Meet Lenny Fresquez, a man who was awed by wealth and found massive success following his dreams!

His WHY is Right Way.

Interviewed by WHY Institute Founder Dr. Gary Sanchez (Better Way).

Meet Lenny Fresquez

Lenny Fresquez is a dreamer. The notion of wealth awed him but, he became a massive success. “I’d just see these crazy things on TV and said ’I’m going to do that too,’” said now CEO of Fresquez Companies.  The company is a 430-employee operation that includes airport concessions, restaurants, and boxing promotion businesses. Fresquez dropped out of Valley High during his sophomore year because he didn’t feel he was learning marketable skills. Fresquez was still a teenager when he started his first business – a landscaping business. This was only the beginning of Lenny’s path to prosperity.

This is also when he started dating Linda, his future wife. She’s been the supportive-but-grounding force in his life ever since. Fresquez went on to acquire – and ultimately sell – 15 Arby’s and 1 Taco Bell. Today Fresquez owns many different restaurants and is also the master concessionaire at the Albuquerque International Sunport, and has contracts for airport eateries in Tulsa, Okla., and El Paso.  

Success In Boxing

Approached about sponsoring Albuquerque Hall of Fame boxer Danny Romero in the mid-1990s, Fresquez decided to try being a promoter. It was a different world. He promoted his first fight card nearly 20 years ago. He made money and continues in the job today. Whereas he once worked with up to 40 fighters, his main focus now is the former world champion and UFC Fighter Holly Holm.  The two have worked together for 17 years.  

Living The Good Life

Fresquez is lightening his load around the office, too. Although semi-retired he still works about 40 hours a week – well below his previous average of 80-100 – but has taken up golf and is living part-time in Maui. He still wakes up before the sun and is very hands-on in the business. Lenny, amazed by wealth, grew into a massive success story.  It’s a good life, he says – one even a dreamer like Fresquez couldn’t imagine. 

You can find Lenny Fresquez here: https://fresquezcompanies.com/

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