Guest: Cathey Armillas
WHY.os: Challenge – Better Way – Trust
Cathey Armillas isn’t just anyone. She’s a marketing pro who turned her sights on helping people give the best TED talks they can. She’s been through a lot, from tough personal challenges to big wins in the business world. Cathey’s got a knack for storytelling and knows how to connect with people, making her the perfect guest for this episode.
By tuning in, you’ll learn:
- How Cathey turned her toughest times into stepping stones for success.
- The secret sauce behind a viral TED talk that connects and sticks.
- Practical advice for anyone looking to step onto the TED stage and knock it out of the park.
Don’t miss out on this episode. It’s packed with stories and tips that could help you bring your own big ideas into the spotlight. Hit play and start your journey to the TED stage today.
Connect with Cathey!
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Watch the episode here
01:40 – Cathey Armillas’ Background
02:12 – Overcoming Personal Adversity
04:22 – Finding Purpose in Sports
09:26 – Career Beginnings and Marketing Success
16:27 – Viral Marketing Success Story
19:49 – Transition to TEDx Coaching
23:40 – The Elements of a Successful TED Talk
31:16 – Importance of a TED Talk Title
39:20 – Advice for Aspiring TED Speakers
How Cathey Armillas Turned Adversity into TEDx Awesomeness: Lessons on Resilience, Viral Success, and Speaking Magic
Let’s chat about someone super inspiring: Cathey Armillas. Ever heard her story? Well, buckle up because Cathey’s tale isn’t just inspiring—it’s a masterclass in turning life’s punches into knockout victories, especially when it comes to lighting up the TEDx stage.
Meet Cathey Armillas: The Unstoppable Force
Cathey Armillas isn’t just another name in the crowd. She’s a force of nature who’s mastered the art of bouncing back—hard. From facing personal challenges that would have stopped many in their tracks to becoming a sought-after TEDx coach, Cathey’s story is the one you need to hear if you’ve ever thought about giving up.
Dive into Cathey’s World: Major Takeaways from Her Journey
Transforming Trials into Triumphs
Imagine moving cities, facing family upheavals, and battling depression—all before your career even kicks off. That’s Cathey’s early life in a nutshell. But here’s the kicker: she didn’t let these challenges define her. Instead, Cathey channeled her energy into sports, finding discipline and a sense of purpose. Her story teaches us that no matter the obstacles, there’s always a path forward.
A Marketing Maverick Goes Viral
Before “viral” was a buzzword, Cathey was there, pioneering one of the first-ever viral marketing campaigns. She took a mundane product—an industrial shredder—and turned it into an internet sensation. This wasn’t just luck; it was a testament to her creative genius and understanding of what catches the public’s eye. Cathey proves that with the right angle, anything can capture the world’s attention.
The Magic of TEDx Coaching
Transitioning from marketing to TEDx coaching might seem like a leap, but for Cathey, it was a natural step. She didn’t just become a coach; she became a TEDx whisperer, guiding speakers to convey their ideas powerfully and authentically. Cathey’s approach isn’t about fancy slides or theatrics; it’s about connecting deeply with your audience and sharing ideas that resonate on a human level.
Learning from Cathey: Nuggets of Wisdom for Aspiring TEDx Speakers
Resilience Is Key: Cathey’s life shows us that resilience isn’t just about surviving; it’s about thriving. Her ability to turn personal challenges into stepping stones is a powerful reminder to keep pushing, even when the going gets tough.
Creativity Can Make Anything Interesting: Remember the viral shredder? Cathey’s creative marketing strategy turned a seemingly boring product into a worldwide phenomenon. It’s a lesson in looking at what you have from a new angle and finding the story that captivates.
Authenticity Wins on the TEDx Stage: Cathey’s success as a TEDx coach boils down to one thing: authenticity. She teaches speakers to tap into their true selves and share their ideas from a place of genuine passion. It’s not just about what you say but how you make people feel.
Embrace Your Own TEDx Journey
Inspired yet? Cathey Armillas’ journey from overcoming personal adversities to becoming a TEDx coaching legend is a testament to the power of resilience, creativity, and authenticity. Whether you’re dreaming of the TEDx stage or just looking to leave a mark in your world, Cathey’s story is a beacon of hope and a playbook for success.
Feeling ready to share your own ideas with the world? Take a leaf out of Cathey’s book and start crafting your story with heart, creativity, and a dash of bravery. Who knows? You might just be the next viral sensation or TEDx star in the making. Dive into the full episode to soak up all the wisdom Cathe
y has to offer. It’s your time to shine—go make it happen!
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About Cathey Armillas
Meet Cathey Armillas—an accomplished marketer turned sought-after TED/speaker coach. It all started when one of her clients got asked to give a TED Talk. That pivotal moment led Cathey to dive into the world of coaching, where she blends her marketing savvy with a deep understanding of psychology. She doesn’t just coach, she empowers people to share captivating ideas that truly connect. With Cathey, it’s about more than crafting a story;it’s about creating genuine bonds with your audience. Her passion? Making storytelling a game-changer for anyone wanting to impact others with their ideas.