Business WHY.os

Get Clear. Stand Out. Play BIGGER.

Define WHY you do what you do, HOW you tell the world what you believe in, and WHAT you ultimately bring to them.

Get Clear on Your Foundation

WHY: To understand who you are and how you align as a team. Understanding WHY you do what you do, HOW you bring that to the world, and WHAT your customers can count on from you. To develop your external message so you attract the right clients to your business.

HOW: Discover each team member’s WHY.os so you know how you best fit together. Develop your Business WHY.os and your Business Story. Apply your Business WHY.os to your external messaging.

WHAT: You and your executives attend a two full-day interactive workshop to become internally aligned and learn how to articulate your message externally.

What Other Businesses Are Saying

"Honestly The WHY institute is the first company that sells a sort of corporate training that I actually find incredibly powerful. I think most companies are just full of themselves when they sell their tests and training but finding out my WHY was a game changer for how I interact with people and what I need to do to be more effective at work and at home."

Erik HobergCTO of KYSTI

"If you don’t have purpose, it’s hard to be happy. When you lose sight of what your purpose is, you lose sight of your happiness. The WHY Institute helps you get back to WHY, and your WHY is your purpose. They are tied together - contentment and purpose. The WHY Institute process helped me rediscover my purpose."

Alex CreccaLaw Firm of Alexander D Crecca PC

"The WHY Institute helped us learn about ourselves in a way that we were unable to do on our own. They brought us through a process unlike any other process. We went through the inter-workings of our own mind and then applied that to the inter-workings of our business. This is going to help launch us in the right direction further than we could have ever expected! The WHY Institute is a key component to our growth as a company."

Buffet's CandyABQ, New Mexico

"The Business WHY.os workshop is transformative. You will see yourself and your business in a profoundly different way so that you can attract employees and customers who believe what you believe."

Chris KennyPositive Intelligence Coach

The Two-Day Workshop

During this two day workshop you will be understanding your team and articulating your business like never before.

You will leave with tangible workbooks that will consist of discovering each team member’s WHY.os, the WHY.os of your company (WHY you do what you do, HOW you tell the world what you believe in, and what you will ultimately bring to the world and to your potential clients or buyers).

You will redefine your business based on WHY, hone in on a vision, articulate your business story, define your ideal client, what they really want, your “we believe” statements, WHY tagline, Business Creed, and more!

This will change your company from the inside out!

Download Printable PDF

Day 1

Internal Alignment

Uncover Your WHY.os: A journey to heightened self-awareness
Understanding Your Team: How each member thinks and fits
Establishing Direction: Applying your WHY.os to guide your business
Developing Your Business WHY.os: Crafting a clear purpose
Designing Internal Communication: Aligning your team with your WHY.os
Finding Your Business WHO: Identifying your ideal customer based on your WHY.os
Creating Your Business Story: Building emotional connections with clients through your WHY.os

Day 2

External Messaging

Develop Your Business’ Message with a Strong Foundation in Your WHY
Step-by-Step Guide to Crafting Your Business’ WHY Vision
Understanding Your Ideal Client’s Needs to Craft the Right Message for Effective Marketing
“We Believe” Statements: Attracting clients who share your values
Crafting a Powerful and Memorable Tagline Alined with Your WHY
Creating and Sharing Your WHY Business Creed: A Guide to Inspiring Your Prospects