Discover Your Full Self with WHY.os Discovery
Your WHY. Your HOW. Your WHAT. Your WHY Operating System.
- One tool. Complete self-awareness.
- Know WHY you do what you do, HOW you operate, and WHAT value you bring.
WHY InstituteWHY Institute Your WHY. Your HOW. Your WHAT. Your WHY Operating System.
WHY.os Discovery gives you complete self-awareness in 15-minutes or less.
It is your WHY operating system.
One discovery. Everything you need to know about yourself.
Self-awareness isn’t all-or-nothing. Here’s what changes as you go deeper:
“The WHY.os was a powerful experience—it sparked deep reflection on my ‘why’ and ‘what,’ helping me see how to apply my strengths as a professional, husband, and father. I shared it with family and colleagues, and those ah‑ha moments have me eager to bring its leadership insights to both my family and my team.”
David Newman
Senior VP of Market Growth National Pork Board
“What I wanted to share with you personally is how much WHY.os, yes, it helps business. Yes, it helps prospecting. Yes, it helps messaging. Yes, it helps all the things that you want to fix. This has helped me individually. It’s helped my marriage and it’s helped my parenting style.”
Brandon Mergard,
CEO at Marshall Goldsmith Stakeholder Centered Coaching
Empowered Living / Empowerment Mentoring
“What I wanted to share with you personally is how much WHY.os, yes, it helps business. Yes, it helps prospecting. Yes, it helps messaging. Yes, it helps all the things that you want to fix. This has helped me individually. It’s helped my marriage and it’s helped my parenting style.”
Brandon Mergard
CEO at Marshall Goldsmith Stakeholder Centered Coaching
Drop your email for a video on how to apply your WHY.os in your career.
You decide. Want a taste? Take the WHY alone. It takes minutes and gives you a peek at your core drive… but it’s only part of the story. For the full picture—WHY, HOW, WHAT all in one—we recommend jumping straight into WHY.os.It’s deeper. It’s yours.
Personality tests list traits. They tell you what you are. WHY.OS uncovers your internal engine. It shows you why you do everything you do… how you show up… and what you deliver. Then it gives you a clear roadmap to use that insight every day. This isn’t a quick quiz. It’s your life’s North Star.
Ten minutes or less… promise. Some breeze through in five. Others take a bit longer to reflect. As soon as you finish… boom… instant access to your WHY.os dashboard.
Absolutely. Lifetime access means you can jump back in anytime… watch new videos… refresh your toolkit… and keep growing.
Log in to the WHY Institute Portal. Your dashboard appears right away. Watch videos. Download PDFs. Explore your toolkit. And you keep it forever.
After you see your dashboard, you choose your path:
Get certified to use WHY.os with clients—and send and receive WHY.os results in a coach dashboard at a special discount
Roll WHY.os out to your team or business to boost alignment
Share WHY.os with your family for deeper connection
We provide step-by-step guides and ongoing support. You’re never alone.
This is WHY we do what we do!
WHY.os gives you the full picture — WHY, HOW, and WHAT.
One discovery. Complete clarity.