Get clear so your business can stand out and play big

The Business WHY Formula Workshop is an online course to help you define WHY your organization does what it does, HOW you do what you do, and WHAT the organization does or brings.
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This Course is for Business Executives, CEOs, & Owners Who Want To:

Get a Clear Message Out to Your Customers

Learn how to use your WHY to identify and reach out to the right clients – the ones that will say YES to you

Find a Better Way to Attract the Right Client

Develop the messaging for your marketing, corporate culture, products, and ideal customer

Discover How to Stand Out and Play Big in the Ever Evolving Marketplace

Understand WHAT it is your team brings to your customers, whether it’s a physical product or service

"I don't think the value of knowing our personal WHY's can be understated... the revelation of understanding your team members lens they look through is critical, and the thing that is going to move us forward is the clarity and alignment of how we are communicating."

Steve Maestas

CEO Maestas Development Group, Chairman of the Board of Directors of the Federal Reserve Bank of Kansas City



Like many business owners, entrepeneurs, and managers, you may have tried many different “systems” or “workshops” to get the results you want for your business. The Business WHY Series is not just another webinar or course that promises what it can’t deliver. You’ll start with discovering your unique driving force and how to use that to create the business culture and growth that will really work for you. You’ll then learn how to use that to identify and reach out to the right clients- the ones who will say YES to you!


The Business WHY Series is all self-paced, interactive, and online. You can jump right in and complete it quickly or take your time and revisit all of the content at your leisure. All from anywhere you have an internet connection- from the boardroom to the beach!


With access to live, weekly mentorship calls with Dr. Gary Sanchez, you will be supported through each step of your journey to ensure your Business WHY success! And our WHY Team is here to help however they can to make your journey smooth and productive from beginning to SUCCESS!

You Will Walk Away Knowing…

Your Business WHY Formula
In the Business WHY Formula Workshop, you will discover the WHY Formula for your business as well as each individual member of your team to create a cohesive culture and direction. You will then learn how to implement your Business WHY Formula to grow and expand your success.
Your WHY Business Messaging
In the Business WHY Messaging Workshop Online you will create unique and powerful messaging for your business that can be used in all of your marketing. Your new messaging will help you truly connect to the people who want to say YES to you!
Your Personal WHY Formula
It all starts with discovering your Personal WHY Formula. Discover your unique driving force and how to apply it to create clarity, focus, and success in your life!

Don't Be Shy

If we didn’t answer all of your questions, feel free to drop us a line anytime.