personally coached over 10,000 speakers. He created a system to enable any speaker to deliver a powerful message with clarity and impact, whether in person or virtually. Joel Weldon’s “Ultimate Speaking System” is designed to help business owners, entrepreneurs and individuals use speaking to grow their business by getting the results they want. Joel’s philosophy is simply this: make your message impossible to be misunderstood, because speaking is simple, when you have a system.
Joel’s commitment to health and fitness is evident by his energy level, which his clients always recognize as one of his unique qualities. In addition to working full-time as a speaker and speaking skills coach, Joel spends over 60 days every year on the water — skiing, surfing and “air-chairing” on a slalom course. He has been married to his high school sweetheart, Judy, for 59 years, has 2 daughters who work with him every day, and 4 wonderful grandchildren.
Embark on an extraordinary journey of personal and professional growth in the latest episode of the podcast series. Join us as we delve into the inspiring story of Brandon Mergard, a trailblazing leader in the coaching industry. From humble beginnings in customer support to assuming the role of CEO, Brandon shares his remarkable path and the transformative power of stakeholder-centered coaching.
In this captivating conversation, Brandon unveils the evolution of coaching, highlighting the pivotal role it plays in leadership development. Discover how he revolutionized the traditional coaching model by integrating innovative strategies and implementing a culture of continuous improvement. With a keen focus on building a community of coaches, Brandon envisions a future where collaboration, research, and data-driven insights revolutionize the coaching landscape.
Gain invaluable insights as Brandon explains how Stakeholder-Centered Coaching drives impactful results. Explore the profound connection between effective leadership and the perception of others, challenging the conventional norms of coaching. Uncover the fascinating research and methodology behind Stakeholder Center Coaching and how it transforms leaders, their organizations, and their stakeholders.
Whether you’re a coach, a leader, or someone seeking personal growth, this episode is a must-listen. Brandon’s expertise and passion shine through as he shares practical advice, personal anecdotes, and a compelling vision for the future of coaching. Prepare to be inspired, empowered, and motivated to unlock your full potential and make a lasting impact in your personal and professional life.
Don’t miss this captivating episode filled with actionable insights, thought-provoking discussions, and a deep dive into the world of coaching. Tune in now to discover the keys to unleashing your potential and embark on a transformational journey of self-discovery and growth.
[00:33:21] Leadership improving family interactions.
[00:39:19] Building a culture of failure.
[00:41:03] Stakeholder-centered coaching.
[00:44:21] Generalists vs Specialists.
[00:47:58] Community coaching.
[00:51:38] Follow-up and Leadership Efficacy.
[00:56:04] Improvements of using WHY.os.
[00:58:21] Knowing your “WHY”.
Listen to the podcast here
Challenge Accepted: Breaking Boundaries in Coaching and Leadership
In the fast-paced world of professional coaching, standing out from the crowd requires a unique blend of skills, adaptability, and a commitment to continuous improvement. In a recent episode of the Beyond Your Why podcast, we had the opportunity to delve into the journey of Brandon Mergard, a coaching industry leader who has transformed the way coaching is perceived and implemented. This blog post uncovers the key takeaways from the episode, revealing valuable insights that can empower individuals to unlock their full potential and drive success in both their personal and professional lives.
Embrace Growth Mindset: Journey towards Continuous Growth
Brandon’s story exemplifies the power of embracing a growth mindset. By constantly seeking new challenges and expanding his skill set, he elevated his career from coaching support to leading an entire certification business. This highlights the importance of ongoing learning and development to achieve personal and professional growth.
Streamlining Processes for Enhanced Efficiency
Within the coaching industry, identifying areas for improvement is crucial. Brandon’s focus on streamlining procedures and codifying processes not only improved internal efficiency but also led to the development of a systemized approach with guaranteed and measurable results. This commitment to efficiency can significantly enhance the client experience.
Stakeholder-Centered Coaching: Driving Real Results
One of the significant contributions Brandon made was introducing stakeholder-centered coaching. This approach involves involving stakeholders in the coaching process, ensuring the leaders’ growth is aligned with the perceptions of those around them. This collaborative approach leads to tangible and impactful results.
Cultivating a Culture of Learning and Experimentation
Brandon advocates for fostering a culture that embraces failure as an opportunity for growth. By encouraging experimentation and learning from mistakes, organizations and individuals can drive innovation, continuous improvement, and resilience in the face of challenges.
