Meet Dr. Gleb Tsipursky, the Disaster Avoidance Expert

His WHY is Right Way

Interviewed by WHY Institute Founder Dr. Gary Sanchez (Better Way)

A Mission to Protect Leaders with the Disaster Avoidance Expert

Known as the Disaster Avoidance Expert, Dr. Gleb Tsipursky is on a mission to protect leaders from dangerous judgment errors (known as cognitive biases). As a leader himself, he does this by developing effective decision-making strategies. He works with clients via his consulting, coaching, and training firm, Disaster Avoidance Experts.

He believes that you must use proven processes, procedures, and systems that have been shown to work if you want to be successful. Rather than guessing, or just “going with your gut”, Dr. Tsipursky encourages his clients to make strong decisions.

One payout?

When you use effective decision making strategies that help you avoid cognitive biases, you can avoid disaster!   This is a powerful episode filled with strategies and tools that you can implement, especially if you want to start doing things the “right way” yourself.

Never Go With Your Gut

As a cognitive neuroscientist and behavioral economist, Dr. Tsipursky writes for Inc., Time, and CNBC. A best-selling author, his new book, is titled Never Go With Your Gut: How Pioneering Leaders Make the Best Decisions and Avoid Business Disasters. You can find it on Amazon and in bookstores everywhere.

What’s Your WHY?


Listen our full episode here (and subscribe for more over on the Beyond Your Why podcast)!