WHY InstituteWHY Institute
“If you’ve been on the sideline, thinking about having a tool that could help people find their purpose, you’ve got it right here. Working with Gary and his team, I’ve seen their commitment to making this work effective. As coaches and consultants, lacking a tool to intentionally help your client uncover their ‘why’ is a great disservice. This tool removes all guesswork. And Im going to tell you what, clients who know their WHY, complain less, pay better, and renew.”
Paul Martinelli,
Empowered Living / Empowerment Mentoring
“What I wanted to share with you personally is how much WHY.os, yes, it helps business. Yes, it helps prospecting. Yes, it helps messaging. Yes, it helps all the things that you want to fix. This has helped me individually. It’s helped my marriage and it’s helped my parenting style.”
Brandon Mergard,
CEO at Marshall Goldsmith Stakeholder Centered Coaching
“If you’ve been on the sideline, thinking about having a tool that could help people find their purpose, you’ve got it right here. Working with Gary and his team, I’ve seen their commitment to making this work effective. As coaches and consultants, lacking a tool to intentionally help your client uncover their ‘why’ is a great disservice. This tool removes all guesswork. And Im going to tell you what, clients who know their WHY, complain less, pay better, and renew.”
Paul Martinelli
Empowered Living / Empowerment Mentoring
“What I wanted to share with you personally is how much WHY.os, yes, it helps business. Yes, it helps prospecting. Yes, it helps messaging. Yes, it helps all the things that you want to fix. This has helped me individually. It’s helped my marriage and it’s helped my parenting style.”
Brandon Mergard
CEO at Marshall Goldsmith Stakeholder Centered Coaching
A while back, I had a moment of realization. Here I was, a successful dentist, yet something was amiss. I was in a fog, struggling with a sense of direction both in my personal life and my professional journey. Despite my achievements, I felt like I was missing a crucial piece of the puzzle – my WHY.
For years, I tried everything to grasp a deeper understanding of myself, but it all seemed elusive. I was like many, knowing what I did and how I did it, yet the core, the real driving force behind my actions, remained unclear. This lack of clarity wasn’t just a personal dilemma; it permeated my business, affecting how I connected with clients and colleagues.
The turning point came when I stumbled upon Simon Sinek’s Golden Circle concept. It struck a chord with me. It wasn’t just another motivational speech; it was a practical approach to uncovering the purpose behind our actions. I knew then that finding my WHY was not just important – it was essential.
So, I embarked on a journey of self-discovery, a journey that took me to the depths of my past, my motivations, and my actions. After months of introspection and guidance, it dawned on me – my life had always been about finding a better way to do things and sharing those discoveries with others. It was a simple yet profound revelation that had been with me all along, hidden in plain sight.
Armed with this newfound clarity, I transformed not just my personal life but my professional approach too. I started sharing this method, first with friends, then with patients, and eventually with businesses and professionals across various fields. The WHY Discovery tool was born out of this need to help others find their purpose as swiftly and clearly as I had found mine.
Today, I stand here, not just as a dentist but as a guide helping thousands unravel their WHY. It’s more than a concept; it’s a movement – one that has reshaped my life and the lives of countless others. It’s a testament that when you discover your WHY, you unlock a path to greater fulfillment, clearer direction, and more impactful connections in every aspect of your life.
A while back, I had a moment of realization. Here I was, a successful dentist, yet something was amiss. I was in a fog, struggling with a sense of direction both in my personal life and my professional journey. Despite my achievements, I felt like I was missing a crucial piece of the puzzle – my WHY.
For years, I tried everything to grasp a deeper understanding of myself, but it all seemed elusive. I was like many, knowing what I did and how I did it, yet the core, the real driving force behind my actions, remained unclear. This lack of clarity wasn’t just a personal dilemma; it permeated my business, affecting how I connected with clients and colleagues.