Authentic Leadership: Defying Expectations
Despite initial perceptions, leaders should feel empowered to lead authentically, embracing their unique qualities and approaches. Brandon’s journey highlights the importance of defying expectations and finding a leadership style that aligns with one’s true self.
Building a Community of Coaches
Collaboration and community-building are essential in the coaching industry. Brandon emphasizes the power of creating a network of coaches, fostering knowledge sharing, and mutual support. This sense of community not only benefits individual coaches but also elevates the coaching profession as a whole.
Research-Driven Approaches: Enhancing Effectiveness
Investing in research and evidence-based practices is paramount to deliver impactful coaching results. Brandon emphasizes the need for ongoing research to understand desired coaching outcomes and the active ingredients that drive success. This commitment to evidence-based coaching ensures clients receive the most effective and tailored support.
The Holistic Approach to Leadership
Leadership effectiveness extends beyond individual traits and behaviors. Brandon’s insights shed light on the importance of stakeholder perception and how it influences leadership effectiveness. A holistic approach that considers the entire ecosystem of leadership is crucial for long-term success.
Applying Personal Insights to All Aspects of Life
Discovering one’s “why” and gaining self-awareness doesn’t only benefit professional endeavors but also enriches personal relationships and overall well-being. Brandon’s personal experience highlights how understanding oneself can lead to a more fulfilling and purpose-driven life.
Brandon Mergard’s journey in the coaching industry offers a wealth of insights for aspiring coaches, leaders, and individuals looking to unlock their potential. By embracing growth, fostering a culture of learning, and focusing on stakeholder-centered approaches, one can achieve remarkable results. As the coaching industry continues to evolve, it is essential to prioritize research, authenticity, and collaboration to drive positive change and make a lasting impact. By applying these lessons to both personal and professional aspects of life, individuals can unlock their full potential and embark on a transformative journey of growth and success.
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If you love the show, please don’t forget to subscribe and leave us a review and rating on whatever platform you are using. Thank you so much for being here. I will see you in the next episode.
About Brandon Mergard
Brandon James Mergard is an internationally acclaimed business executive and leadership coach. Currently serving as the CEO to Marshall Goldsmith Stakeholder Centered Coaching®, Mergard has spent the past decade taking bold steps to drive business performance.
Since its founding in 1987, Stakeholder Centered Coaching (SCC) has focused primarily on the US market. In the early 2010’s Mergard was brought into the then-nascent firm to establish a sustainable international business arm in 18 months. Within five years of rapid success, he grew the team of FTE’s six-fold while increasing revenue per person by 3 digits, new customers per annum from 45 to 700, and tripled his vertical’s profit margins. During the same time, his training curriculum earned the company multiple international awards for training excellence and thought leadership. He subsequently installed new teams on 5 continents to accommodate an expanding customer base in 110+ countries.
Spending so much of his career working in the field has taught him that coaching is an indispensable partnership specifically for high performers who want to fortify their competitive edge, regardless of their domain. To enact such a change, Mergard uses the Stakeholder Centered Coaching® methodology. The coaching approach leverages key stakeholders in making meaningful, sustainable changes in leadership behavior while quantifying the results. The powerful process was designed by his business partners Dr. Marshall Goldsmith, the world’s #1 leadership coach, Dr. Frank Wagner, and Christopher Coffey. The profound impact of the process is now so widespread that it has won nearly every industry award and is used by executives at 1 in 3 Fortune500 organizations. Mergard’s business acumen and domain expertise is exceeded only by his range of ambitions. He spent his early career studying guitar performance in Southern California and working as a professional musician, touring North America and Asia to perform for audiences exceeding 50k. He would later move to East Asia for a decade to study language, culture, and cooking at a half dozen universities while leading SCC’s APAC & EMEA business units. While establishing himself as the firm’s youngest executive he gained recognition as an academic researcher graduating summa cum laude with his MBA from the prestigious, triple-accredited Aston University in the UK where he would later go on to earn his Doctorate of Business Administration. For extracurriculars, Mergard is a former mixed martial artist and bodybuilder who now enjoys participating in international triathlons as well as kettlebell and steel mace competitions. The breadth of his pursuits and experiences give Mergard a uniquely competitive perspective on global business and leadership.
Beyond driving exceptional business performance, Mergard’s unique contribution to the 5,000-person team is to establish an active community for coaches to connect, collaborate, and co-create. He does this through routine member gatherings to offer a shared vision of the future and plan community initiatives which are executed under the appointed local leadership. These initiatives include upskilling the coaches through targeted skills-training, co-creating business systems for coaches, and publishing public research reports to enhance leadership intelligence without barriers to access.
