A clear message starts with a clear you.

Taking the WHY App clarifies your personal WHY so you can stand out and play big.
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“This is the clearest I have felt about my personal and professional direction in years.”


Clarify WHY You Do What You Do

Craft a clear understanding of your core motivation and passion driving every decision you make.

Stand Out When You Discover HOW You Best Do What You Do

Understand the strengths, weaknesses, and characteristics of your why

Expose WHAT it is you Should do to Play Big

Know what you best do or bring in personal and professional situations

What Your WHY is and is Not

How is the WHY Institute Different?

As odd as it may sound, we are all simple creatures. We are driven first and foremost by survival. It’s our most basic and primitive need. When we figure out what gives us the best chance to survive, we repeat that behavior. It becomes our WHY – why we do what we do. After a while, it becomes our programming or hardwiring and runs us for the rest of our lives.

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Here’s what’s really cool, it also becomes the thing that you are compulsive about, what people count on you for and what you bring to the world – what makes you unique, different, and special.

All you need to do is discover it, understand and live it. The challenge is that when you don’t know your WHY, you don’t know your gift and may think you don’t have one.

Once you see your WHY, it helps you see clearly who you are, get focused on the things you have passion for and move faster in the direction of your dreams. And you don’t have to change a thing! Who you are is already special and unique.

When people discover your WHY, they stand differently. They hold themselves differently – they know.

In the 90-minute Personal WHY Formula workshop, you will define your WHY-HOW-WHAT. Your WHY is your core motivation, it’s that feeling you get when what you’re doing is exactly what you want to be doing. HOW is the processes you use to live out your WHY. And your WHAT is defined by what you do or bring.

It’s time to get clear so you can stand out and play big.

"I don't think the value of knowing our personal WHYs can be understated."

Steve Maestas 

CEO Maestas Development Group

Chairman of the Board of Directors of the Federal Reserve Bank of Kansas City

What will you do during the 90-minute live webinar?

STEP ONE: Walk Through the History

Dr. Gary Sanchez walks you through every detail of the WHY. This section encompasses all information on the background of the formula, including how Gary started developing the WHY materials, all of the nine WHYs and how it applies to bringing you clarity. Then, Gary works through the importance, even the way our brain works to support our WHY.

STEP TWO: Build Your Personal WHY Formula

This is where the fun begins! With your comprehensive understanding of each of the nine WHYs, you will start building your Personal WHY Formula. As you learn the characteristics, strengths, and weaknesses of the WHYs you will gain clarity. Gary will help you define your WHY message so you can tell others exactly WHY you do what you do, HOW you do what you do, and WHAT you do or bring to any situation.

STEP THREE: Apply the Formula to Your Life

Gary works with you to recognize your unique gift, understand yourself, gain confidence and clarity, see how you fit in, live with passion, and make a bigger impact all through your Personal WHY formula. From this moment, you will be able to allow your Personal WHY guide every part of your life. BONUS once the live webinar ends, you will get access to the online Personal WHY Formula course so you can revisit the material at any time. 

What’s Your Investment?

Each 90-minute live virtual Personal WHY Formula Workshop is $300. When you complete the live webinar, you will gain access to the online Personal WHY Formula course, so you can revisit the information at any time. We host one live course per month. So, register for a date that works best for your schedule!

Choose the Course That Works For You!

Live Virtual Personal WHY Formula Workshop

January 17, 2018 – 6pm MST

Live Virtual Personal WHY Formula Workshop

February 21, 2018 – 6pm MST

Live Virtual Personal WHY Formula Workshop

March 20, 2018 – 6pm MST

Do the Webinar Options Not Work for Your Schedule?

Interested in a Program for Your Business?

Want to Bring Gary to Your Upcoming Event?