WHY.os Certification

Willpower fades. WHY-power transforms.

We’ve built the world’s first and only WHY Discovery Tool and now it is your chance to take the next step.

This is for you if...

You want to contribute to others by helping them have a bigger impact.
You want to establish trusting relationships by showcasing others’ strengths.
You want to help others make sense of their challenges.
You are seeking a better way to discover others WHY.
You are seeking the right way to get consistent results.
You are looking for a fun way to help others Discover their  WHY.
You are wanting to dive into the details of the WHY Discovery.
You are seeking more clarity on Discovering someone’s  WHY.
You are wanting a simple and easy way to Discover others WHY.

Benefits of the WHY.os Certification


Understand Yourself

Know your WHY and how to articulate it to your clients, your team and your network.


Understand People Around You

Know the others around you at a deeper level to help them move forward, faster.


Connect with Prospects Faster

Turn Prospects into Clients by speaking to them in their language so they hear you.


Build your business message

Build your brand based on your WHY.os so it feels authentic.

WHY.os Certification FAQ

The training will include a dynamic mix of presentations, activities and discussions of WHY Institute, products and applications for business and individual use. We will focus on how to interpret the WHY Discovery and Personal WHY.os results and provide additional information to enhance productivity, communication and performance. You will be able to help others Discover Their WHY independently and help them through self-discovery. Additionally, you will be equipped with the knowledge of how to help individuals Discover Their Personal WHY.os

The WHY.os Certification course is a Self-paced online training. The more intentional you are within the course the longer it may take but the more resourceful it will be. It typically takes 10-20 hours to complete the course.

  • While there are other paths to self-discovery the WHY Discovery is the essential first step in the journey of self-awareness.
  • Having the WHY.os will be a tool you can use in combination with other assessments.
  • It is not about replacing the WHY Discovery with other assessments. The WHY Discovery is a perfect complement and it enhances impact on your clients life and your relationship with the client.

You will receive access to the full library of WHY Institute’s agent support materials, giving you everything you need to serve your clients (internal or external) from day one. Once Certified, you have the ability to offer WHY Institute based goods and services to your clients and prospects.

You are free to price your services in the way that makes the most sense for your particular business model.

Our most successful WHY.os Certified Professionals use their backgrounds and expertise to serve their clients. They then integrate WHY Institute’s offerings into the solutions they offer to prospects and clients. Once Certified, you will have access to training and materials on how to generate leads and present WHY Institute to your prospects and clients.

In addition to the initial Certification session cost, WHY Institute Annual Membership renewal is $500. Annual Membership includes use of WHY Institute Certified Logo, marketing collateral, access to your WHY.os Certified Dashboard with supplemental coaching and consulting materials and access to live and on-demand training. We want to help you grow your current business and to utilize the WHY Discovery for further growth at your own pace. With that the WHY Institute does not require WHY.os Certified Professionals to purchase a certain amount of product or generate a certain amount in revenue each year.

After the first year of being Certified, each WHY.os Certified Professional must complete 9 continuing education units (CEUs) to stay Certified. These can be done by attending online webinars or by attending WHY Institute’s annual conference https://info.whyinstitute.com/ce-information.

Not directly. WHY Institute has a page on their website that will direct users and clients to a directory of all WHY.os Certified Professionals where they will get; first name, last name, email, and business information.

  • An in depth knowledge of each of the 9 WHYs.
  • An understanding of how to effectively communicate with each client’s WHY.
  • Knowledge about how to develop your clients’ WHY.os via the online course.
  • Clarity on how to use the WHY Discovery in order to quickly and readily help your current and new clients Discover their WHY in under 5 minutes.
  • A practical Understanding of how to use your own personal WHY Discovery Dashboard when working with teams and organizations.
  • The ability to leverage the WHY Discovery to turn prospects into clients, all while coaching at the highest level!