Brandon James Mergard was recently recognized in the Top 200 Power List of “Biggest Voices in Leadership” by LeadersHum 2022 and is a published author with Worldwide Coaching Magazine.
“Coaching is much more than simply improving one’s work performance. It’s about intentionally designing a better human being by shaping behavior. That’s where the magic happens. Yes, teams become more cohesive and we’ll see increases in organizational performance, but we’ll also see happier, healthier individuals who have more engaged families, better relationships,
and who become more influential community leaders. It’s about making the world a better place for us all.”
00:00:09 Persuasion is about pre-suasion.
00:08:35 Use an effective opener for persuasion.
00:17:02 Small changes can have big impacts.
00:26:00 Small bigs make a difference.
00:34:08 Use ethical persuasion techniques effectively.
00:42:24 Think well of others.
Listen to the podcast here
Dr. Robert Cialdini, a renowned expert in the field of influence and persuasion, is the guest in this episode. With extensive research and expertise, Dr. Cialdini has authored books and developed principles that provide valuable insights into understanding human behavior and how to ethically influence others.
Three major things you will learn by listening to this episode:
Differentiating influence from persuasion: Understand the psychological aspects of influence and how to create a favorable state of mind in your audience before delivering your message.
The power of small actions and cues: Discover how something as simple as a smile or the shape of a smile can significantly impact people’s decisions and preferences.
The importance of ethical application: Learn how to apply the principles of influence in an ethical manner to build long-term trust and loyalty.
To gain valuable knowledge from Dr. Cialdini and delve into the art of influence, listen to this episode now!
Unleashing the Power of Ethical Influence: Insights from Dr. Robert Cialdini
Discover the art of ethical influence and the fascinating world of human behavior in this captivating podcast episode featuring Dr. Robert Cialdini. As a distinguished expert in influence and persuasion, Dr. Cialdini shares his extensive knowledge, providing invaluable insights to help you master the art of persuasion. Whether you’re a business professional, marketer, or simply looking to enhance your communication skills, this episode is a game-changer.
Unveiling the Guest
Dr. Robert Cialdini, the renowned authority on influence, brings his unrivaled expertise to the forefront of this episode. With a plethora of groundbreaking research and best-selling books to his name, Dr. Cialdini is a trusted source for understanding the psychological factors that shape decision-making. His contributions have made a significant impact on professionals across diverse industries.
Unleashing the Secrets to Ethical Influence
Explore the essential elements that differentiate influence from persuasion, and how they play a vital role in achieving successful outcomes. Dr. Cialdini delves deep into the psychology behind effective messaging, teaching you how to prepare your audience to be more receptive to your requests. Gain a thorough understanding of the principles that underpin persuasive communication, enabling you to ethically influence others.
Harnessing the Power of Subtle Cues
Discover the surprising impact of small actions and non-verbal cues on decision-making processes. Dr. Cialdini shares intriguing studies that highlight the significance of a smile and its shape in shaping preferences and choices. Uncover the potential of leveraging these subtle cues to create lasting impressions and drive desired outcomes.
Ethical Application for Long-Term Success
Ethics and integrity form the foundation of ethical influence. Dr. Cialdini emphasizes the importance of maintaining trust and authenticity when applying persuasive techniques. By aligning ethical practices with the principles of influence, you can build long-term relationships, foster loyalty, and achieve sustainable success in your personal and professional endeavors.
Why You Should Tune In
Don’t miss this exceptional opportunity to gain invaluable insights from Dr. Cialdini, a true authority in the realm of influence. Unlock the secrets to mastering ethical persuasion, establish stronger connections, and drive favorable outcomes. Whether you’re a seasoned professional or a passionate learner, this episode will equip you with actionable strategies to make a lasting impact.
Don’t wait any longer! Immerse yourself in the realm of ethical influence by listening to this transformative episode now.
About Dr. Robert Cialdini
Robert Cialdini, a thought leader in the fields of influence and persuasion, has spent his career publishing scientific research on what causes people to say “Yes” to requests. The results of his research, his ensuing articles, and his New York Times bestselling books have led to his election to the National Academy of Sciences and the American Academy of Arts and Science.
His 7 Principles of Persuasion have become a cornerstone for any organization serious about increasing its influence
significantly, while doing so ethically.