The turning point came when I stumbled upon Simon Sinek’s Golden Circle concept. It struck a chord with me. It wasn’t just another motivational speech; it was a practical approach to uncovering the purpose behind our actions. I knew then that finding my WHY was not just important – it was essential.
So, I embarked on a journey of self-discovery, a journey that took me to the depths of my past, my motivations, and my actions. After months of introspection and guidance, it dawned on me – my life had always been about finding a better way to do things and sharing those discoveries with others. It was a simple yet profound revelation that had been with me all along, hidden in plain sight.
Armed with this newfound clarity, I transformed not just my personal life but my professional approach too. I started sharing this method, first with friends, then with patients, and eventually with businesses and professionals across various fields. The WHY Discovery tool was born out of this need to help others find their purpose as swiftly and clearly as I had found mine.
Today, I stand here, not just as a dentist but as a guide helping thousands unravel their WHY. It’s more than a concept; it’s a movement – one that has reshaped my life and the lives of countless others. It’s a testament that when you discover your WHY, you unlock a path to greater fulfillment, clearer direction, and more impactful connections in every aspect of your life.
The WHY.os Certification course is a flexible and self-paced online training that allows you to tailor your learning experience to your unique needs. While the course length may vary depending on the level of intentionality you bring to your studies, investing time and effort into the course content will yield significant benefits. On average, most students complete the course within 10-15 hours, equipping them with the tools and resources needed to become certified WHY.os Activators.
During the training, you’ll experience a dynamic mix of engaging presentations, interactive activities, and meaningful discussions. The primary focus of the training will be on interpreting the WHY and WHY.os Discovery results, while also providing you with additional insights and tools to enhance productivity, communication, and performance. Ultimately, this training will enable you to help others discover their unique WHY and WHY.os independently, empowering them through self-discovery to achieve greater success and fulfillment.
With the coach dashboard, you’ll have the flexibility to send WHY and WHY.os Discoveries to your clients as needed, while keeping all the data neatly organized and easily searchable in one centralized location. You’ll also have complete access to your clients’ results, coaching resources, and other valuable tools to help you provide a more personalized coaching experience that meets the unique needs of each client. The dashboard provides an efficient and streamlined approach to managing your clients’ progress and delivering exceptional value to their coaching journey.
While there are many paths to self-discovery, the WHY Discovery is a crucial first step in the journey towards greater self-awareness. By combining the insights gained from the WHY and WHY.os Discoveries with other assessment tools, you can create a powerful framework for personal and professional growth. Rather than replacing other assessments, the WHY and WHY.os Discoveries serve as a complement, enriching the coaching experience and deepening the impact on both your clients’ lives and your relationship with them.
Yes, we offer a 30-day money-back guarantee. If you find the program isn’t the right fit within the first 30 days, you can request a full refund.
Becoming certified in WHY.os can help you grow your coaching business by differentiating yourself from other coaches and attracting more clients who believe what you believe.
Completing the WHY Coach Certification program will also equip you to:
Available to Established and Scaling Coach Subscriptions, you will have exclusive access to our monthly coaching calls with various guests. These calls offer a unique opportunity to receive updates, ask questions, share experiences, celebrate successes, and grow as a community of like-minded individuals committed to transformational change.
In addition, you will be invited to join our private Mighty Networks group where you can connect with fellow WHY.os Certified Professionals, share insights and resources, and build meaningful relationships.
As a WHY.os Certified Professional, you have the freedom to set your own pricing strategy based on your unique business model and goals.
Our top-performing WHY.os Certified Professionals leverage their unique backgrounds and expertise to provide exceptional service to their clients, while seamlessly integrating WHY Institute’s tools and resources into their solutions. Upon certification, you will have access to comprehensive training and a wealth of materials on how to generate leads and effectively present WHY Institute to your prospects and clients, helping you grow your business and achieve your goals.
There is not a recertification fee. Your monthly subscription covers all of that (yay!).
Yes, you will be able to upgrade and downgrade your subscription in your dashboard.