Your WHY is

What a wonderful WHY you have!

Learn more about your WHY

Quick Summary

You think differently and live life outside the box. You don’t follow the rules. You like to create and innovate. You are a game changer. You love to be different and think differently, and you actually want to change the world.

Sounds like you, doesn’t it?

This short video details the characteristics of your WHY, the challenges that
come with your WHY, and the solutions to those challenges.

Why Percentage

Challenge Symbol

For those who share your WHY, the biggest challenge tends to be that you are generally unaware of just how unconventional you are; you don't always appreciate what a unique gift you truly have!

Others find you odd or strange and don’t understand your behaviour. You may be viewed as “the crazy one” and ostracized because of it. You may be excluded from gatherings, opportunities, and relationships because of the way that you are perceived. People don’t “get you.” Because of this, you may feel misunderstood or undervalued; you may have a hard time getting along in normal circumstances.

In your case, it is imperative that you let people know about your WHY, own the fact that you are different, and communicate that you do enjoy challenging the status quo and coming up with innovative and novel ways of looking at things. Invite people to bring you problems that need a fresh pair of eyes or an outside-the-box solution. When someone knows about (and understands) your WHY, you morph into the cool person that simply thinks differently (instead of the difficult, "weird" person).

It has been our experience that for people who share your WHY, gaining the awareness that you ARE different (and that there is nothing wrong with you!) has been transformational. Knowing your WHY gives you a keen understanding of yourself, along with an appreciation for who you are—often for the very first time.

If your WHY is Challenge, you are all about doing things your own way. Everything has to be different, and if your significant other appreciates your uniqueness then you will have a fun and exciting relationship. You are spontaneous, act on the spur of the moment, and are always up for a unique and fun experience.
In personal relationships this can be wonderful and exciting at first, but it can become more challenging as responsibilities enter into a long term relationship. It is critical for your partner to be able to understand you and be able to see why you do what you do! They will learn to appreciate your inability to follow a recipe, for example, because they will get different meals all the time – often called surprises!
When not understood, you can be very challenging. When you are understood, you can be a lot of fun!

Challenge people can be difficult in a traditional work environment. You really don’t make a good employee if that requires following the rules and conforming to the status quo.
You don’t like to be on time, don’t want to do things the way everyone else does, and certainly don’t want to follow the rules. If the business values this about you, then it could be a match, but often this isn’t the case.
A better solution is for you to become an entrepreneur (or a leader where you can be the visionary) and then build a team around you in order to get things done. You see things the rest of us do not, so when you can focus on being the visionary and thinking differently (a la Steve Jobs) amazing things can happen!


Challenge people make fun parents. You make your kids laugh and smile, which is such a great quality to have as a parent. You will most likely be your children’s friend’s favorite parent because you relate to them well and are so much more fun (and different than!) the other parents. You are ok with dressing differently and making them laugh because that is just what you do!
When they have challenges, you help them see things differently and show them how to imagine other possibilities, which can give them both comfort and a different perspective.

You would make a great CEO, Business Owner, Entrepreneur, and Solopreneur. You really need to be your own boss (and be in control) so that you can do your business the way you want to.
Realistically, Challenge people do not make great employees. You need to be free and able to do things your own way; you do not want to follow the rules. Being put in a place or position where there are a lot of rules won’t work for you: for example, military or government jobs.
Most important – think differently and dream big. Don’t be afraid to build a team around you that can help you accomplish your dreams.

How To Move Forward Faster

The more you get to learn about yourself-the more you get to learn about others.

Knowing your WHY
is the critical first step
to knowing yourself…

But just as important is your how and your what. Knowing your why is the first step. Clarity, certainty, and direction come when you know all three. By knowing your WHY+HOW+WHAT formula you are able to get clear, stand out and move forward faster!

Want to learn more?

You definitely have to check out my truly life-changing course: Personal WHY+HOW+WHAT.

I highly recommend it. It is the formula I’ve used myself-and thousands of others have used- to get to know ourselves better and live up to our full potential. When you know your WHY+HOW+WHAT formula, there are no limits to what you can achieve. This is the basis of everything!

Phrases a Challenge would say:

Phrases that Describe you:

Famous People with your WHY include:

I’m sure this will support your path and take you to a whole new level!

Know someone who might benefit from knowing their WHY? Share the WHY Discovery with them!

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