As a keynote speaker, Dr. Cialdini is renowned for his ability
to translate the science of influence through valuable and
indelible stories that lend themselves to long-term business
applications.
His books, including his New York Times Bestselling Influence and Pre-Suasion, have sold more than seven-million copies in 44 languages. As a result, he is frequently regarded as
“The Godfather of Influence”.
[00:00:13] The Seven Principles of Influence.
[00:06:01] Next in line effect.
[00:08:50] Power of Persuasion.
[00:13:13] Communication strategies for groups.
[00:21:17] The power of “because”.
[00:26:33] The definition of influence.
[00:28:39] Rule for reciprocity.
[00:33:55] Give something to clients first.
[00:39:29] Principles of Persuasion.
[00:43:28] Influence and Consistency.
[00:49:18] Social Proof and Usability.
Listen to the podcast here
Dr. Robert Cialdini is a renowned expert on influence and persuasion. With his extensive research and expertise, he has become a leading authority in understanding the psychology behind human behavior and decision-making. His work has helped businesses and individuals unlock the power of persuasion to achieve greater success.
Tune in and learn from the master himself!
The seven universal principles of influence: Discover the key principles that significantly increase the likelihood of getting a positive response in any persuasive message, such as reciprocation, liking, authority, social proof, scarcity, commitment consistency, and unity.
The power of giving first: Learn how providing value, benefits, and positive attitude to others can create a sense of reciprocity and increase the chances of them saying yes to your requests.
Strategies for effective persuasion: Gain insights into practical techniques like finding genuine similarities, giving compliments, leveraging authority and social proof, highlighting scarcity, and promoting commitment and consistency to enhance your persuasive messaging.
Listen to this episode to delve deeper into the fascinating world of influence and persuasion, and learn how to apply these principles to improve your copywriting, SEO, and marketing strategies. Gain valuable insights from Dr. Robert Cialdini, an expert in the field, and unlock the potential to achieve better results in your business endeavors.
Unleashing the Power of Persuasion: Insights from Dr. Robert Cialdini
In the world of influence and persuasion, few names carry as much weight as Dr. Robert Cialdini. As a renowned expert in the field, Dr. Cialdini has dedicated his career to unraveling the secrets behind human behavior and decision-making. In a recent episode of the Beyond Your WHY Podcast, hosted by Dr. Gary Sanchez, Dr. Cialdini shared valuable insights into the art of persuasion and the seven universal principles of influence. Join us as we delve into the highlights of this episode, exploring the importance of Dr. Cialdini’s work and discovering how you can leverage his expertise to enhance your copywriting and SEO strategies.
Understanding the Seven Universal Principles of Influence
Dr. Cialdini’s extensive research has identified seven universal principles of influence: reciprocation, liking, authority, social proof, scarcity, commitment consistency, and unity. By grasping these principles and integrating them into your messaging, you can significantly increase the likelihood of eliciting a positive response from your target audience.
The Power of Reciprocity: Giving First
One of the major takeaways from the episode is the importance of giving value, benefits, and positive attitude before making a request. Dr. Cialdini emphasizes that by going above and beyond for your audience or customers, you create a sense of reciprocity, leading them to feel obligated to reciprocate your actions.
Strategies for Effective Persuasion
Dr. Cialdini provides actionable strategies for effective persuasion. He highlights the significance of finding genuine similarities and offering genuine compliments to build rapport with your audience. Leveraging authority and social proof can help reduce uncertainty, as people tend to follow the recommendations of experts and the actions of their peers. Additionally, highlighting scarcity and promoting commitment consistency can further enhance the persuasive impact of your message.
The Importance of Dr. Robert Cialdini’s Work
Dr. Cialdini’s research and expertise in influence and persuasion have revolutionized our understanding of human behavior. His work has not only influenced the field of psychology but has also made a significant impact on marketing, sales, and business strategies worldwide. Through his groundbreaking book “Influence,” Dr. Cialdini has become a trusted authority, guiding businesses and individuals toward more effective communication and persuasion techniques.
The Beyond Your WHY Podcast episode featuring Dr. Robert Cialdini offers invaluable insights into the power of persuasion. By implementing the seven universal principles of influence and incorporating the strategies shared by Dr. Cialdini, you can enhance your ability to engage and persuade your target audience effectively. Don’t miss out on this incredible opportunity to learn from one of the foremost authorities on influence and persuasion. Unlock the secrets of persuasion, elevate your copywriting and SEO efforts, and start achieving remarkable results in your communications. Tune in to the episode today and unleash the power of persuasion in your endeavors.
