Discover Your Full Self
with WHY.os Discovery

Your WHY. Your HOW. Your WHAT. Your WHY Operating System.

  • One tool. Complete self-awareness.
  • Know WHY you do what you do, HOW you operate, and WHAT you bring.
DISCOVER MY WHY.OS
$97 USD
Give The Gift of WHY.os
UNDERSTAND HOW YOU OPERATE
SEE WHAT YOU BRING TO THE WORLD
ALIGN YOUR WHY.OS TO YOUR LIFE

What is WHY.os Discovery?

WHY.os Discovery gives you complete self-awareness in 15-minutes or less.
It is your WHY operating system.

WHY

What drives you

Why you do what you do. Personally, professionally, and every day of your life.

HOW

How you operate

HOW you bring your WHY to life. HOW you internally process information.

WHAT

The value you bring

WHAT people can ultimately count on from you. WHAT you bring to the table and WHAT you bring to the world.

One discovery. Everything you need to know about yourself.

Discover My WHY.os

See the Difference: Levels of Clarity

Self-awareness isn’t all-or-nothing. Here’s what changes as you go deeper:

Before WHY

  • No idea why things feel off
  • Operating in default mode
  • Unclear decisions, repeating patterns
  • Misfiring in relationships
  • Guessing what's next

With Only WHY

  • You know what drives you
  • Some clarity, but still guessing how you do things and what you have to offer
  • Better self-awareness, but not the full picture
  • Some better communication
  • Next step feels clearer

With Your Full WHY.os

  • You know WHY, HOW, and WHAT—all connected
  • Full alignment: who you are, how you work, what you bring
  • Total clarity in life, work, and relationships
  • Confidently express your full self in any setting
  • Every choice feels natural, like it just...makes sense

How it feels to discover your full why.os

“The WHY.os was a powerful experience—it sparked deep reflection on my ‘why’ and ‘what,’ helping me see how to apply my strengths as a professional, husband, and father. I shared it with family and colleagues, and those ah‑ha moments have me eager to bring its leadership insights to both my family and my team.”

David Newman
Senior VP of Market Growth National Pork Board

“What I wanted to share with you personally is how much WHY.os, yes, it helps business. Yes, it helps prospecting. Yes, it helps messaging. Yes, it helps all the things that you want to fix. This has helped me individually. It’s helped my marriage and it’s helped my parenting style.”

Brandon Mergard,
CEO at Marshall Goldsmith Stakeholder Centered Coaching



Empowered Living / Empowerment Mentoring

“What I wanted to share with you personally is how much WHY.os, yes, it helps business. Yes, it helps prospecting. Yes, it helps messaging. Yes, it helps all the things that you want to fix. This has helped me individually. It’s helped my marriage and it’s helped my parenting style.”

Brandon Mergard

CEO at Marshall Goldsmith Stakeholder Centered Coaching

 


What's Included with the WHY.os Discovery

  • Your Full WHY.os: Your WHY, HOW, and WHAT
  • Signature Traits: Your strengths, potentials for growth, and how you communicate
  • WHY.os Tools: Custom packet, PDF guides, videos, and more!
  • Career and Relationship Clarity: Roles you excel in, plus how you show up in personal and work relationships
  • Your Simple WHY.os: A simple way to clearly and easily articulate who you are to anyone!

Learn How to Get 'Unstuck' In Your Career

Drop your email for a video on how to apply your WHY.os in your career.

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WHY.os Discovery FAQs

You decide. Want a taste? Take the WHY alone. It takes minutes and gives you a peek at your core drive… but it’s only part of the story. For the full picture—WHY, HOW, WHAT all in one—we recommend jumping straight into WHY.os.It’s deeper. It’s yours.

 

Personality tests list traits. They tell you what you are. WHY.OS uncovers your internal engine. It shows you why you do everything you do… how you show up… and what you deliver. Then it gives you a clear roadmap to use that insight every day. This isn’t a quick quiz. It’s your life’s North Star.

 

Ten minutes or less… promise. Some breeze through in five. Others take a bit longer to reflect. As soon as you finish… boom… instant access to your WHY.os dashboard.

Absolutely. Lifetime access means you can jump back in anytime… watch new videos… refresh your toolkit… and keep growing.

Log in to the WHY Institute Portal. Your dashboard appears right away. Watch videos. Download PDFs. Explore your toolkit. And you keep it forever.

After you see your dashboard, you choose your path:

You're In Good Company

What if you took an hour of your time, of your precious time, and dug deeper into WHY you do the things that you do, HOW you do those things, and WHAT you do? What if you could use this one hour to forever change and enhance not only the way you lead, but your effectiveness as a leader and most importantly, your ability to influence others? Because to me, great leaders are influencers.
Betty BurksBusiness and Executive Coach, Speaker and Business Owner
Betty Burks
"Discovering your WHY.os is like remembering who you were before the world told you who you weren't."
Danica TrebelWHOpreneur
Danica Trebel
The WHY.os gives value and purpose. If you don't have purpose in your life, or kind of know where you're going, it's very challenging to get there. This is a tool that we use all the time to help people shortcut that. shortcut that to understand why they're doing what they do, what they're doing, what their purpose is.
Chriss SmithCEO at Trident Mindset - Former SEAL - Adventure racer
Chriss Smith
There is a saying from an unknown author that goes: “Who we are is who we are when we are not being who we are not.” The WHY.os has helped me get clear on who I am (Clarify – Make Sense – Mastery) so that I can step into Who I Am while stepping away from who I am not. This has been true in both my personal and my professional lives. Getting clear on one’s WHY.os is the first step in better decision-making. It’s an amazing resource.
Chris KennyCertified Coach at Gravitas Impact Premium Coaches
Chris Kenny
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This is WHY we do what we do!

Don't Settle for Part of the Story

WHY.os gives you the full picture — WHY, HOW, and WHAT.
One discovery. Complete clarity.

Discover Your WHY.os