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The Truman Show Mindset: 3 Ways to Reframe Your Life’s Purpose

 

Guest: Stephan Spencer
WHY.os: Contribute – Challenge – Trust

In this episode of Beyond Your WHY, Dr. Gary Sanchez talks with Stephan Spencer, a well-known SEO expert, author, and speaker. Stephan’s expertise isn’t just about improving websites—his personal story blends business success with deep spiritual insights. He shares how a spiritual awakening transformed how he approaches both life and business, making his perspective valuable for anyone seeking meaning and purpose in what they do.

By listening to this episode, you’ll learn:

  • How to use intuition to guide your business decisions
  • The power of asking yourself, “Why is this in my movie?”
  • Why aligning your purpose with your work leads to bigger results

Hit play now to hear Stephan’s unique take on blending spirituality with professional success. Don’t miss these lessons that could change how you approach both life and work!

Connect with Stephan!

LinkedIn
Facebook
stephanspencer.com
netconcepts.com

Watch the episode here


 

[01:15] – Spirituality and Business Alignment
[04:30] – Why Is This in My Movie?
[08:12] – Trusting Intuition in Business
[12:45] – The Truman Show Metaphor
[17:10] – Challenging Conventional Wisdom
[21:35] – Stephan’s Spiritual Awakening in India
[25:50] – Finding Your Soulmate and Life Purpose
[31:22] – Connection to God as the Ultimate Goal
[36:48] – Amplifying Purpose-Driven Missions
[41:03] – Living Your WHY: Contribute and Challenge

 

How Spirituality and Intuition Can Transform Your Business: Insights from Stephan Spencer

When you think of SEO experts, spirituality might not be the first thing that comes to mind. But Stephan Spencer isn’t your average SEO guy. In this episode of Beyond Your WHY, Stephan, an author and speaker, opens up about his unique journey from optimizing websites to optimizing lives—starting with his own. His blend of technical expertise and deep spiritual insights offers a fresh take on finding purpose in both business and life.

Stephan’s story is one of transformation—moving from a purely business-focused mindset to one that integrates spirituality and intuition. He doesn’t just talk about how to rank websites higher in search results; he talks about how to rank higher in your own life. And let’s be real, we could all use more of that.

Trusting Your Gut: Using Intuition to Make Business Decisions

Stephan shares that intuition is one of the most powerful tools in business, even though it’s often overlooked. He talks about how listening to his inner voice has led him to make decisions that data couldn’t always justify. “Sometimes, the numbers say one thing, but your gut tells you something else. That’s when you have to trust yourself and go with it,” Stephan says.

It’s not just about business—he’s applied this in personal relationships, too. By following his intuition, Stephan believes he’s been able to find a deeper sense of fulfillment. This is a reminder that data can only take you so far; sometimes, you need to feel your way through tough decisions.

Why Asking “Why Is This in My Movie?” Changes Everything

One of the most memorable moments in the episode is Stephan’s advice to ask yourself, “Why is this in my movie?” whenever you’re faced with a challenge or unexpected event. It’s a simple but profound way of thinking. Instead of reacting, he suggests reflecting on why something is happening and what it might be teaching you.

Stephan uses this approach to reframe his worldview. He believes that everything we experience is for a reason, and it’s up to us to figure out the lesson. Whether it’s a personal setback or a business obstacle, this mindset allows you to see the bigger picture and grow from it.

Aligning Your Work with Purpose for Bigger Impact

Another key takeaway is the importance of aligning your professional life with a deeper purpose. Stephan talks about how, after years of running a successful SEO business, he realized that something was missing. That “something” was meaning. He didn’t want to just help companies rank higher on Google; he wanted to work with businesses that were making a difference in the world.

This shift led him to take on clients with missions that resonate with his own values. By aligning his work with his purpose, Stephan found a new level of success and fulfillment. “When you work with a mission that speaks to you, everything flows better. You wake up excited to start the day,” he explains.

Stephan Spencer’s approach to business is a breath of fresh air. His combination of spiritual insight and business savvy makes this episode a must-listen for anyone looking to find more meaning in their work. From trusting your gut to asking deeper questions, Stephan offers practical advice that goes beyond SEO and into how to live a more fulfilled life.

Want more insights like these? Check out the full episode of Beyond Your WHY and start discovering how spirituality and purpose can lead to better decisions and a more successful business. Listen now!

About Stephan Spencer

Stephan Spencer is an SEO expert, founder of interactive agency Netconcepts, bestselling author, serial entrepreneur, life hacker, podcaster, and contributor to Harvard Business Review and AdWeek. He has three books published by O’Reilly: The Art of SEO ( out in its 4th edition), Social eCommerce, and Google Power Search. He’s helped optimize websites of some of the biggest brands in the world, including Chanel, Volvo, Sony, and Zappos. Stephan hosts two podcast shows: Get Yourself Optimized and Marketing Speak.

 

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