About Dr. Robert Cialdini
Robert Cialdini, a thought leader in the fields of influence and persuasion, has spent his career publishing scientific research on what causes people to say “Yes” to requests. The results of his research, his ensuing articles, and his New York Times bestselling books have led to his election to the National Academy of Sciences and the American Academy of Arts and Science.
His 7 Principles of Persuasion have become a cornerstone for any organization serious about increasing its influence
significantly, while doing so ethically.
As a keynote speaker, Dr. Cialdini is renowned for his ability
to translate the science of influence through valuable and
indelible stories that lend themselves to long-term business
applications.
His books, including his New York Times Bestselling Influence and Pre-Suasion, have sold more than seven-million copies in 44 languages. As a result, he is frequently regarded as
“The Godfather of Influence”.
We all have a WHY – an inner voice that drives us and motivates us to make decisions and pursue our dreams. In today’s world, understanding your WHY is critical for personal and professional growth. If you’re reading this my guess is you already knew that. 😉
Step 1: Take the WHY.os Discovery & Talk About Your Results
The best way to get to know your WHY.os is to, you guessed it, take the WHY.os Discovery! 10 minutes of your time and you’ll have your results and can start diving into what your specific WHY.os means and how to live into it.
Before you really start overthinking and making this more complicated than it is, just ask yourself, “How do I feel about these results?” If you’re not sure, the easiest way to really know is to talk to your friends and family about your results. Do they think it sounds like you?
Tip: Before you tell them your results, ask them what they think your WHY.os is and compare it to the results you got.
So you’ve taken the discovery and talked about your results with people in your life, now what? It’s important to remember that living into your WHY.os may not happen instantly. We don’t expect you to have it all figured out right away, but now that you know what your WHY.os is, it’s time to connect the dots.
Step 2: Reflect on Your Childhood and Early Influences
We all know that your childhood experiences have a profound impact on who you become as an adult. When examining your WHY.os, it can be helpful to reflect on these influences to better understand your results.
Ask yourself questions like, “What values did my parents emphasize when I was growing up? What do I remember most about my childhood and what did I learn from that? How have my early influences shaped who I am today? Are there times from my childhood that I saw my WHY play out, my HOW shine bright, or my WHAT take center stage?”
Answering these questions will not only help you gain insight into yourself but also give you more confidence in how to live into your WHY.os. As Coach Danica Trebel put it, “Discovering your WHY.os is like remembering who you were before the world told you who you weren’t.”
Step 3: Identify Your Natural Strengths and Talents
Another great way to understand your WHY.os is to look at your natural strengths and talents. What have you always been naturally good at? What excites you? When do you find yourself in the flow and what activities bring out the best in you?
Take some time to really explore your natural strengths and talents, as this is often an indication of what drives us. If something feels right deep down inside, then chances are that’s where your WHY lies. For example, if you feel a strong sense of ownership and passion when it comes to problem-solving, then you may have the WHY of Make Sense.
Take the time to explore yourself and find out what makes you tick.
Step 4: Analyze Your Life Experiences
Our experiences shape us in countless ways and reflecting on these can help you understand your WHY.os.
Think back to a time when you faced something challenging. What was it? How did you react during the challenging time? What choices did you make that could be reflective of your WHY.os?
For example: A friend of mine, let’s call her Sarah, has the WHY.os of Contribute, Simplify, Right Way. A challenge she is facing is being drained and burnt out by her job. She enjoys the overall work but she works long, grueling hours and always feels there is more to be done. She gets pulled into work on her days off and even when she’s at the dinner table. She is amazing at her job because she has found ways to not only save the company by cutting costs but has found a way to do three jobs at once. Needless to say, the company finds her invaluable but she feels extreme burnout!
Examining Sarah’s WHY.os, can you see where the challenge is coming from?
Being a Contribute, Simplify, Right Way she is always driven to do more, contribute more, make a bigger impact. She has a gift for simplifying the work needed to be done and always finds the right way to do it. But with that, comes more and more work until she can’t work anymore. It’s no wonder she is feeling burnt out!
By reflecting on her WHY.os, Sarah can now see that she is letting her Contribute bog her down. She is always going to want to jump in and help but needs to learn how to say no, delegate tasks, or hire a team member to help take on the workload. This would allow her to focus on her, and only her, work even though she has the talent to take it all on. This makes for a much more manageable work experience.
