Get clear so your law firm can stand out and play big

Define WHY your organization does what it does, HOW you do what you do, and WHAT the organization does or brings, so you can get the right clients to grow your law firm.
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Our Courses are for all Law Firm 500 Event Attendees Who:

Want a Clear Business Message

Learn how to use your Business’s WHY Formula¬† to identify and reach out to the right clients – the ones that will say YES to you!

Are in Search of the Right Clients

Develop the messaging for your marketing, corporate culture, products, and ideal customer to get the right people through your doors

Want to Stand Out and Play Big

Understand WHAT it is your team brings to your customers and use that to grow your business

"I don't think the value of knowing our personal WHY's can be understated... the revelation of understanding your team members lens they look through is critical, and the thing that is going to move us forward is the clarity and alignment of how we are communicating."

Steve Maestas

CEO Maestas Development Group, Chairman of the Board of Directors of the Federal Reserve Bank of Kansas City

The Business WHY Series Courses Combine:

Personal WHY Formula


This course defines WHY you do what you do, HOW you do what you do, and WHAT you do or bring. It kicks off everything you will do in the Business WHY Formula and Messaging courses.

Business WHY Formula

(REGULARLY $1,297)

During the Business WHY Formula course, you will discover the WHY, HOW, and WHAT for your business and each individual on your team. You will then learn how to implement your Business WHY Formula to stand out and play big.

Business WHY Messaging

(REGULARLY $1,297)

 After you complete both the Personal WHY Formula and Business WHY Formula, you will work through messaging to create your vision, elevator pitch, tagline, “We Believe” statements, and other marketing messaging that all align with your WHY.

This series of courses are regularly $2,743 for access, but we promised you a deal at the Law Firm 500 event. So….

Use code RJON to get the courses for 20% off!