win on purposeMeet Jerry Lujan, a phenomenal guest who shares about how we can all “win on purpose”!

His WHY is Better Way.

Interviewed by WHY Institute Founder Dr. Gary Sanchez (Better Way).

Find a Better Way

Jerry Lujan believes that when you find a better way to make a positive impact on people’s lives, you have an obligation to share it and make a difference. As a 30-year veteran in the insurance industry, Jerry found a better way to quadruple his business. He did so, all while cutting his previous 80 hour work week in half. Due to this, he was named one of The 25 Most Innovative Agents in America.

Finding his own WHY helped Jerry understand so much more about who he is and how his mind works. He brought his business to a whole new level using that power! When you truly know your WHY (and then use that knowledge), the sky is the limit!

Win on Purpose

As founder of Elevation180, creator of The Win180 Success Program, and the author of Win on Purpose, Jerry is committed to coaching others. He prepares them to win before they ever show up. He does this by helping them develop successful habits, cultivate elite performance, and maximize the freedom of time. Many of Jerry’s coaching clients report the having the best year of their careers when they work with him.

You can connect with Jerry online at: or send him an email at

What’s Your WHY?



Listen our full episode here (and subscribe for more over on the Beyond Your Why podcast)!