Meet the

We believe in playing in our lane and doing what we love.

Meet the Team

We believe in playing in our lane and doing what we love

Gary Sanchez
Better Way - Clarify - Simplify
CEO & Founder

Dr. Gary Sanchez’s WHY is to find a better way and share it.  HOW he does that is by making things clear and easy to understand.  WHAT he brings is simple solutions to help people move forward. He and his Team have worked with hundreds of thousands of individuals, as well as thousands of companies from small yoga studios to Fortune 500 Companies helping them get clear, stand out and play bigger. 

Outside of the WHY institute Gary enjoys playing a round of golf, messing around on the pickleball court, and hanging out with family and friends enjoying some red chili dinner.

Jerry Lujan
Better Way - Clarify - Contribute
Partner & Business Advisor

As the Founder of Elevation180, creator of the Win180 Producer Success Program, the Team Peak Performance Solution, and author of Win on Purpose, Jerry is obsessively dedicated to finding better ways to transform the way humans learn and understand the essence of themselves and their teams to achieve psychological freedom and peak performance results. He loves helping others find their WHY to maximize their potential. We consider Jerry our business mentor! In his free time, he loves to golf and spend time with his family.

Outside of Jerry’s career he is the most proud that he didn’t miss out on the growth of his children Kelley and Jared and his marriage to wife Lisa. 

Maria Cruz
Makes Sense - Right Way - Trust
Chief Operating Officer

Maria Cruz is the Chief Operating Officer for WHY Institute. Her WHY is to make sense out of the complex. HOW she does that is by creating processes and systems to drive predictable results, the right way. WHAT she ultimately delivers is a trusting relationship. Maria’s many years as a Project Manager has proven valuable in her role with WHY Institute.  Maria is a firm believer in work-life balance and in her free time she enjoys traveling the world with her husband and children!

Dan Dominguez
Contribute - Challenge - Make Sense
Chief Growth Officer

Dan Dominguez exists to positively impact the lives of others. HOW he does that is by challenging the status quo and looking at things from a different perspective. WHAT he brings is the ability to make sense of the complex and challenging to help others move forward faster. Dan’s diverse background as an academic scholar, college mascot, Army Ranger, sales leader, marathon runner, track and cross-country coach, and Rotarian allows him to connect with almost anyone easily playing a large role in his position at WHY Institute.

Dan and Monica enjoyed raising their oldest daughter Jaz, who is now married and living in Chicago. They look forward to spending more time together as they raise their youngest daughter, Sofia.

Rafiq Dar
Contribute - Make Sense - Trust
Systems Admin

Rafiq Dar is the System Administrator for WHY Institute. His WHY is to Contribute to the greater cause. HOW he does that is by Making Sense of the complex and WHAT he brings is a Trusting relationship. He has been working in the service sector since 2004. Rafiq’s passion is customer service and figuring out solutions to any and every problem. Rafiq is based in Kashmir and enjoys gardening and taking long walks on the banks of Dal lake

Isabella Sanchez
Trust - Make Sense - Simplify
Marketing and Content Creation

Isabella Sanchez, is the Graphic Designer and Podcast Editor for WHY Institute. She believes that success comes from creating relationships based upon trust. HOW she does that is by making sense of the challenging or complicated. WHAT she brings is a simple solution to all she does. In her leisure time she enjoys a sweaty HIIT workout, yoga, golf, piano or planning an intricate meal to share with her friends and family.

Aidan Leonard
Contribute - Simplify - Make Sense
Social Media & Marketing Manager

Aidan Leonard is the Social Media Manager and Marketing Coordinator for WHY Institute. She thrives by contributing to the success of others. HOW she does that is by breaking things down to their simplest form. WHAT she ultimately brings is a solution that makes sense.

Aidan has been in social media marketing for the last 3 years but her love for social media began in the early days of Facebook. Now she loves sifting through data and pushing the creative envelope to take social media strategies to the next level.

If Aidan isn’t researching social media and marketing trends you can likely find her at the beach enjoying the sunshine, hanging out with friends and family, or with her nose buried in a juicy book.

Kelley Lujan
Right Way - Clarify - Trust
Operations and Marketing Consultant

Kelley Lujan is a strategic optimizer who helps companies create processes and systems to drive predictable results.Having worked with multiple entrepreneurs over the years, she has a unique perspective on the demands a fast-paced work environment places on them and their teams. Kelley also specializes in fostering effective teams that can grow together by enhancing their strengths and natural tendencies. Kelley uses her finely tuned optimization skills alongside the insights and tools she’s learned from coaches and mentors to uncover best practices for excellence in and out of the office.

In her free time, she loves to spend time with family and listening to country music.