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The Power of Why: Discovering Fulfillment in Your Career and Beyond with Vered Kogan

Guest: Vered Kogan
WHY.os: Better Way – Simplify – Contribute

Vered Kogan is a mindset and performance coach who specializes in helping individuals navigate career transitions and achieve personal growth. Her background in engineering and management consulting, combined with her expertise in neuro-linguistics programming and emotional freedom techniques, make her insights invaluable for anyone looking to overcome mental blocks and find fulfillment.

  • Learn how to identify and overcome limiting beliefs that hinder personal and professional development.
  • Discover techniques for managing stress and embracing change to achieve high performance.
  • Gain insights into the importance of aligning with your “why” for lasting success and fulfillment.

Tune in to this episode to unlock the secrets to transforming your mindset and achieving your full potential.

Connect with Vered!


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02:02 – Vered Kogan’s Background and Shift to Coaching
06:47 – Career Transition: Engineering to Coaching
08:15 – Discovering Fulfillment Beyond Engineering
14:47 – The Essence of Mindset Coaching
17:48 – Techniques for Releasing Bad Habits and Achieving Freedom
23:40 – Defining Change and Transformation
32:22 – Achieving Wholeness and Reintegration of Self
38:00 – The Role of Safety in Personal Transformation
43:06 – The Best Piece of Advice: Feeding the Field with Love or Fear



Transforming Mindsets: Vered Kogan’s Guide to Achieving Personal and Professional Growth

Change is a constant, yet navigating its waters is a challenge many find daunting. Within this universal struggle lies the potential for profound personal growth and transformation, a journey Vered Kogan knows intimately. Once an engineer entrenched in the logical and analytical, Vered transitioned to become a beacon of change as a sought-after mindset and performance coach. Her unique approach, blending the rigors of science with the depth of spirituality, offers a path for individuals to unlock their full potential. Vered’s story is not just about change; it’s about revolutionizing how we approach life’s challenges and opportunities.

The Journey from Engineer to Empowerment Coach

Vered Kogan’s career arc is nothing short of inspirational. With a foundation in engineering, her path was initially defined by structure, logic, and the tangible. Yet, a deeper calling propelled her towards the realms of mindset coaching, where the focus shifts from external constructs to the internal landscapes of the mind and spirit. This transition was fueled by courage and a profound journey of self-discovery. Vered’s move from a technical field to empowering others through mindset coaching underscores a pivotal message: it’s never too late to redefine your path and pursue what truly fulfills you.

Understanding Your “Why”

At the core of Vered Kogan’s coaching philosophy is the quest to discover one’s “why.” This pursuit is more than an exercise in introspection; it’s a foundation for building resilience, motivation, and a deeply fulfilling life. Vered’s approach empowers individuals to connect with their purpose, thereby infusing their daily actions with meaning and direction. Understanding your “why” transforms obstacles into stepping stones, making the journey towards personal and professional goals not just achievable but meaningful.

Overcoming Mental Blocks: Techniques That Work

Vered employs an arsenal of techniques, including neuro-linguistic programming (NLP) and emotional freedom techniques (EFT), to guide individuals through the process of overcoming limiting beliefs and emotional barriers. These tools are not just methods but gateways to a new way of thinking and being. Through NLP, clients learn to reframe their thoughts and narratives, while EFT offers a way to release emotional blockages. Together, these techniques form a powerful approach to dismantling the mental blocks that stand between individuals and their highest potential.

The Power of Transition: Change vs. Transformation

Vered Kogan emphasizes the crucial difference between superficial change and meaningful transformation. While change might alter external circumstances, transformation reshapes one’s internal world, leading to lasting growth. Through client success stories, Vered illustrates how deep transformation requires embracing vulnerability and a willingness to delve into the self, fostering a powerful internal shift that radiates outward.

Feeding the Field with Love or Fear

Central to Vered’s teachings is the concept that our emotions and intentions significantly impact our surroundings. Choosing love over fear is not just a personal mantra but a collective necessity. This philosophy underpins the idea that by nurturing positivity within ourselves, we contribute to a more loving and supportive environment for all, encouraging a shift from fear-based reactions to love-driven actions.

Practical Steps for Personal Wholeness

Vered offers actionable steps towards achieving personal wholeness, advocating for self-awareness, emotional release, and the pursuit of one’s true passions. She encourages practices such as meditation, journaling, and mindfulness as tools to facilitate self-discovery and the reintegration of fragmented parts of the self, leading to a more balanced and fulfilling life.

The Role of Safety in Transformation

Creating a safe emotional and mental space is paramount for genuine transformation. Vered stresses the importance of feeling secure and supported during the process of change, highlighting that safety fosters an environment where individuals can explore their deepest fears and aspirations without judgment, enabling true growth and development.


Vered Kogan’s work in mindset coaching exemplifies the profound impact of embracing change, pursuing personal growth, and discovering one’s “why.” Her approach not only guides individuals through their transformation journey but also instills the importance of contributing positively to the collective field through love and compassion.

Dive deeper into Vered Kogan’s transformative teachings by listening to the full podcast episode. Reflect on your journey of personal and professional growth and consider how embracing a mindset shift with Vered’s guidance could be the catalyst for your transformation. Join us in exploring how to navigate life’s transitions with grace and purpose, and start your journey towards a more fulfilling life today.

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About Vered Kogan

Vered Kogan is a professional speaker and high performance coach, specializing in helping individuals release the mental and emotional obstacles that prevent them from achieving their goals and successfully adapting to change. She began her career as a Civil Engineer, then went on to earn an MBA and joined PwC as a Management Consultant, helping executives prepare their organizations for change. She is highly trained in numerous modalities for psychological resilience and rapid transformational change such as Neuro-linguistic Programming, HeartMath, Havening Techniques, and Emotional Freedom Techniques, and she hosts a top-rated podcast called The Mindset Game featuring interviews with leading experts on how to thrive in our increasingly complex world.

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