It’s Time to Incorporate Your “WHY” Into Your Marketing and Messaging.
Your WHY is the reason behind why you do what you do – and we mean everything – including your chosen profession. When you fully understand this, you can use it to your advantage. You can communicate it effectively to your ideal clients and customers, and attract those who share your values and vision.
Now, we know what you’re thinking: “Why do I need a ‘WHY’? I just want to sell my products and services!” But if you’re a businessman or woman you already know that customer retention is a lot longer when the customer shares your values? It’s like the old saying goes, “Sell to the right people, not just any people.”
Using Your WHY In Your Marketing & Messaging
1. Highlight your values in your branding and messaging
Make sure that your branding and communication reflects your values and purpose, and that your WHY is clearly communicated in your marketing materials. You must stand in your WHY, even if it turns away some clients or customers. If they don’t appreciate your values they wouldn’t be long-lasting or ideal customers anyways, let them go and focus on the ones that will be a better fit!
2. Share your story
People are drawn to stories – it’s in our DNA. The best marketers are the ones that have mastered the art of storytelling. Share your personal story and the journey that led you to your WHY. This will help humanize your brand and build a deeper connection with your target audience. Think of it as your own “rags to riches” story.
3. Are you supporting a cause?
Are you spearheading change in this world or making a difference somewhere significant? Highlighting your cause throughout your messaging will help your target audience to connect with your brand. When you focus on the positive impact your business is having, you’ll be able to attract clients who feel the same. And hey you just might get a few extra Contributes into your client roster – no one loves supporting a cause quite like the Contributes in the world. 😉
4. Continuously revisit your WHY
As your business grows and evolves, you may drift from your WHY. Don’t do that! Keep it top of mind and woven in so deeply into the company that you could never forget who you are and WHY you are doing what you do!
Never lose sight of your true motivations in the world (your WHY!) and you’ll always have passion for what you’re doing.
Incorporating your WHY into your marketing and messaging is a powerful way to stand out, connect with your target audience and achieve success. By highlighting your values and your purpose, sharing your story, focusing on the impact, and continuously revisiting your WHY, you’ll be able to build a strong, authentic brand that resonates with your target audience. And, who knows, you may even find yourself a little more in the process!
If you want to learn more about using the WHY within your business, click here 👉 Business WHY.os.
Download your Business WHY Checklist below to see what you can do to implement this into your company.