Step 5: Make An Action Plan
Make a plan, and start small. Take the exercises above and break them down.
Review your life experiences through the lens of your WHY.os.
Observe the challenges you’ve faced and how you saw your WHY.os play out.
Once you’ve worked through those exercises, it’s time to let your WHY.os start working for you and with you. You now know the things that give you energy because those things are in line with your WHY.os and always have been, do you see?
Remember when I said that thing about “You’ll know it when you can say it.” Well now is your chance.
The best way to get to know your WHY.os, ask the questions you want, and explore the WHY in depth is to follow us on social and interact with our large network. Joining a group of like-minded individuals will allow you to talk about it more and connect even deeper. We have a large community all across the world and we are all here to help you on your journey.
Plus, it’s always good to have people cheering you on in life!
STEP 7: Take Advantage of Our Resources
Sign up for the Personal WHY.os Online Course where you can dive even deeper into the WHY.os, learn how we came up with the Discovery, brain biology and more.
Join our mailing list to receive monthly tips and resources for exploring the intricacies of your WHY, plus a fun “WHYology” report for living more intentionally with your WHY.os!
Make sure you are subscribed to this blog where we will be writing about life tips, marketing with your WHY, business tips, and more.
By taking the time to explore your WHY.os and making it a part of your everyday life, you can begin to create an intentional life that aligns with what matters most to you. You will have clarity on why certain things give you energy and why others do not, and what you need to do in order to make your life the very best it can be.
Now go forth and start living your WHY.os!
Ready for more? Check out our Personal WHY.os Online Course, sign up for our mailing list, join the conversation on social, or just start exploring today! There is no wrong way to do this – the only thing that matters is that you have the courage to start living intentionally. Good luck! 💪🏼 🌈 🎉 🤩
The journey of a thousand miles starts with a single step – let’s get started on yours today! 🚀✨
I discovered my WHY back in 2015 – a sophomore in college with little respect to what I was doing in my life. I felt like everyone had it figured out, they found the secret sauce and those sons of bees were keeping it from me. While everyone else walked through life with confidence and purpose I just sort of walked – hoping life would figure its self out. I was going to my classes, getting decent grades, and doing everything I was supposed to be doing but for someone who had her whole life ahead of her, I was lost.
I had no real idea what I wanted to do and was just living life day-to-day, hoping that I would magically find the path I was meant to be on. Well, a turning point came when my best friends and I went to dinner with Dr. Sanchez (p.s. my best friend is his daughter so no this was not an uncommon occurrence). Little did I know, this dinner would change the trajectory of my life.
When A Better Way Finds You
I won’t go into too much detail but let’s just say I was given my WHY and may or may not have cried while salads were being served. It was an emotional, deeply psychological grilling, or at least thats what it felt like. By the end of it, I found out that my WHY is to Contribute, to have an impact in the lives of others. To make a difference.
It all started to make sense why I felt so lost. I wasn’t doing anything to make a real impact. I was always there for my friends and trust me I gave my share of unsolicited advice whether they wanted it or not, but my current reality was me only serving myself, for the most part. I didn’t know that I needed to be involved in causes – places where I could make a difference and have an impact. And that realization lead me to my path. It brought clarity and certainty that I would never be happy with what I was doing and that changes needed to be made. These changes didn’t feel so scary because I finally had a north star to follow – my WHY.
Now What?
So why am I telling you this and why should you care? Well, you don’t necessarily have to give a dang about my life or my story but I am sure you’ve been in a place where you felt lost and unsure of your path just like me. If you’re reading this, you’ve likely discovered your WHY too and hopefully you had the ‘ah-ha moment’ like me but if you haven’t yet than I hope my ‘WHY in Life’ blog can help you put your WHY in focus. As a Contribute, you already know that what gives me energy is helping others and that’s what I’m here to do.
Welcome to the WHY in Life blog, a new publication for those seeking more clarity on how to live their WHY to the fullest. I will be posting advice, monthly challenges, and diving deep into what it means to have each WHY so you can learn how to live your WHY to the absolute fullest. I will be available for any questions you have, you can think of me as your “WHY Yoda,” although I won’t pretend I’m a master but I will do everything I can to help.
Buckle up and join me on this ride – it’s gonna be a bumpy one but we’ll come out victorious on the other side.
Brandon James Mergard is an internationally acclaimed business executive and leadership coach. Currently serving as the CEO to 
